:
We'll call to order this meeting of the industry, science and technology committee. Gentlemen, may I have your attention.
This is the first session of many studying the current state of the manufacturing sector here in Canada and the challenges facing this very important sector. We at the committee have identified four different areas, but the witnesses here are certainly free to address any other issues as well. First of all, there's the competitiveness of the manufacturing sector facing the appreciating value of the Canadian dollar; secondly, the increasing costs of high energy; thirdly, challenges faced by globalization; and fourthly, the availability of skilled labour.
We have with us here today some very distinguished witnesses, who will have up to 10 minutes for presentations for each group. If you don't want to take the 10 minutes, that's fine; it just leaves more time for questions and comments.
I'll list them all, but the first witness we have is from the Canadian Manufacturers and Exporters, Jayson Myers, senior vice-president and chief economist. Secondly, we have the Canadian Federation of Independent Business, with Garth Whyte, executive vice-president, presenting along with Corinne Pohlmann, director of national affairs, and Lucie Charron, policy analyst. Thirdly, from the Canadian Council of Chief Executives we have Mr. David Stewart-Patterson, executive vice-president, and, secondly Sam Boutziouvis, vice-president economics and international trade.
We'll start with the CME, then go to the CFIB, and then to the Canadian Council of Chief Executives. You have up to 10 minutes each, and then we'll open up for questions and comments. We have a full house here, so obviously there is a great interest by members in this issue.
Welcome to the committee. We look forward to your presentations.
:
Thanks very much, Mr. Chairman. My name is Jay Myers. I'm the senior vice-president and chief economist with Canadian Manufacturers and Exporters. I'm delighted to be able to come today and speak about the current status of Canada's manufacturing sector and some of the challenges as we move ahead in a very challenging global economy.
I've brought several pieces of information for you. I'm going to be talking to this presentation, which is an overview of the current economic status of manufacturers. I thought we could maybe start with that to get the discussion rolling today. I've also brought this document, which is the executive summary of our manufacturing 2020 initiative. That initiative was launched about two years ago, and it involved over 3,500 manufacturers and community leaders across the country in 98 meetings, talking about the future of manufacturing in Canada. It summarizes some of the challenges, the changes, going on in the industry and what people told us was necessary to achieve a successful manufacturing sector in the country.
I'm also including this document. It's an inventory that's been prepared by 29 different federal departments, listing all federal programs for manufacturing. It has been prepared over the past year in response to our 2020 initiative, really taking stock of current programs the federal government has for manufacturing. So I want to table that information as we begin our discussion.
First of all, manufacturing is Canada's largest single business sector. It employs 2.1 million people. Two years ago it employed 2.3 million people. It's an industry with shipments of over $610 billion. It's important not only because of the number of people it employs and the direct contribution it makes to the Canadian economy, which is about 18% of the Canadian economy, but for every dollar of manufacturing output there are over three dollars of total economic activity generated as a result in the primary sector, the services sectors, as well as in the public sector.
It accounts for two-thirds of our exports. It accounts for two-thirds of our private sector research and development in this country. It's made tremendous strides in improving productivity. It's made very strong strides in improving energy efficiency, and as a result, the sector has reduced its greenhouse gas emissions by 7.4%, below 1990 levels, as of the year 2003. So it's a sector that is in the midst of change and at the direct forefront of all the competitive pressures in the global economy today. The top priority right now, the top issue, is the appreciation of the Canadian dollar. But that's just the short-term challenge the sector is facing.
We have to look at issues like skill shortages, which is operating as a real production constraint today in the province of Alberta and western Canada. We have to look at the impact of China, of India, and the newly emerging industrial economies, not only as competitors but as very strong market opportunities for Canada as well. And we have to talk about this sector's readiness to adjust to those challenges.
This graph shows the growth of the manufacturing sector over the last 15 years. I began working with the Canadian Manufacturers Association 15 years ago, at a time when everybody said manufacturing was going out of business in Canada. That's what a lot of people are saying right now: who cares about manufacturing? Unfortunately, people were saying that just as manufacturing went into the strongest growth period it had ever witnessed in this country, doubling in size over 10 years.
During the 1990s, manufacturing was the top job creator in Canada. A lot has changed over that period. The low Canadian dollar accounted for about a third of that growth, but much of that growth came about as a result of the restructuring that took place in manufacturing. Companies were exporting more. In 1990 we exported one-quarter of what was manufactured in Canada. Today we export over 60% of what's produced in this country, and 50% of it is exported into the United States. The Canadian dollar is climbing against the U.S. currency. It has a big impact because it's a price cut; it's gone up by 50% and it's a price cut on export sales. If 50% of your sales are exports to the United States, it has a big bottom-line impact.
