:
Thank you very much, Mr. Chairman.
Good morning, members of the committee. Thank you all for giving us this opportunity to address you today respecting the challenges of manufacturing in the Canadian automotive industry.
I'm going to go through a bit of a deck that will simply guide discussions, and I would like to touch upon several issues as they relate to manufacturing: the Canadian dollar itself, energy matters, skills, training, the globalization of the industry, and how that relates to an immediate and rather urgent issue for us, which is the Korea free trade agreement. As well, we'll leave with you some thoughts on other issues that you might want to pursue, perhaps at a later date.
That said, I would like to give you a little background information, and I suspect David Adams here will support the background information, because it does speak to the entire industry.
We have roughly 570,000 jobs that are directly or indirectly related to the automotive industry in Canada. We are the largest manufacturing sector. We account for a trade surplus of roughly $6.5 billion of a $22 billion trade surplus with the United States. Certainly, when it comes to CVMA member companies, we procure about $40 billion from Canadian sources, which is roughly three times what the entire federal government purchases on an annual basis. As an industry, we represent roughly 11% or 12% of manufacturing GDP.
I understand you do not have the deck that I have, but I want to comment on one of the charts that we will be providing to you in both English and French. It relates to the manufacturing shipments in terms of dollars, and the impacts of manufacturing. We have had a huge increase in shipments, measured in billions of dollars, roughly from about $23 billion in 1992, to currently over $50 billion. Now, within that trend, which is very positive and significant, one of the higher elements or bubbles is really due to the automotive investment that took place, roughly from 1999 through to the year 2001.
There are a couple of blips or dips there, one of which was due to 9/11, and that's understandable. Another was due to the Ontario blackout. What is more important is the deeper dip, which was really due to a strike in General Motors' brake plant in Michigan, which caused a significant drop in those shipments.
The reason I raise this is to demonstrate how integrated our industry is. For one thing, it demonstrates the economic influence that our industry has vis-à-vis the overall Canadian economy, and the reliance that we have on a predictable border crossing, as well as the need for a reliable energy and delivery system. I'm going to talk about those as we go forward.
As for current trends, we have always had our strength in being a low-cost jurisdiction, and that's no longer the case. CVMA member companies are still, nonetheless, heavily investing in Canada, and roughly $5 billion out of the $7 billion of most recent announcements on new investment have been due to the big three member companies, DaimlerChrysler, Ford, and General Motors.
We're now looking forward to shifting away from strictly manufacturing into the area of higher-skilled, higher-value activities, including research and development in both automotive design and research activities.
So that just gives you a bit of a backdrop.
Let me speak briefly about the strengthening of the Canadian dollar. The dollar has, as you know, appreciated very significantly against the U.S. dollar over the past couple of years. That has been due primarily to the strength of commodity prices, and oil prices, and such. We haven't seen the rubber hit the road on this yet. For assembly plants it will have a significant impact on our operations as we go forward. It may not have manifested itself directly at this point in time, but given its current direction, and given the current level it's been sustained at, it will have an impact as we go forward.
The segments of the automotive industry that have already been impacted very negatively are our parts suppliers and the supply chain that feeds our assembly plants in Canada. They're struggling, as this dollar goes up, with keeping their prices in line in a competitive sense. Their competitiveness, as a result, is eroding.
Further, because of the global nature of our industry, we don't look strictly at U.S. dollar exchange rates. The value of the currency in other major auto manufacturing nations such as Europe, Japan, and Korea are all equally important to us now, because it impacts the price of imported vehicles in our market, and also because of emerging global sourcing patterns.
Energy policy: as I mentioned, we require a reliable energy supply and delivery of that supply. The Ontario blackout had a very significant impact on us over a two- to three-day period. It was almost a week by the time power was fully restored. The key thing here is we are unsure of a long-term energy supply policy, particularly in Ontario, and when we have that uncertainty that speaks to future investment decisions. We need reliability, and we need reasonable costs compared to other automotive jurisdictions with whom we compete.
