:
Thank you very much, Mr. Chair.
Good morning, everybody, honourable members.
I am extremely pleased to be here. I want to thank you very much for making it possible for me to appear at this hearing.
I started my nearly 30-year career with the European institution as a parliamentary assistant. For 15 years I dealt with relations with the European Parliament, so I really feel at home. Thank you very much for giving me the opportunity to appear here.
The object of the hearing is to speak about CETA. CETA is the most comprehensive, ambitious agreement the European Union will have ever concluded. It took a little bit more than four years to negotiate. Some people might say that's a lot. I would say it's not a lot for such a comprehensive agreement, which included, from your side—and a very positive element—the involvement of all the provinces, and from our side, the European Union, 28 member states. Coming to this result after four years is really a very good deal.
This agreement will bring very clear benefits to both parties, Canada and the European Union. I know there has been quite a lot of speculation around the increase in trade. I don't want to give an answer to these speculations, but in our vast experience as the European Union, with all the FTAs that we have concluded, and especially the most recent ones, the moment we have an FTA, the moment it enters into force, it immediately brings benefits to both parties and it immediately boosts trade considerably.
Why is this agreement, this comprehensive trade agreement, the most ambitious agreement today that we have reached? The agreement itself contains some parts that are typical of a traditional FTA. There is abolition of tariffs for industrial goods and for agricultural goods. Before CETA, or currently, the tariffs were or are not very high between Canada and the European Union. But even if it is only 3% or 4%, when you go to zero, it's evident that this will bring quite a lot of advantages.
There will be an elimination of the tariffs on practically all industrial goods, and almost all agricultural tariffs on some products that are still sensitive, notably those in the dairy sector, which will be subject to some transition periods or to some quotas.
It will also bring benefits to consumers. There will be more competition, more offers to consumers, cheaper prices. This includes consumers from both sides.
Services will be liberated in our bilateral trade to a large extent. CETA will facilitate investment on both sides by removing investment barriers. This is a new competency the European Union got a couple of years ago. They have an exclusive competency to negotiate an investment protection agreement, on behalf of all the member states.
A very important point that I stress in all the interventions I make on CETA is that CETA will deal with the abolition of non-trade barriers, such as technical, sanitary, and phytosanitary regulations. I want to stress this, because though the tariffs were not very high, there were and still are quite a lot of non-technical barriers. If those are abolished, small and medium-sized enterprises will particularly profit. I think this is a major advantage. It will save companies on both sides of the Atlantic enormous efforts and enormous costs.
CETA is not only a classic free trade agreement. As I said, it's an ambitious, comprehensive trade agreement. It is what we call a “new generation” trade agreement. Why? Because it also deals with elements such as procurement, intellectual property, geographical indicators, and movement of people.
Regarding procurement, CETA will provide an opening of the procurement at the sub-federal level—the provincial and municipal levels. The advantages are clear: more competition, cheaper prices, and open and transparent government spending that will lead to better value for money for our taxpayers. But I also have to make clear that there is a threshold. The municipalities will continue to buy locally below the thresholds. Also, I have to stress that in this regard all foreign contractors will always have to comply with local labour and environmental laws. As well, this chapter is reciprocal, so I would say that it's opening procurement not only in Canada, but also in Europe, although in Europe there is already a very open procurement market.
Intellectual property is also a key element of the agreement for us. CETA contains provisions on intellectual property that are important to the European Union, such as patent protection for medicines. Why is it important? Because we believe that adequate intellectual property is necessary. It's necessary due to the high research costs that lead to the research in these medicines and these drugs, and it's necessary to reinvest funds in new projects to improve health. We also believe that this intellectual property will benefit research-based Canadian companies. Again, because I've heard that some concerns have been expressed, in our experience within the European Union we also have publicly funded health care systems like those here in Canada. We manage to keep drug prices pretty well under control while at the same time ensuring high protection and stimulating research. So intellectual property is very important.
On geographical indicators, we are very pleased that Canada and the EU have been able to agree on protection of European Union geographical indicators. This will definitely lead to an increase in consumption of genuinely delicious European foods in the Canadian market.
Finally, on the features of CETA, I would say that it will bring people together. An important element is the temporary mobility of high-skilled workers, which was of paramount importance for Canada given the large direct investment Canada has in the European Union. Canada is the fourth largest investor in the European Union, so this temporary mobility of workers is important. That is combined with another element that is very important, which is the recognition of professional qualifications that will facilitate the movement of professionals.