As a result of free trade, Canadian manufacturers couldn't compete on low cost and high volume; they had to compete on something different. They competed on specialization. They became much more specialized, much more customized, much more high value, much more service-oriented, and much more flexible in the way they were able to produce products and services in response to changing customer demands. I think that's given Canadian manufacturers an edge over their U.S. counterparts. Ninety percent of Canadian companies, Canadian establishments, are small to mid-size companies with fewer than 500 employees. In large companies, too, we're seeing change across the manufacturing sector. It's a very dynamic sector, but one that's faced with a lot of challenges, primarily today as a result of the climbing dollar.
For your information, the next three graphs just show the growth trends by province and by sector and manufacturer. This is from March to March. Overall we saw 3% growth in total shipments. The strength is in western Canada. The main challenge in western Canada is the lack of people. The lack of people today means that manufacturers cannot continue to grow as they have been over the past couple of years. Unless we correct that problem, and very rapidly, we'll see more product being contracted out, if we're lucky, to other parts of the country, but if we're not lucky, to the United States and China.
The real weakness in manufacturing is in Ontario. Right now, a large part of it is due to weakness in the automotive sector, where there is an over-capacity of product for some companies. But it's also weakness in a lot of the supply chain. Of course, if you're looking at automotive-aerospace, you're looking at some of the largest supply chains you can imagine. For every dollar of manufacturing output we're looking at nine dollars in extra economic activity.
You can see here, on the first page, sector by sector, the weakness in the textile sector, the weakness in the paper and wood products sectors, and on the second page you can see the transportation equipment sector. This masks weakness in the automotive sector, where production was falling. The transportation numbers are up because of stronger aerospace production. These sector-by-sector growth rates I think right now—and it does differ across the country—are a mirror of what's happening in almost every manufacturing sector of the country.
I want to draw your attention to this other graph, though. It's one thing to get product out the door; it's another thing to make money on what you're producing. This graph shows the difference between prices and costs over a six-year period, from the beginning of 2000 to the end of last year. It shows that on average, prices are pretty much stable. The closer you are to your customer, the less likely you are to be able to pass costs along to your customer, simply because if you raise your prices, your competition is going to take your business away.
The fact is, when you get to the consumer products, the machinery equipment sector, prices in those sectors are falling. As I said, the rapid appreciation of the dollar is like a price cut on your export sales. A 50% appreciation is a pretty rapid price cut to adjust to. The problem is that there aren't very many costs of doing business that are falling. Labour rates are just keeping pace with inflation, but they're up by over 18%. The cost of raw materials, the cost of energy, and the cost of transportation are all rising, and very rapidly.
The only way companies can offset those rising costs at a time when their prices are falling is by becoming more productive or by going out of business. And companies right now are doing both. They are focusing on the bottom line, on improving efficiency, on cutting costs. That's why we're seeing the number of layoffs we're seeing. We're at record levels of manufacturing production in this country, but we're seeing approximately 150,000 job losses in the sector. A large part of that is because of the need to improve productivity.
I'm not going to take you through any more of these slides, but if you look through them, you will see the relationship between productivity and the rising dollar. Productivity has increased by about 5.5% over the last year. That makes manufacturers, on average in this country, competitive at approximately an 82-cent dollar. It's not necessarily the level of the dollar that hurts; it's how fast it has risen. Companies are really struggling to keep up to that rapid rate of appreciation.
I think we're going to see about 100,000 job losses in manufacturing this year. I think we'll see more production closures. We're already going to see a number of job losses as a result of companies deciding to close product lines simply because they're not economically viable in Canada.
But that's the short term, and as we go on here—I've provided an analysis and we can talk about it later—the long-term question is how we respond to the competitive challenges of China and India and Brazil and Mexico. How do we take advantage of this great investment opportunity in western Canada? How do we make sure we have people and organizations that can respond in an innovative way to make sure they are improving their productivity and innovation to drive higher-value business? Finally, how do we make sure we have the investment in technology, in innovation, in assets that's necessary to drive those productivity improvements? That's the challenge we're facing today.
:
Thanks so much, Mr. Chair.
Welcome, everyone, and congratulations. It's nice to see everybody around the table. I think it should be a fun session, and we look forward to working with you folks.
I think most of you know that we have 105,000 business owners as members and that we represent independent business. We represent small and medium-sized enterprises. They're 45% of GDP and 60% of total employment. I don't think most of you know, though, that we have 11,000 manufacturing members, which makes us one of the biggest, if not the biggest, representatives of the manufacturing sector. And as Jay pointed out, 90% of the manufacturing sector is small and medium-sized enterprises. So it's not surprising that we have such large numbers.
We want to talk about the challenges facing not only manufacturers but also the small and medium-sized enterprise economy, because you'll find similarities between them.
Corinne and Lucie put together some graphs from several of our reports. You have this package before you, and I'd like you to go to the right-hand side, which is the deck I'm going to be presenting. I would also like you to pull out this...because it is the business barometer I'll be referring to, if it's okay—because it's important.
