:
Thanks very much, Mr. Chair. It's good to be back with the committee.
I will quickly read a statement so we can get on with a more interactive question-and-answer session.
Given Minister MacKay's testimony to the Standing Committee on Foreign Affairs and International Development last week on the department's main estimates, and given the expressed interest of this committee, I propose to talk in the first instance about the government's international trade agenda.
I think all of us here recognize that trade is absolutely fundamental to Canada's competitiveness and our economic well-being. It creates jobs, prosperity, and underpins our social programs and indeed our quality of life, which is why it's critical that Canada reach out to the markets of the world in a focused and strategic way.
Since becoming minister, I've underscored at every opportunity I could my concern that Canada has not adapted quickly enough or rigorously enough to this new global business environment. We're a country of 31.6 million people, and I think it is pretty obvious that we simply cannot afford to build our economy around serving a market of 31 million, 32 million people. Fundamentally, if we tried to do that, we would be an impoverished state, and nobody wants to go there.
But as I said, we're falling behind the competition, and for several years the warning signs have been there in places like Asia, for example. We're falling behind countries like Australia, which is negotiating free trade agreements at a rapid and aggressive pace. Here in North America, our share of U.S. merchandise imports has been falling since 1996, and the Americans have been signing trade agreements with mad abandon, covering some 15 countries since 2001, with 10 more negotiations under way—a clear sign that the Americans themselves, with a market of 300 million people, are not sitting back. They are looking for opportunities far from home.
We're not gaining access to new markets as quickly as our competitors. We're not attracting the level of international investment that we potentially should, and we're not attracting the level of attention or recognition our businesses deserve in global markets. We fundamentally need to create a more competitive Canada.
I can say this government is committed to creating a competitive Canadian economy. We laid out our economic plan in Advantage Canada and followed up with strong measures in the recent budget. We're creating the right economic frameworks on a number of fronts to make Canada more competitive. Being competitive means reaching out to the right global markets, and it means giving our businesses the tools and the access they need to be successful, which is why the budget included additional resources for our global commerce strategy—$60 million over two years and $50 million ongoing. It's a key investment in focused, targeted efforts to make our firms more competitive and to help Canada step up its trade and investment performance.
Our first focus is to expand our presence in emerging markets. Traditional marketplaces, like the United States and Europe, are contending with rising giants like China, India, and Brazil. The power and influence of these economies today and tomorrow cannot be ignored. It's going to be a fundamental fact of international commerce, and it will shape economies around the world. Our success depends on being there in the market for our businesses. We need to be armed with the right tools, support, and intelligence that our companies need. It also depends on our businesses being able to access the global pools of capital and talent they need to grow and diversify.
Through the global commerce strategy, we'll expand our presence in key regions, starting with China, India, and Latin America. We will hire sectoral business experts, both abroad and in Canada, to gather intelligence, analyze markets, and provide the tools and advice our firms need. We will work with Export Development Canada to make strategic equity investments that will help small and medium-sized Canadian firms capture opportunities in emerging markets, and we'll boost the number of EDC officers at our DFAIT offices abroad, especially in China and India. This will ensure that our businesses are supported in the right places, in the right ways, at the right times, to capture the opportunities they're looking for.
Our second focus is to bolster the foundation of our commercial success, which is, without a doubt, North America. Canada is not just a market of 31.6 million people. Canada is an entree into a North American market of 410 million people. It's essential that we strengthen our connections to the North American marketplace, and that is fundamentally what we mean when we're talking about the North American platform. We're talking integrated supply chains within North America, which give us a competitive leg-up in dealing with markets overseas.
With the softwood lumber dispute finally behind us, we're working with the United States to build on our long history as neighbours, as partners, and as friends, in order to foster a more comprehensive trade and investment relationship.
Looking ahead, we'll reinforce our presence in the U.S. through a number of initiatives. For example, we'll engage private sector experts to make connections between Canadian expertise, American demand, and capital pools. With Mexico, we'll expand the level of support to Canadian firms doing business there and continue supporting initiatives like the Canada-Mexico Partnership, which is bringing our nations' business closer together.
Through the Security and Prosperity Partnership, we've been working closely with our partners in the United States and Mexico to build a more sophisticated North American platform, one that can compete more effectively with similar platforms in the large markets of Asia and Europe. This means, among other things, bringing our regulations closer together and fostering a greater level of cross-border cooperation among different sectors. We need to eliminate the tyranny of small differences, and we can do that without any sacrifice. Indeed, we can probably enhance regulatory effectiveness and achievement of regulatory objectives.
This work will also pave the way to re-energize Canada's traditional trade and investment relationships with the countries of the Caribbean and Latin America. We are, in effect, expanding our neighbourhood. We're committed to strengthening our commercial presence in those markets, which are increasingly important to Canadian suppliers, to customers, and to investors.
Our third focus is a re-energized negotiations agenda. We remain committed to a successful Doha Round at the WTO. This will remain a top priority, but slow progress compels Canada to match our competitors' aggressive bilateral and regional market access efforts. We cannot allow Canada to become a disadvantaged spectator in the race for market access. We must expand our bilateral trade network and gain access to those markets that hold the most potential for our businesses and our investors.