I would not be the ambassador of the European Union if I did not give you some positive and realistic PR about the strength of the European Union market. I'm not saying this because I'm paid for it, but because I'm a convinced European. The European Union is the largest and strongest economy in the world.
It's a market with 500 million consumers. It is the most integrated market in the world. It's a market with free movement of persons, goods, capital, and services, which means, for example, for a product from Canada entering into the European market—wherever it enters, in Rotterdam, Antwerp, or in other places—it can be freely and automatically marketed throughout the whole European Union, a market which, I repeat, is a market of 500 million consumers. It's a very highly competitive market. I always say that if you make it there, you make it everywhere. Also, it's known that the European Union has a very strong legal system, which ensures that the laws, the legal aspects, will be respected.
All of this, I would say, also offers tremendous economies of scale to Canadian companies.
Another aspect of what CETA will bring is that the European Union is the largest trading bloc in the world. We are the first trading partner for 80 countries worldwide, compared, for example, with the U.S., which is the first trading partner for 20 countries. We are the first for 80 countries. For Canada, we are the second trading partner; I don't have to say what the first one is. By expanding our network of free trade agreements, if we include CETA, 50% of the European Union's trade will be covered by free trade agreements. If we succeed with the U.S., where, as you know, we are currently negotiating a transatlantic trade and investment partnership agreement, 75% of the trade of the European Union will be covered by free trade agreements. Regarding these negotiations with the U.S., I think the fact is that we already have CETA now in any case, and we have a political breakthrough. It will take some time before it enters into force, but CETA, compared with the American agreement, will definitely offer a considerable first-mover advantage to Canadian companies in the European Union market.
But it is very clear that the European Union and Canada will have to work together to ensure that CETA will bring benefits. To have an agreement on its own is not sufficient. You have to work together. You have to give it visibility. You have to promote it. You have to explain it. You have to advocate what the new opportunities are. Here as well, I think the Canadian government and the European Union are doing quite a lot to advocate and to explain what it means.
Again, I want to stress that it will be of huge importance to do this advocacy and explaining for small and medium-sized enterprises. Big companies don't need this. They already know this very well. Small and medium-sized enterprises in particular are the backbone of our economies. Therefore, we need to work together, and I have absolutely no doubt that we will succeed.
Finally, as a conclusion, Mr. Chair, I want to say that I know this hearing is focused only on trade and economies, but I would not be the ambassador of the European Union without highlighting the point that the relationship with the European Union is not only about trade and economics. Canada is a strategic partner of the European Union, and the European Union only has 10 strategic partners worldwide.
We work very closely together with Canada in many other fields, such as external relations, scientific knowledge, and education, to name only a few. Also, we share the same values. We have very strong cultural ties and ties of friendship. We are very strong allies and partners. With CETA, I think we will be even stronger, which will be to the benefit not only of both countries and of business, but also of our people.
Thank you very much.
Bonjour. Thank you for the opportunity to testify on the landmark agreement of CETA.
This is my first time testifying, so I appreciate your patience.
My name is Cristina Falcone, although the security guard downstairs decided to change my name to “Wendy”, so I guess I'll answer to both.
[Translation]
I am here today representing UPS, a global leader in logistics.
[English]
The subject of today's hearing is one of great importance to our company. Here's a little bit about UPS. With over a century of operations, we've personally witnessed how international trade can drive success. Canada was our first international country of operation outside the U.S. We opened our doors for business in Toronto in 1975. We started with one employee operating out of the basement of a Toronto hotel using a brown Checker cab. We expanded into Germany less than 10 years later. We now employ over 10,000 Canadians, and 43,000 in the EU states.
UPS is the world's largest package delivery company and a leading provider of specialized transportation and logistics services. In our package cars, trailers, planes, and sea containers, we move approximately 2% of global GDP over 220 countries and territories every day.
Given that context, I'm going to provide an overview of the benefits we see CETA delivering to our employees, our customers, and the economy, and I'll offer two specific actions that UPS feels the government can undertake to ensure Canada achieves these benefits.
From our perspective, the benefits of CETA are easy to identify. The more trade grows, the more goods move through our network, and the more we can invest in innovative services and technology to expand our business, which in turn allows us to employ more people in Canada and abroad. We've estimated that for every 22 packages across the border, one job is supported in the UPS package operation.
Our customers will benefit as well. This historic and comprehensive deal will give Canada access to 500 million consumers and a market that totals $17 trillion in economic activity. This is something that our businesses must be aware of and excited about.
[Translation]
We have seen through our customers the potential for growth when they expand to new markets. The issue is that not enough businesses in Canada are exploring this potential.