In the area of skills and training, the automotive sector is shifting toward higher value-added activity such as research and development, and automotive design and engineering. The shortage that has often been referred to and spoken about in the press is something that is perhaps more prominent in our supply chain. We have a fairly good pool to draw on, but certainly our supply companies do have a real problem, and that involves everything from literacy through to actual apprenticeships, general skills, and some of the technical skills that we need to make sure we are able to achieve our longer-term vision for the auto industry, and that we have the highly skilled workforce there to support it.
On the other hand, through CVMA and the companies, we have worked, through partnerships with universities, in terms of designing and implementing advanced curricula to satisfy our needs. I currently chair the Canadian Automotive Human Resources Sector Council, which is also looking at those skill requirements. I'd certainly encourage the committee to go to the CAHRS website to look at their reports and recommendations.
This brings me to the main issue: globalization. We have been at the forefront of globalization. We've seen our involvement with the Auto Pact. We are global competitors, global companies, which means we fully support liberalization of trade in both production of parts and finished vehicles.
There are many challenges, however. New markets can be opened for Canadian products to increase domestic production and opportunities in other markets abroad. Competing products can easily be sold in the Canadian marketplace as well. We at CVMA and our member companies want to work with the government to expand those opportunities abroad and increase Canadian prosperity.
The possible impact of China as an emerging automotive powerhouse is real and has received the majority of attention to date, but the hypothesized negative impacts on the North American industry may still be a number of years away. As automotive investment and production increases in China, it's really aimed at satisfying the high-growth domestic market there. While we're not ignoring the situation in China, other more immediate and pressing issues exist, particularly the ongoing negotiation of the Korea free trade agreement.
We support free and fair trade, and we support expanding those markets abroad, but we've entered into negotiations here that we believe will harm Canada's auto industry. Of the $2.6 billion trade deficit in 2005, 67% of that deficit was in automotive. There's virtually no market access into Korea for Canadian products because of a series of complex and consistently changing non-tariff barriers. If Korean products gained a 6.1% advantage through the reduction of the tariff here in Canada, the market share of locally produced vehicles would be negatively impacted.
We know the Koreans will not open their markets. Government-to-government memoranda of understanding in the United States clearly show that while those memoranda were there to try to remove these NTBs, there has been virtually no movement on the part of the Koreans to do so. Our market is wide open and theirs is fully closed.
When you look at their performance relative to other OECD automotive-producing countries, the average around the world is roughly 48%. In Korea, it's 2.4%. Clearly, they're well below what the OECD average is in terms of those other countries. When you look at the makeup of the markets, in Korea 98% of their market is satisfied through domestically produced product--only 2% from around the world. Not just Canada, but all vehicle manufacturers from countries around the world make up only 2% of that market.
So where should we focus our efforts? We believe we need to coordinate a Canadian and U.S. approach to identify a solution that will achieve a real, bankable, sustained opening of Korea's automotive import market. We need a comprehensive and sustained dismantling of Korea's auto tariffs and non-tariff measures. That's the only way we're going to successfully achieve market access.
We've offered a solution. It's a solution we call a “market metric” approach, where we should be achieving a certain level of threshold in terms of market penetration. And until such time as we do that, with the potential for what we call a tariff snap-back with a lack of performance, we don't believe that simply going about the negotiations as we currently are is going to achieve any real benefit for Canadians. In fact, we see no benefit for the automotive sector whatsoever.
To wrap up this particular item, which is, as I said, very important to us, I'll point out that what globalization means is that Canada must create a business environment that can attract and support globally competitive industry, and have a long-term industrial policy that is closely aligned with the international trade priorities.
As such, we think we should be focusing very limited resources on opening new markets for Canada's most important industries, but at the same time we should not trade off the auto industry, which plays such a very significant role in terms of the economy. There may be some wins that are small, but we do have a very negative net outcome for the automotive industry in Canada.
We'd be pleased to answer any questions, Mr. Chair, and certainly prepared to enter into discussion.
Thank you.
:
Mr. Chairman, and members of the committee, thank you very much for allowing me the opportunity to come before you today.