This first graph is of our business barometer, an indicator we use, and that is also used by the Bank of Canada. We release it quarterly. It's reported by Bloomberg and others around the world. It's an amazing indicator, based on business owners' expectations for their own business. Their assessment of the economy is as good a guess as anyone else's in this room. In their assessment of their own business, they're experts, and that has made them incredibly accurate in tracking the GDP. If you look at the last page of this report on the quarterly business barometer, you can see our indicator and you can see the GDP. It's been amazingly accurate in terms of employment and what GDP is doing. There's a little divergence, probably because of fuel costs and our having another minority government. There are some things here, but by and large the barometer has been incredibly accurate, and that's why Bank of Canada Governor Dodge wants to meet with us two or three times a year to discuss it, because they have a pretty good idea of what's happening.
I also want to refer you to page 2 of this business barometer, because on that page we break out expectations by province and sector. This was done in March, and it includes expectations for the year. If you look at figure 4 and you look at manufacturing, manufacturing is actually tracking up. There are other sectors that are hurting more than manufacturing. Take a look at agriculture; look at wholesale; look at transportation. They're tracking down. So I just wanted to bring that to people's attention.
If I could move to the next graph, we asked our members, who are experts in this, about their employment plans. If I asked you about your office, you could tell me what you're going to be doing in your office; if we ask about their business, they can tell us what their employment plans are. You can see in regard to expectations for employment—anticipated employment plans—that in the entire small and medium-sized enterprise economy, 31% said they were going to increase their employment; 7% said they were going to decrease employment; and 63% said there'd be no change.
We broke out that number for the manufacturing sector, and we found that the manufacturing sector of small and medium-sized enterprises is even more optimistic about employment. This is where we're diverging with Jay. It might be a “large versus small” issue, but if you look here, 40% of over 300 respondents said they were going to increase employment this year, 8% said they were going to decrease employment, and 52% said they were going to stay the same.
We broke out some numbers for you, very quickly, on the dollar. Again, we looked at the general population, and as Jay pointed out again, it doesn't mean there aren't challenges, especially with the dollar. It's for the general population of small business. If you can see the red, 33% said a lower dollar would help them; 19%, in the white, said a higher dollar would help them, or one out of five; and in the yellow, 39% said it would have no effect. Well, if you look at manufacturing, there's no surprise: 62%, or double the full population, said that a lower dollar helps them. So the higher dollar is definitely an issue—though about 15% in the manufacturing sector said a higher dollar helps them. I agree with Jay on this. We've been saying over and over that it's not the level of the dollar, it's the rate of the increase and whether or not they can factor it in.
On the next page, when we asked all of our members, what are you basing your expectations for your business and your employment plans on, or what are the factors influencing you, graph 6 shows that most of the impacts affecting their performance have worsened. The conditions have worsened, particularly for interest rates, insurance premiums, energy prices, and other input prices.
I want to pause for a moment and talk about insurance. We asked this committee, when you sat on different sides, to look at insurance. Even now, when you have been told insurance is not a problem, 55% of our members are saying that cost and access are still a problem. We think this committee should at least look at what's going on with this.
Jay, we delve into this more deeply. In manufacturing, one of their big issues is insurance, its high cost and access to it. I don't see why this committee can't look at this as a non-partisan issue. We have lots of information to bring to the table. This is not to go after the insurance industry at all, but just to understand what's going on, just like you're doing with the manufacturing sector.
If we break out the factors affecting manufacturing performance, you can see that they are very similar to those affecting the general population, but the impacts are even deeper and have become harder. In particular, the impacts of market wages have become harder—much harder than for the general population—and the impacts of energy prices too.
Corinne has broken out some information on that from some of these reports, if you don't mind talking about those, Corinne.
To illustrate a little of the impacts of energy pricing on small and medium-sized firms and the manufacturing sector, I wanted to show you a survey that CFIB did last fall, following Hurricane Katrina, when the fuel prices suddenly spiked to a certain degree. A lot of firms were feeling the impact fairly quickly, and we wanted to get a feel at that point. We actually presented this information to the industry committee last fall. It is the second piece on the right-hand side of your folder, behind the QBB--that presentation.
I'm just going to pull out two quick ones here. First we asked them about what impacts those higher fuel prices were having right then, at that point, on their firms. You'll see on this chart that the red bar indicates businesses losing money as a result. For manufacturing, about 15% said that at that point they were losing money as a result, but the interesting thing was that 71% said they were still profitable, but less so, and another 9% were saying profits remained intact.
When you look at the chart, you can see that industries like transportation, primary, and agriculture were finding it much more difficult to deal with this issue at that time.
The next chart looks at it going forward. If those types of fuel costs remain going forward, how will you be able to survive in the future? Can it be sustainable? What was interesting here too is that the manufacturing industries, again, seem to be a little more adaptable than some of the other industries if high fuel prices continue to be in place, and we have found them to remain around the one-dollar mark, and higher, right across the country.