[English]
A recent Deloitte study shows that while Canada has a high level of entrepreneurial activity, factors such as risk aversion and low export activity are stifling growth. This study and others that UPS has conducted show that exporting firms in the manufacturing sector achieved higher growth in productivity than their non-exporting peers.
We've been a voice highlighting the benefits that businesses and consumers can expect to see from this deal. We're informing our customers and partnering with trade associations to educate small to medium-sized enterprises, or SMEs, on how to get started.
As we prepare to help business hit the ground running when the agreement takes force, we're talking to provincial governments to better understand the range of CETA opportunities. One area of the country that we know will help to fill our outbound planes is Atlantic Canada, where there have been significant reductions in tariffs and market access for seafood.
[Translation]
At UPS, we have estimated that the CETA agreement could boost our trading volume by over 10% over the next 10 years.
[English]
This would be a direct impact above normal expected growth. This deal represents significant opportunity for our company.
Because the agreement is so comprehensive, it can be a tool for Canadian businesses of all sizes to easily compete in new markets. It also establishes Canada as a smart choice within the NAFTA countries for manufacturing investment. But while Canada moves the agreement towards the ratification process, the projected economic returns are not guaranteed.
We know that the projections are attainable. We're here to raise two actions the government can take to ensure that CETA delivers: one, inform and empower the small business segment; and two, further simplify customs requirements in Canada-EU trade.
As the lifeblood of the Canadian economy, small business will play a critical role in CETA's success. This month UPS engaged Leger marketing to survey Canadians. Our findings were interesting: 47% were not aware that Canada had signed an agreement with the EU. Of those who were aware, 77% support expanding trade; and of these supporters, 58% believe the agreement will help drive Canada's exports and manufacturing sector, 49% believe it will drive employment, and 27% feel it will help Canada enhance innovation and productivity. Most respondents feel optimistic about the business opportunities for Canadian businesses through CETA.
Now, these are high-level responses from the general population, but they do flag a need for awareness. They also show that those who are informed are very optimistic about the opportunities.
We applaud the government for including a clause for Canada to gain any new benefits that the EU negotiates with other countries in deals. This is a modern 21st-century agreement with incredible opportunity. With this groundwork, we know there is potential to reverse the trade deficit, but we need to continue to get more exports moving outside of Canada.
Industry Canada indicates that in 2011, 90% of Canada's exports were made by companies with fewer than 100 employees. Most of this is going to the U.S. and also to Europe. What's disappointing is that only 10% of Canada' s small businesses are exporting. Since SMEs have an impact on Canada's economic health, and a lot of them that export already have Europe as a partner, we see the opportunity for that remaining 90% to use CETA as a springboard for their export debut.
Companies that are not exporting today have their work cut out for them. They need to know how to get their business certified to trade with the EU, they need to understand the duty-free benefits specific to their industry, and they should be aware of how to access procurement bids. They need to be ready when the agreement moves into force.
Now, this will take additional investment from the private sector and from government, but we know that the results can be worthwhile. The bottom line is that companies and countries that best understand how to leverage the provisions in CETA can take the right actions to gain the most benefit. Our exports will grow if we inform and empower our businesses to do this.
The second action the government can take is to continue to reduce the non-tariff barriers, such as complex customs processes. Modernized customs processes, like those signed in the recent WTO trade facilitation agreement, help to improve the flow of goods and secure the global supply chain. Canada and the EU have a unique opportunity to be the voices for modernized customs and encourage other countries to follow.
We hope that establishing a single window for the clearance of goods into the EU and Canada will be a priority. This would help to improve the flow of goods and also reduce administrative burden and cost for small businesses.
We're pleased to see CETA's inclusion of harmonized regulation while ensuring that safety is secured. In line with this thinking, we see opportunity for an aligned trusted trader program for those highly compliant importers who want to be successful in two-way trade. Making our businesses trade-ready and modernizing customs processes can help Canada achieve, and even surpass, the contribution estimated to the Canadian economy. CETA can deliver some significant results if the government is committed to taking this gold standard negotiated text and moving it to a highly strategic and effective launch and implementation.
Our vision at UPS is to bring the world's businesses together, through what we call “synchronized commerce”, by leveraging our global network to coordinate supply chains and allowing customers of all sizes to compete in an expanding global economy.
[Translation]
A commitment by Canadian policy makers to launch CETA effectively and dedicate more work towards reducing bottlenecks in the supply chain will help UPS to play our part.
[English]
We're ready to provide further constructive input and we're ready to promote the agreement with our customers. We view it our priority to make CETA as successful as possible and to do this as quickly as possible.