As you indicated at the outset, I am the president of the Association of International Automobile Manufacturers of Canada. Just for a bit of perspective on this particular association, it has a 25-year history of serving as a national association and representing the interests of member companies engaged in the manufacturing, importation, distribution, and servicing of light vehicles whose head offices are located outside of Canada and the United States. Currently, we have 13 member companies with head offices in three countries: Japan, Germany, and Korea.
The association originally evolved out of the Canadian Importers Association as a specialized trade committee dealing with automotive importation issues. As the size and scope of the members' activities in Canada has grown and broadened, so too have the activities of the association. In 1999, the AIAMC was incorporated as a separate not-for-profit corporation.
For perspective, since 1979, combined sales of the AIAMC-member companies have grown from 10% of the Canadian market to 43.3% of the Canadian market in 2005. Further, AIAMC member companies sell 59% of all new passenger cars in Canada.
If we transition to manufacturing, since the mid-1980s three of our Japanese member companies, Honda, Toyota, and Suzuki, as part of a joint venture with General Motors, have invested over $8 billion in manufacturing facilities, including the recently announced $1.1 billion Toyota investment in Woodstock, and a $154 million Honda investment in Alliston. These investments have set the stage for these three companies to produce over 33% of the total Canadian light-duty vehicle production in 2005, growing from slightly more than 400 vehicles when Honda first started producing vehicles in Canada 20 years ago. And yes, that's 400 vehicles.
Additionally, it should be recalled that Hyundai Auto Canada produced vehicles at an assembly plant in Bromont, Quebec, from 1989 through 1993 before closing it. It was a $350 million investment. The plant employed about 800 people and had an annual capacity of 100,000 units. It never realized its full capacity over the course of its operation.
Like other vehicle manufacturers in Canada, all these companies have benefited from an integrated North American market for automotive goods resulting from the negotiation of the automotive products agreement, otherwise known as the Auto Pact, in 1965, followed by the Canada-U.S. Free Trade Agreement and the North American Free Trade Agreement in 1994. As a result of the duty-free access to the U.S. market afforded by these trade agreements, each company exports more than 75% of their production to the United States.
Canada has no national or indigenous automobile manufacturers. While Honda, Toyota, and the CAMI joint venture may not employ the same number of Canadians in their facilities as their other multinational manufacturers operating in Canada, their recent investments and contingent employment announcements have assisted in moderating the significant restructuring that the automotive industry is experiencing. Of interest is the fact that these three companies have more of their NAFTA production in Canada, on a percentage basis, than the traditional North American manufacturers, and they sell more of their Canadian production to Canadians than the traditional North American manufacturers.
This growth in Canadian vehicle production has also meant growth, not only in the number of parts and components and manufacturers coming to Canada to supply these facilities, such as the $50 million Toyotetsu components plant that was announced in April for Simcoe, Ontario, but more recently in the quantity of parts and components being sourced from Canadian parts manufacturers. There is significant room for growth in this area.
I'd now like to focus on the four priorities that were identified by the committee for us to comment on. The committee has had representations before it. Mark mentioned the appreciation of the Canadian dollar--44% against the U.S. dollar since 2002. That appreciation does not necessarily impact all manufacturers in the same way. Clearly, to the extent that one has manufacturing operations only in Canada and is looking to sell goods abroad, the appreciation of the dollar is a significant negative factor.
However, larger multinational auto manufacturers that have operations in Canada and the U.S., as well as other countries, have a natural currency hedge. So despite the fact that more than 75% of vehicle production is exported, many of the parts and components required to produce those vehicles are imported and will be positively impacted by a rise in the Canadian dollar.
As Mark noted as well, the rapid appreciation of the Canadian dollar has a decidedly larger negative impact on the Canadian parts manufacturers compared to the vehicle assemblers, to the extent that they export their production. The parts sector is also where much of the employment growth for the industry is likely to come from in the near future. We need to be vigilant with respect to this sector.
In that regard, our first recommendation is to assist in offsetting some of the negative impact of the dollar's appreciation by accelerating the capital cost allowance rates for purchases of manufacturing tooling and equipment. A faster writeoff, combined with an appreciated Canadian dollar, would make imported machinery much more attractive for parts manufacturers to purchase, enabling them to become more productive.