Manufacturing, the red bar, says businesses may not be able to survive if prices stay at today's levels. You can see 5% said that was the case. That is far fewer than in agriculture, where one in four said they would be struggling to survive if those prices remained high. However, 42% did say they would have to make significant changes in investment, employment, or costs in order to deal with the high fuel prices, so that is something to consider. That is in the industry average across all of the different sectors.
Finally, 51%--about half of them--did say they could deal with the current fuel prices with only minor adjustments to their businesses. They are able to adapt to that situation.
Now, we recognize that energy prices are more than just fuel costs. There are also electricity costs and other things as well. We just pulled out some data this morning; we asked our members about the significance of input costs to their businesses and actually pulled out electricity costs from fuel costs. Even there, among the manufacturing firms, we found that fuel costs have by far the biggest impact right now--even more than electricity costs, for example. I think this is a fairly good indicator of how manufacturing firms--and all sectors of the economy, really--are dealing with this issue.
This isn't the only thing they're dealing with, of course. We also have a chart showing our members' high-priority issues. Two issues they have indicated are very important to their businesses are government regulations and paper burden, and the shortage of qualified labour. Those are the two fastest-growing issues our members are facing.
When you go to the bottom chart, you'll see that the concern over the shortage of labour has been broken down a little bit more. You get a better sense of how the skilled labour issue is being addressed across the country and across sectors. You can see it is obviously a much bigger issue in western Canada than it is as you move east. When you look at it by sector, you'll notice manufacturing is certainly within the top five, but again it is not the only sector feeling this issue is having a big impact on them.
Now these are perceptions, of course. We wanted to get some facts around how big this issue is. Could you look at slide 12?
Early this year we released a report called Help Wanted, which is also in your package. It's the last report on the right-hand side. Through that report we were able to determine that right now the vacancy rate among small and medium-sized firms is at 3.2%, an increase from 2.7% about a year ago.
That may not seem like a lot, but when you translate it into the number of positions, it actually results in over 255,000 vacant positions; when we say long-term vacant positions, we mean they've been open for more than four months, so this is a serious issue. When we ask the percent of firms with long-term vacancies, we see that more than one firm in four is actually dealing with this issue going forward.
The next chart looks at it broken out by sector. You can see that in manufacturing the vacancy rate is growing fairly quickly, but it is still not as significant as what we see in many other sectors facing this issue in the economy.
:
I will. Thank you, Mr. Chair.
I think my colleagues have offered you a pretty detailed review of the challenges facing the sector, so I won't go into a long exposition here, but I would, if I may, offer a few comments to lead us into the question period.
The first comment I have has to do with a remarkable and somewhat troubling divergence within the Canadian economy. Essentially, the Canadian growth story has become a tale of two economies. We have the manufacturing sector and we have the resource sector.
For resource producers, of course, global demand is rising. As a result, so are prices and so are profits. For manufacturers, on the other hand, it's global supply that's increasing. The result, of course, is downward pressure on the prices they receive, and therefore lower profits—and in some cases no profits. For the resource sector, of course, high energy prices are a source of more profit. For manufacturers, they're a source of higher costs and therefore of lower profits.
The result is also a divergence between regions of Canada; I think that's significant to note. Much of the west, driven by the resource sector, has virtually full employment and severe shortages of labour in many skilled trades. Labour shortages I think are an issue for every sector in the country, and that's a long-term trend that's not going to change.
In the west, wages and other costs are rising particularly sharply. In central Canada, by contrast, the manufacturing sector has been shedding jobs. So far, those job losses have been absorbed by other sectors, so the economy as a whole still looks relatively healthy.
I think the point that's relevant here is that the inflationary pressures in the west have pushed interest rates higher than the economic situation in the industrial heartland, taken in isolation, would warrant. The point I'm making to start with here, Mr. Chair, is that I don't think we can look to the Bank of Canada to address the challenges facing the manufacturing sector, because of this regional split within our economy. I think we have to set monetary policy aside and look at what else governments could or should do.
The second point I'd like to address is the contrast between past performance, which has been pretty strong, and the future risks, which we think are considerable. The extent to which manufacturers in many industries have managed to keep their shipments growing despite the multiple challenges of intense competition from China or India, rising energy costs, the rising dollar, and those rising interest rates, is quite remarkable. Investment and the deployment of new technologies, new machinery and equipment, has been strong; it's been growing at double digit rates. Where Canadian manufacturers can find ways to compete, they are doing so.
The performance to date, however, is no cause for complacency. I think the risks, looking ahead, are significant. There is a lot of talk about the potential for the Canadian dollar to rise even further. It's of course a rise primarily against the U.S. dollar, not so much against other currencies. But as Jay has pointed out, when half of what we produce goes into the U.S. market, where we stand against the U.S. dollar has a big impact on how much money the manufacturing sector makes or loses.
Again, every company faces a different cost structure, but at some point every company hits the point where they ask, is it worthwhile to carry on? Can I make further investments that will make it profitable to continue from a Canadian base, or do I have to pack up shop altogether, or figure whether there's somewhere else that I can make what I need to make and do it profitably?