Thank you and I look forward to answering any questions.
:
Thank you very much, Mr. Chairman.
Good morning, members of the committee. Thank you for providing this opportunity to speak to you today about international trade and CETA in particular. CVMA is the industry association representing Canada's leading manufacturers of cars and light trucks. Our membership includes Chrysler Canada, Ford Motor Company of Canada, and General Motors of Canada.
As the number one contributor to Canada’s manufacturing GDP, the automotive manufacturing sector is one of our country’s most important economic drivers. Last year, Canada manufactured almost 2.4 million vehicles, both cars and trucks, with Chrysler, Ford, and General Motors accounting for roughly 62% of that total. But our effect in the economy spreads well beyond assembly plants. For every auto assembly job, nine other jobs are created elsewhere in the economy. No other manufacturing sector can boast such a high job multiplier. That adds up. There are about 500,000 Canadians directly or indirectly related to employment in the automotive industry from coast to coast.
Trade plays a very important role in our industry, which has evolved in response to a series of trade initiatives dating back to our earliest days. Front and centre, as some of you may recall, was the Auto Pact in 1965, which literally created tens of thousands of jobs in Canada, the principles of which were entrenched in the Canada-U.S. FTA and later in NAFTA itself. The end result was not just the integration of our Canadian and U.S. economies, but also the complete integration of the automobile manufacturing industry and its supply chain, which operates seamlessly on both sides of the border.
Now after 50 years of carefully executed and irreversible policy decisions, Canadian auto production is geared to support an integrated North American market, providing larger economies of scale to offer the best products at the most competitive prices. I think as we go forward it's really important that I touch upon the global competitiveness reality that we now face in the automobile industry.
Trade is indeed critical to our industry’s growth globally and in terms of our competitiveness in that regard. Motor vehicles and parts represent about 15% of Canada’s overall trade. That’s about $64 billion annually. Already the automotive sector in Canada exports about 85% of all of its production. While the primary export destination is the United States, Canadian produced vehicles are also being exported to more than 30 countries around the world, including countries in South America, Europe, the Middle East, and Asia Pacific. This is also why we need agreements with favourable transshipment rules to assist us to export to countries outside the United States.
Canada’s auto sector has consistently punched above its weight, making economic contributions disproportionate to the sector’s already large size. But make no mistake, other competing jurisdictions and countries around the globe consistently and very aggressively take measures to nurture and grow their own domestic industry. Most notable is Mexico through its highly effective ProMexico organization, as well as the southern United States.
Canadian negotiators must not become complacent about the role that governments in other jurisdictions play in ensuring their automotive industry’s capacity to generate employment and economic growth.
There are a number of principles that must underpin trade agreements in order for the auto industry to benefit. I would just like to comment on them briefly.
All trade agreements must recognize the high levels of North American integration, designed to maximize efficiency and investment opportunities. This fact is also a challenge for Canadian negotiators as they attempt to negotiate agreements that are actually beneficial to the auto industry, whilst not detracting from the benefits of North American integration.
Pursuing free and balanced trade was one of the key recommendations from the “A Call to Action” report, which by the way is a report that the CVMA delivered to each one of you and all members of Parliament late last November. It's a report that makes a recommendation specifically as follows as it relates to trade:
Free trade must be mutually beneficial. Canada is a trading nation and its auto industry has long been an advocate of increasing prosperity through mutually beneficial trade. As it seeks to develop new trade agreements, Canada should ensure that it gains meaningful and sustained access for Canadian-produced vehicles and encourages investment in the Canadian auto industry. Trade policy initiatives should be motivated by a goal of strengthening investment and production in Canada.
Successful trade deals must create a level playing field for Canadian companies by removing market-distorting non-tariff barriers. Free trade isn’t free if Canadian businesses spend all their time arguing about the rules while their products sit on the dock in abeyance. Let’s remember it only takes one non-tariff barrier to trade, such as a unique technical standard, to prevent entry into the party country.
Successful trade must include mechanisms to ensure regulatory consistency and fair trade in foreign markets. As the world moves toward regulatory homogeny, the affordability of goods for everyone improves.
Ultimately, it’s important to remember the significant contributions Canada's existing automakers have made, and continue to make, to Canada’s economy and manufacturing sector. These large-scale capital investments were made within the context of an integrated North American marketplace. Adjusting for new opportunities outside North America will take time, which is why appropriate tariff transition periods are necessary. We must proceed with caution to ensure the business case for manufacturing in Canada is not diminished.