Mark also talked about high energy costs, and our members who manufacture have the same issue. Ontario used to have an abundant source of energy at reasonable prices, and this is not necessarily the case today. In January 2005, a submission by the industry consultation committee of the Ministry of Economic Development and Trade noted that electricity rates for industrial customers had risen by more than 46% between the first quarter of 2000 and the second quarter of 2004. With respect to price predictability, it should be noted that the Ontario Minister of Energy did announce in February that it would be providing predictability and price stability for large industrial users by dropping the price per kilowatt hour to 4.6¢, beginning in May, and would increase it to 4.7¢ in 2007 and 4.8¢ in 2008. While it was a welcome announcement, this is viewed as an interim solution to a systemic problem. Beyond the rising cost, the stability and reliability of the electricity supply has taken on increasing importance as well.
With respect to globalization, the automotive industry is perhaps the most global of all industries. Globalization is viewed as having a negative effect on Canada's automotive industry. However, the numbers do not necessarily bear this out.
Capital investment in Canada has been fairly consistent at about $3 billion a year for each of the last seven years. Direct employment in the parts and assembly sector has been relatively stable at about 150,000 for the past five years. And the figure of 148,250 employed in 2005 is about 11% higher than the 133,181 employed in 1995. Vehicle production has been relatively stable at about 2.6 million units for the past five years, and Canada has held on to about a 16% share of North American production over that timeframe.
Vehicle sales have been relatively stable as well at about 1.55 million units over the past five years. That is not to say there is not significant transition taking place in the industry and in the different sectors and manufacturers within the industry. The challenges currently facing the traditional North American manufacturers are well documented and likely to persist, at least for some time. Again, however, the health of much of the parts manufacturing community is pinned on General Motors, Ford, and to a lesser extent DaimlerChrysler, pushing through their current challenges.
Other manufacturers, such as those in my membership, continue to achieve impressive sales results and add North American production capacity. With respect to sales, six of the AIAMC's 13 member companies had record sales in 2005. In the past year, Canada's first greenfield investment in almost 20 years was announced by Toyota. A Hino truck plant was also announced for Woodstock. There is the Toyotetsu component plant, which I referenced earlier, as well as the Honda engine plant. These investments were made because sales volume dictates additional capacity, and around the world most manufacturers have adopted the business model of producing vehicles in or close to the markets into which they are selling these vehicles. These assembly facility investments then serve to anchor parts and components plants.
In the October 27, 2005, issue of the Canadian Auto Report, Carlos Gomes, senior economist in industry and commodity market research with the Scotiabank Group, suggested that a Canadian-built Japanese model now contains less than $2,000 of auto parts imported from Japan, down from a peak of more than $5,000 in the mid-1990s.
A more telling statistic is Canada's auto parts trade deficit with Japan. The deficit last year was about $1.7 billion, which is almost exactly the same as it was in 1996, despite the fact that automotive production from Japanese companies in Canada has increased 140%, from about 366,000 units to about 881,000 units last year. It is clear, then, that a lot more parts sourcing is being conducted by these companies in Canada and the United States.
The NAFTA market is highly competitive and represents the largest automotive marketplace in the world. As sales volumes continue to grow, direct foreign investment should continue to flow into the region. However, Canada needs to take appropriate steps to ensure that it has a highly competitive tax structure that keeps the industry competitive within a global context.
In this regard, the 2006 budget rightly acknowledges that although the corporate statutory tax rates on manufacturing income are 5.1% better than in the U.S., this percentage will shrink to 2.0% in 2010 with the U.S. tax cuts. Moreover, the budget points out that on a marginal effective tax rate basis, Canada currently has no advantage over the U.S. and proposes measures to ensure that on a marginal effective tax rate basis, the tax rate will be about 32% in 2010, slightly lower than the U.S. rate of 35%.
Some additional recommendations are to have a marginal effective tax rate--
:
Thank you, Mr. Chairman.