The other risk going forward is the macro risk, and that's in terms of where the United States economy is going. With such a large proportion of what we produce going into the U.S. market, it's not just the exchange rate that matters; it's how much American customers are buying.
It's fair to say that Canada has bitter experience with the consequences of long and continuing and rising government deficits combined with a high and rising current account trade deficit. That's where the U.S. is today. It's obviously a much larger, more resilient economy. There's no consensus about how long the current situation can go on, but I think it is fair to say that there is a significant risk for Canadian exporters looking to sell into the U.S. market. It's certainly foolhardy to assume that we can count on that demand carrying on at current levels.
Let me turn quickly to what we may want to discuss about what to do about the competitiveness challenge. The fact is, it's a complex problem. There's no silver bullet here; there's no one thing companies or governments can do that's going to suddenly make Canada the best place in the world to do business.
We produced a paper earlier this year called “From Bronze to Gold”. It was distributed to all members. We have some extra copies here if people need a new copy. I can address it if you want, but the fact is we suggested that even in the current political context—a minority Parliament, where, for measures to proceed, we need cooperation across the floor of the House—there is a lot that can and should be done.
A lot can and should be done. We put forward ideas for moving forward on everything from families in communities, education and immigration, innovation, regulation--the kind of thing Garth was talking about, environment and energy policy, and of course infrastructure and taxation.
The recent federal budget made a very important commitment to spend a good chunk of the next year developing a comprehensive plan, strategy, for making this Canadian economy more competitive. We certainly look forward to working with members of the committee, with members of all parties in this House, in shaping that forward agenda and a broad strategy that is going to produce more jobs and higher incomes for Canadian families over the next generation.
I would, if you'll indulge me, Mr. Chair, just like to focus on one aspect of policy that is especially important to the manufacturing sector right now, and that's the corporate tax side. It matters to manufacturers now because now is when manufacturers need to make fundamental choices about major investments on whether to invest in growth. The issue for them isn't investing in new technology, in new machinery and equipment to stay in business; the issue is where they invest. The issue for this committee is to figure out how we persuade Canadian companies that they can continue to grow profitably in a global market from a Canadian base.
In that respect, we need to look at two things. The reality is Canada sells largely into the U.S. market. New manufacturing operations, expansions, are going to be concerned with access to the U.S. market and that means a continuing concern in terms of the potential for delays at the border flowing from the U.S. preoccupation with matters of security. We also have concerns about the state of border infrastructure, given the huge increase in flows north and south that we've seen over the last decade.
The point I'm making here is that the border constitutes a risk. If your business is built on selling to customers across North America, there's already a powerful incentive to locate your operation in the bigger of the two markets between Canada and the United States. That means Canada has to figure out how we establish something compelling that says to investors, that says to businesses, “Canadian communities are where you ought to be”. Now there are lots of elements to that strategy, and I think the human resource side is one the committee may want to delve into in more detail.
In terms of making a compelling case to investors, the federal budget 2006 took a very important step forward. First, it acknowledged that in competing for investment with the United States, Canada needs to establish a meaningful advantage in the overall corporate tax rate with respect to the United States. We shouldn't just settle for something that's vaguely in the same ballpark. Second, it recognized that what matters to new investment is not just the statutory corporate income tax rate at the federal level, but the combined impact of all forms of corporate taxation at all levels of government, essentially the so-called marginal effective tax rate on capital.
Third, I think it noted that the federal government has done a lot of the heavy lifting in this respect. The previous government introduced a total of seven percentage points in cuts in the corporate income tax rate and proposed additional cuts over the next few years, which the new government has included in its budget and which we're hoping will go forward expeditiously. All of that is very important, and I want to recognize the progress that's been made.
But I think more needs to be done; provincial governments really need to step up to the plate at this time. The months ahead are going to see some extensive discussions on what's been called the fiscal imbalance. That essentially is the provinces saying they need help in terms of raising the money they need to deliver services Canadians are counting on that lie within their jurisdiction. In that discussion it's clear that both taxation and transfer payments are going to be on the table.
I'm suggesting it's critical for provincial governments to consider not only what they need, but how they can contribute to forging a stronger Canadian economy. The federal budget pointed out one item in particular, the continued use of provincial retail sales taxes in some jurisdictions that add to the cost of business inputs. The Atlantic provinces and Quebec have both switched to value-added taxes, and that's a major plus in terms of enabling and encouraging business investment. The remaining provinces with retail sales taxes need to follow suit as quickly as possible.
I want to conclude by suggesting that this challenge is most urgent in the province of Ontario. Ontario is the heartland of manufacturing. That is where, along with Quebec, the challenges of manufacturing are being felt most stiffly.