New trade agreements should not put Canada’s existing automotive production footprint at risk and should focus on markets that provide meaningful opportunities to grow exports of Canadian-produced vehicles on a sustained basis, with timelines that allow the existing footprint to adjust accordingly.
Let’s talk about CETA specifically. CVMA commends Canada and the European Union for concluding a high standard and comprehensive agreement in principle. CVMA and our member companies look forward to continuing the dialogue regarding the automotive-related aspects of the agreement and working closely with our Canadian negotiating team to take the devil out of the detail.
Fortunately, CETA is an agreement between mature economies. However, it is very important that we have a full understanding of the key elements of the deal in order to fully assess the auto industry’s ability to benefit from its provisions.
I have already mentioned that bilateral trade agreements, whether CETA or agreements with other countries, must recognize that high level of North American integration, designed to maximize efficiency and investment opportunities. This is a primary challenge when negotiating bilateral agreements, which, as we’ve learned, sometimes requires creative approaches regarding rules of origin and regional value content calculation methodologies, as Canada’s negotiators engage in FTA discussions. The same needs to apply to other bilateral agreements such as the Canada-Japan economic partnership agreement. In this regard, we believe our negotiators have been able to get an agreement on certain provisions in CETA which over time will benefit our industry and other integrated manufacturing sectors.
In this instance, I refer to the rules of origin and what, in essence, is a placeholder for the accumulation of content provision in the case of a U.S.-EU agreement, the discussions now under way, which would allow parts originating in the United States to count towards the originating status of vehicles produced in Canada or the EU. This is extremely important as it recognizes that the EU, which has 27 member states from which auto parts, or content, can be sourced for content calculations, versus achieving content levels from within Canada alone, had the integration of the industry not been recognized. Failure to do so would ensure no duty-free access for Canadian-built vehicles. Once again the details around the applicable conditions will indeed tell the story.
The language included in the agreement concerning the content rule for parts, including the 50% transaction value exports, is also a subject requiring further discussion and clarification. It is important that the auto rules of origin methodology be as consistent as possible—that is, allowing net cost option, with averaging—with the Canada and U.S. FTAs to avoid adding unnecessary administrative costs and burdens on the industry and government. The automotive rule of origin methodology harmonization has successfully been accomplished in the FTAs involving both Canada and the United States. The burden of having to meet different rules would actually undermine the expected benefit to our industry.
While the timing of an EU-U.S. agreement remains unclear, the agreement in principle sets out a derogation of 100,000 units under which a more liberal rule of origin applies for non-originating materials. While it is our view that effective bilateral agreements should not be achieved through quotas, the derogation agreed to seems to provide sufficient levels of access until the EU-U.S. negotiations are concluded. We submit that we will need to have more clarity around the allocation sharing framework.
Again, Mr. Chairman, I want to thank you for the opportunity to appear today, and I would certainly be available to answer any questions members may have.
:
The whole area of rules of origin...determining originating materials is done through different methodologies. You have a regional value content; you can have what is called value cost; or you can have net cost. It's beyond me to get into a huge amount of detail on this.
But whether we can use the existing net cost methodology with averaging, for instance, is one area where clearly it's being considered, I believe, based on what we've read in the agreement in principle document. But again, the devil is always in the details. As Madam Ambassador mentioned, those technical details are now being worked out between the negotiating teams. Sometimes a small detail can make or break whether or not you get a benefit. So we are making ourselves available to the negotiating team to the extent they can share that information with us, to help them in turn put in place or get agreement on the necessary details to ensure, basically, that we are able to benefit from this.
We have high expectations for this agreement. We think it really sets the standard, going forward, in many different respects. We want to take advantage of all the benefits that could accrue through the various provisions. For instance, under the 100,000-unit derogation, how is the allocation framework actually going to be allocated? That is another example of some of the details we would like to see. Obviously we want an allocation framework that's going to be fair for everybody. We want an allocation framework that's going to be reflective of growing markets. What is the market going to be in Europe four or five years out, or until such time as the U.S.-EU agreement comes forward?
We want to be able to take advantage. If that allocation derogation, or derogation—whatever you want to call it—as a quota is insufficient, should that be changed? Should there be a mechanism to change it or adjust it as we go forward?
These are all the things that ultimately we don't know because we haven't seen the text. We're optimistic, but I think even the negotiators will say that until we actually get that final text, it's very difficult for them go to out to industry, whether it's our industry or any other industry, to say, “Here it is, and we think that it's very beneficial to you”.
So we're just looking for the opportunity to go through those details and make sure that we as a country and an industry and a sector can benefit from that.