I was going to ask about the South Korean free trade agreement, but I'll move to another subject matter, even though I think it's becoming increasingly clear that unless we get reciprocity or in fact the Koreans show they're prepared to open up the market, we shouldn't go any further until such time as it happens, for all the reasons that have been mentioned.
There is no doubt we have a very productive sector. There is no doubt that the auto sector is incredibly important to this country. I think we have some competitive advantages, from health care to skilled trades and so on, and I think we're doing very well to maintain and expand.
I need to know, because there is a list of categories, from the dollar to energy to the border to skills, training, technology, and productivity, what it is that is going to keep us at the forefront of being competitive. You're right, if there is overcapacity, production will go where the market is. I think Canada should position itself to become the best in skills and technology—and even taxes.
My question is this. If one were to ask what the most important things are—and I mean being very clear about what the things we need to do are—to make sure we're going to either maintain and/or enhance our ability to produce cars and auto parts, and so on, I think that needs to be said.
Also, there is no doubt that the previous government had put in place the auto strategy with CAPC, a $500 million investment. As we move forward as a committee to recommend to this government, how important is it to have these technology funds or programs available to the auto sector to attract either greenfield auto assembly plants or enhance present production to get into flexible manufacturing, as we did with GM or Ford and other things, for the purposes of continuing to be competitive?
Thank you, Mr. Chairman.
:
I may be able to answer the question.
General Motors sources a little under $1 billion of supply from Quebec each year. This is primarily in a variety of different areas, but there are particular strengths in the Quebec marketplace, especially in lightweight materials.
There's also extraordinary research and development capability in Quebec in lightweight materials, which is a critical component in our improving the fuel economy of our vehicles. As we've replaced certain steel products with lighter-weight aluminum and now magnesium products, those things are very important to us. We've actually been growing an awful lot of that type of work in Quebec.
The rise of the Canadian dollar does make a difference, especially to the supply market and having to compete with other sources of materials around the world. As new supply contracts come up to be bid with major automotive players, if your cost on a relative base against a competitor in the United States or another jurisdiction has increased in two years by 40%, you can imagine the stress this puts certain companies under.
So it's a reality. We try to work with our suppliers to make sure we're optimizing the innovation within the Canadian supply chains so that we can offset some of those increases.
I would add, though, that the increase in the Canadian dollar also impacts us in the assembly area, as we try to attract our large investments against our competitors in the automotive world, as well.
The same thing will apply if our cost base related to labour--which is a combination of labour costs, their benefits, and the like--and other things we source from Canada goes up 40% in two years. Then it's much more difficult to make the case for the next major investment because of that increase. So one is forced to be more productive, and that's why I think you might find that the Canadian supply chain and the Canadian automotive assembly area are amongst the highest in productivity and quality of any in the world.
:
There's been an absence of late with respect to getting CAPC up and running since the change in the government. We're hopeful that we can do that sooner rather than later.
There are some initiatives, and as some as you may know, we rate them red, yellow, and green, sort of similar to the stop light. Some initiatives have stayed yellow and red for some time. The border has been a huge frustration, I think, for all of the member companies here today in terms of seeing progress, and progress quickly. The border signifies that Canada is open. It signifies certainty to future investment, and for future investment coming forward, which sometimes takes some years before it happens. That is also true with respect to product mandate—planning for product mandate on this side of the border versus on the U.S. side of the border, securing suppliers, supplier base, and so on. So the border, and the openness and transparency of the border, are key in terms of investment and signalling to future investment for Canada.
On some initiatives we've seen red, yellow, and green. We're hopeful that we can move forward fairly quickly, because as I had mentioned and alluded to before, CAPC pulls all of the initiatives together from the subcommittee standpoint, whether it's trade, whether it's fiscal, whether it's regulatory harmonization, whether it's environmental, whether it's energy, whether it's investment, and so on, and that is very important to moving forward.
I must say, from a personal perspective, the U.S. companies have looked at it and said, “It's a great model. It would be nice if we could mirror that model.” So it has received a lot of accolades from our parent corporation.