I think manufacturers need to make significant investments, particularly in Ontario, as well as in Quebec, if we're going to maintain and grow jobs in this sector nationwide. Yet research that's currently under way--and it's still at the draft stage, I have to say--at the C.D. Howe Institute suggests that Ontario has become not only the highest corporate tax jurisdiction in Canada, but it may be the highest tax jurisdiction among 32 countries worldwide in terms of the effective tax rate on business investment.
I'm mentioning it here today not because I'm expecting this committee to change the policy of the Ontario government, but because I note the presence of members of this House from more than one party who represent ridings in Ontario, whose constituents depend on a strong and growing manufacturing sector. I would simply encourage the members from Ontario around this table to consider talking to their colleagues at the provincial level, and giving this matter of the combined corporate tax burden greater attention at the provincial level and not simply looking to Ottawa to solve the problem for them.
With that, let me conclude my introductory remarks so we can move to questions.
:
Thank you, Mr. Chairman.
Thank you for your presentations. They were very clear, and enlightening. I found that you gave us an interesting overview of the situation, especially when Mr. Stewart-Patterson referred to the world as being divided into two: the energy industries, other sectoral industries and the western regions versus the rest of Canada.
We have here a very revealing table from the Canadian Federation of Independent Business indicating when SME owners could begin retiring. Apparently, 71% of SME owners will be out of the market in 10 years' time. These people are 50 or 55 years old today and they wonder whether they are going to hand over the company to their children or to other people, whether they will shut down or whether they will sell their companies to the Americans, given the current context.
If I've understood you correctly, you've all said that there needed to be a clear policy and clear political will with regard to the manufacturing industry.
I would like a response from each group to my question. If you were the industry minister or the Primer Minister of Canada, in what direction would you like to see the government go?
Let me give you an example. Earlier on, Mr. Stewart-Patterson said that as we do not have much influence over the Bank of Canada, we need to find other solutions.
The Canadian Manufacturers and Exporters have an important page on the role of government, but I would like each one of you to tell us what you feel is the most important thing that is needed in order to have a strong manufacturing sector, not only from a global perspective, but in all regions of Canada.
First, don't do anything to make it worse. If I were minister, I wouldn't put policies in place to make it worse. I know that sounds funny, but we do. So the first thing we should work at is, how do we alleviate the regulatory burden, not add to it? I don't know if there's a willingness, but that's easily done, and I think that would help all of us, small or large. That's the first thing.
But the second point I want to put in place is that I agree with the investment side of it. But it reminds me of Bill. Bill is an entrepreneur who has 100 employees. He has been going to China for 15 years. He operates out of New Brunswick. He has a high-tech communications firm and he won the lottery: a major international firm said, “We're going to buy your firm for millions of dollars.” Bill was ready to sell, and he said, “What are you going to do with this?” “Well, we just want your product and your markets. We're going to do it from the States, not from New Brunswick.” Bill said, “It's not for sale.”
The investment was there and it is a global market, but what about the local market? What about half the GDP? What about total employment?
You need two strategies--and this issue is about Bill. Seventy percent want to sell their firm in the next 10 years and 40% in five years. Two million jobs are in play. You can create a new business—it takes a lot of effort—or you can continue growing one that's in existence. Eighty percent of these people do not have a succession plan.
I know the government was looking at rollover provisions. These people want to pass on their firm. We have to look at things like that to allow Bill to pass it on to either his employees or to find people who want to buy these firms. If I were industry minister, this is a strategy where we'd have to bring everyone together to figure out how to do this. It's not just a government strategy; it's educating Bill.
He'll be happy I'm telling this, but anyway....
It's getting the investment community together. It's getting groups such as the CFIB together, and the rest of us. It's not just a shortage-of-labour issue that we're facing, it's a shortage of entrepreneurs.
:
On the global trade side, we've always seen an advantage for Canada in supporting the strong rule of law multilaterally. The fact is, multilateral agreements help the smaller countries deal with the bigger ones. Obviously we've also seen a huge impact from our bilateral and trilateral deals within North America. I don't think anybody disputes that those have produced huge benefits, despite the immense difficulty we went through in the adjustment phase in the early nineties.
I think we are at a dangerous point in terms of the global trade regime. There's a sense that negotiations have been bogging down at the multilateral level. There's interest in pursuing stuff at the bilateral level, but progress has been painful at best—and Canada's experience is not unique in that regard.
So I think Canada needs to keep focused on the importance of the multilateral regime and keep making an active contribution to bringing down barriers globally, because the fact is free trade has worked for us. We have done very well the more open we are and the more we've taken part in both regional and multilateral regimes.
In that respect, coming back to your first question on internal trade barriers, yes, the agreement between Alberta and British Columbia was a great example. We had all governments sign agreements on internal trade a long time ago. Unfortunately, we haven't seen the concrete follow-through commitment that we should have.
This comes back somewhat to what Garth was talking about in terms of simplifying regulation. The fact is that taking away rules, simplifying what it takes to do business, and reducing the number of times people have to fill out forms can seem like penny-ante stuff, but those pennies add up. If you look at the experience of other countries in that regard, the Netherlands, for instance, has done a spectacular job of addressing the paper burden side of regulation. It may be easier for them because they're a unitary country, rather than a federal system. The fact is a lot of our regulatory burden flows from the fact that we have multiple layers of government. That puts a premium on governments working together.
Again, I think we are moving into a period in the coming months during which almost everything regarding fiscal arrangements will be on the table between the federal government and the provincial governments. That should be a broader and more comprehensive discussion about how to make the Canadian federation work better and enable companies to flourish more easily—in communities large and small and in every corner of the country.
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I'd like to start with the international trade agreements.
In this deck, one of the slides a little to the back shows some of the constraints in export development. The trade barriers, or the constraints on our ability to do business internationally, are to some extent constraints in the marketplace, but they're also very much operational constraints. If you look at the constraints on exports, the constraints of bringing new products to market, the constraints on improving operations, you'll see a lot of them are the same--lack of resources, cashflow difficulties, lack of skilled personnel. They reflect the fact that most of the companies in the manufacturing sector are small companies.
That said, there are certainly obstacles we have to overcome if we are going to sell to the rest of the world. Canada is a small market. Our interprovincial trade barriers make it an even smaller market. We're five fragmented markets at best.
Yet the secret to success today in business, particularly in manufacturing, is to become more specialized, more highly technologically sophisticated, and to give better service and more customization. The more specialized you become, the bigger your market has to be. That's why NAFTA was so beneficial to Canadian companies of all sizes--because it allowed them to specialize and gave them the ability to expand in the high-value businesses to take on the American market.
Now the issue is that we've done that; now it's a global economy--global competition, global opportunities. How do we ensure security of access into those markets for our exporters, for investors, and for companies looking for partnerships? I think the best way is through a multilateral approach, but that's not going to go very far very fast.
We do have to focus on bilateral agreements and on regional agreements, but we have to ensure those bilateral agreements actually provide effective market access. The big constraints today are regulatory barriers, customs barriers, and transportation logistics barriers; they are not necessarily tariff barriers. In our agreement with Korea we don't see effective market access in the removal of non-tariff barriers in the Korean market. I don't think it's worth pursuing that agreement and reducing our tariff barriers. We've got a pretty open marketplace here. The objective of that agreement, of others, is effective market access for goods and services.
We're not talking about companies competing in the manufacturing sector; we're talking about supply chains. Unless you have a competitive services industry, a competitive supply base, you're not going to be competitive if you're a global exporter. We've got to go beyond. This is one of the reasons we have to have a broader strategy for manufacturing and for services exports as well.
On the interprovincial trade side, I could not, because of varying transportation regulations, drive a large truck across this country. As a professional, I cannot easily go from province to province, and yet our marketplace in this country is small. We really do have to rationalize that marketplace.
However, looking at the positive side of this, we're seeing changes not only with the negotiations going on in the Canadian marketplace, but also in the logistics, in the opportunities of connecting Canadian industry with China and with the United States, in the development of the Alberta oil sands, and in the energy developments in western Canada. These are opportunities I don't think we can afford to miss, but if we approach these opportunities with the same siloed approach--a sector-by-sector basis, an institutional basis, a province-by-province basis--we are going to miss these opportunities.
I really applaud the agreement between Alberta and British Columbia. I hope it's the basis for future agreements that we see--particularly in regulation, particularly in labour market ability--across the country.
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Mr. Myers, thank you. To Mr. Stewart-Patterson and to Garth and to everyone here, thank you for coming so quickly. Thank you to our researchers.
I can only suggest that if there is to be some oversight in the energy industry, we would want to look at the disparity between Canada and the United States in international prices for wholesale gasoline, which remain 5¢ to 6¢ a litre above international prices. There have been no significant investments in that industry, further to what Mr. Whyte has said; he's correct. We don't just need to monitor the situation; we need to look at it because of its wider impacts. We shouldn't be punishing ourselves. We're a self-sufficient nation.
I'm concerned about the issue of energy simply because it's a blessing for some regions of the country and a curse for others. It's almost like a tale of two cities.
In this we have two problems; one, higher valuation, has been rightly pointed out. Mr. Myers, you pointed out a little earlier that it's not where the dollar is, but the rate of its rise. At the same time, Canadians have not seen a corresponding decline in the cost of imports. I don't know if we're seeing this at the retail level, but I know it's a concern. It's a double whammy for consumers, whether you're in Edmonton, Alberta, or you're in Oshawa or Pickering or Scarborough or Ajax. Regardless of where you are, the fact is that energy prices are having a tremendous impact on the bottom lines of all your members.
Is there is a way that you see in the foreseeable future...? Mr. Stewart-Patterson, you talked a little bit about having what appears to me to be all our eggs in one basket with respect to trade with the United States, almost to the exclusion of all others. At the same time, energy is being consumed by other nations around the world. What are we doing, what can we do better, other than cutting our programs like EnerGuide, in terms of efficiency here at home, which the government is doing? What do you believe we can do better to increase our trade, to increase our manufacturing, without punishing Canadian consumers for the cost of energy, for which we pay dearly in taxes over the years?
That was an excellent presentation.
I think you've got it right in terms of where the problems are and where the challenges are, especially in relation to capital and investments and some of the things we need to do. I know you've essentially said there's not much we'll be able to do on the monetary side in terms of the dollar, or even interest rates, for that matter--or even, as you've indicated, on energy costs. Yet, as you've indicated, there are a few things we might be able to do to stop this tidal wave that may in fact be a promise for us, or even an additional curse. Let me talk about a couple of things.
I believe in these things in terms of deregulation, innovation, immigration, and making sure we attract the investment. I think all of that side you have done. I get a little concerned when I hear some notion from the NDP that we ought to nationalize, have nationalization, or that there's something wrong with profits, as if profits aren't in fact return for investments, and so on. But let me just ask you, in terms of deregulation, and we've talked about it and everything else, or to mitigate against the dollar, or the fact that we need 250,000 positions today or in the next ten years we may not have the human resources--labour mobility, absolutely--what can we do as a federal government? The problem is there are an awful lot of provincial regulations that preclude us from doing all of these darn things that are important.
Are we to move quickly on deregulation? We don't have a lot of time to do this because this tsunami is heading this way. Second, if depreciation is the short-term answer to a rising dollar if we are to remain competitive and not shed any more dollars, what do we need to do on the human resources side to make sure those jobs are being filled by the people who are still unemployed or whom we need to bring into this country?
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On the regulation side, being the chair of the paper burden committee within Industry Canada, we've set out some guidelines. Our report hasn't been released yet—hopefully it will be released soon—but with our report on the regulatory side, we've come down to saying, as we've done so many times, here are the principles that need to be followed, which were started by your government of the day and which I hope, and am pretty sure, will be continued by your government.
First, you've got to measure the regulatory burden; you've got to measure and understand the extent of it. We've said that it's costing the economy $33 billion. Is that acceptable? And then you say, no, it's not, so you set targets.
Next, you have to institutionalize the measurement and reporting of it. We can't have just one office and a committee chair saying quickly, these are the things you should do, and then we list five quick hits. It's like weed whacking; you knock down a few weeds, but 10 more grow up over here. You need to have a concerted effort.
Third, you should be a role model and you start it off yourself. Provinces are already doing some stuff: B.C. reduced the regulatory requirements—not regulations, but the number of steps—by 40%, and they're measuring it, and they're committed to continuing to do it.
We've got a list of 10 things here, but you need commitment from the top; you need commitment right from the top and from all parties.
I think this is a very doable, winnable issue. It takes some time, but it's also about giving the perception to people that it's improving, that the climate is improving, that you're committed and that it's a concerted effort.
Imagine not having an ongoing budget process. Some municipalities have a budget bigger than that of P.E.I., bigger than that of some provinces, and they don't have a budget process. It sounds ludicrous. Well, I'm saying, we don't have a regulatory review process and it's just as ludicrous. I think we have to start setting that up and doing a report on a regular basis.
Someone else was talking about labour issues, and that's another hot issue--
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Let me do a quick round.
There is one program that you might want to consider, which is what could be done to offset some of the costs for people who are moving from central Canada to Alberta, and perhaps going back and forth, as people are doing right now, between Fort McMurray and Edmonton, on one hand, and St. John's on the other. It's pretty costly. It's a cost that people pay out of their own pocket, and it is not necessarily picked up by business. There may be some form of tax relief that you might consider there.
On the issue of the pharmaceutical industry, I think that's one area where speedier regulatory approvals could really have a major impact on the type of business that's being done here. I think the work Garth has mentioned, the user fee act that we worked on together with members of Parliament to pass.... The average time for pharmaceutical product approval over the past five years is something like 480 days. The regulating body committed at one point to make it 180 days, but it has been off that target for ages. The average in the United States is about 200 days.
I think the most egregious example of this was Singulair, a product where all of the R and D and clinical testing was done in Montreal. It's an anti-asthma therapeutic product. Though we did all the research, by the time it got to the market here, Canada was the 28th country in the world to approve it for use in our own market. The U.S. was number two; Sweden was number one. Why do we have to go through a separate regulatory approval system if we have 27 other countries that have approved it for their own market? Couldn't we have sped up the process? Over half of the time for product approval of that drug was not product approval time, but was waiting time in a queue for a regulator to look at it. So I think one thing we can do is to speed up that regulatory product approval process.
On the energy and the dollar side, I think the best thing associations like ours can do for our members, apart from advising you about some of the policy approaches you might take to offset some of the costs of the dollar, is to assist our members in managing it, either in hedging or investment strategies and product sourcing strategies, or in simply encouraging them to do business better, and to provide them with some of the services and support that enables them to get those productivity improvements we're seeing.