We're currently negotiating free trade agreements with EFTA, with South Korea, and with Singapore. We're focusing on a range of foreign investment protection agreements, FIPAs, with countries like China, India, Indonesia, Vietnam, and others. We're looking at science and technology agreements, like the one I signed recently during my January visit to China.
We will accelerate our efforts on this front. We'll help Canadian firms, investors, and researchers, as well as the commercial users of technology, tap into exciting global opportunities.
We mustn't forget the many other initiatives included in the recent budget that will help Canada compete in the global context. I'm thinking primarily of the budget's infrastructure investments. I've spoken often of global supply chains being the drivers of international trade and commercial success. In this day of global supply chains, we all have to recognize the importance of smooth, effective transportation links for our trade performance. The budget delivers on this. It includes an additional $410 million for the Asia-Pacific gateway and corridor initiative, raising the total federal investment in the Asia-Pacific gateway and corridor initiative to $1 billion, another step towards creating more opportunities for improved trade with Asia. It also includes a financing strategy for our new Windsor-Detroit crossing, the most heavily used border crossing in the country, along with a $2.1 billion fund to support gateways and border crossings across this country.
These investments prove to international shippers, exporters, and importers, not to mention foreign investors, that Canada understands the importance of a smooth, efficient, and pan–Canadian transportation system that links the heartland of North America and Canada with the heartlands of markets in Asia and elsewhere. It proves we're making the right investments into our infrastructure to make Canada a hub of choice and, through our global commerce strategy, a partner of choice for global trade and investment for decades to come.
We're realigning our departmental activities to achieve greater results. Like all departments, we're faced with balancing expenditure restraints with our commitment to providing the best services we can to Canadian business. That's why we'll continue to examine closely our expenditures and allocate resources to high priorities. We're committed to putting resources in the right places in support of the best results for Canadians.
Canadians have come to expect a high level of service from my department, and we aim to continue meeting their expectations or exceeding them over the coming year--through our trade commissioners, for example, who are working around the world to connect Canadian expertise with global trade opportunities and investment capital; through our trade policy and negotiations group, which is fighting for the access our businesses and investors need to global markets and investment pools and defending our interests at the negotiating table; through our global operations group, which is working closely with businesses to develop targeted market plans for the most promising countries for Canadian businesses and investors around the world; and through our investment, innovation, and sectors team, which is attracting investment to Canada and building new science- and technology-based partnerships with other countries to help our researchers tap into the innovative work being done around the world.
In short, we're very proud of our many efforts to connect Canadians with opportunities beyond our borders. I can assure this committee that we'll continue providing the highest possible level of services to Canadians at the best possible value. I look forward to working closely with the business community and with parliamentarians from all sides to move our trade priorities forward in the time ahead. We need to make Canada more competitive, more prosperous, and more successful for future generations. We need a stable trade policy to do that. I look forward to working with you to develop the best possible trade policy for Canada, one that is not subject to partisan gyrations over time.
Thank you very much. I look forward to your questions.
:
Thank you very much, Mr. Chair. I appreciate this.
Thank you very much, Minister, for coming out. I know you're very busy, and it's greatly appreciated that you come to committee.
I heard your opening remarks, and I have a slightly different viewpoint in terms of the feedback and response we've been getting with respect to some of the witnesses who have come before the committee with respect to Canada's trade policies. Many experts are unhappy with some of the initiatives--the Chamber of Commerce, business associations are disappointed. I'll talk about some of those disappointments. They feel that we are drifting, that there's a lack of action on this file, specifically with respect to some of the key emerging markets, and that some of the provincial governments are just a bit frustrated and they've taken steps to pursue trade when they feel the federal government hasn't done enough on this file.
You also alluded to the budget, and I do want to again share some concerns that I heard from many people in the business community who were disappointed with the CanTrade initiative being cut and replaced by the global commerce strategy. The funding was far less than the CanTrade initiative, which was millions and millions of dollars' worth more investment in promoting trade.
You're probably aware that we're focusing on, in this committee, emerging markets and looking at opportunities for how Canada can expand its trade abroad and how we can improve our trade with some of the key markets, to make sure that we can maintain a high quality of life and economic prosperity and so forth, as you alluded to in your opening remarks.
The focus of my questions will be on the closure of the consular offices. I'm having a difficult time understanding why this is taking place. You have a strong business background, so I'm looking forward to your analysis on the cost benefit of closing some of these consular offices. The first one I'd like to talk about is the consular office in Japan, in Osaka, which represents the Kansai region.
I just want to make sure that we bring forth some of the facts, and then I would like to hear the rationale. This region has a population base of 25.5 million people; it accounts for 19% of Japan's GDP; $1.2 trillion is generated in this region, similar to that of Canada. It represents 20% of Japan's foreign trade, and $2.2 billion worth of Canadian product is exported to the Kansai region annually. It's a very important market; it's a very key trading market. Why would we close the consular services in that region if we want to promote and maintain trade?
Recently, we had the first, if you like, organizational meetings of the binational committee, which is a government-to-government, state-to-state committee to oversee the implementation and the administration of the softwood lumber agreement and to deal with issues that arise under it.
A whole range of issues was talked about at that first meeting. Some of those issues were to be talked about further, like commitments made at the time of the agreement. We committed, for example, to beginning to have further discussions and consultations on the operating rules and the way we in fact operationalize the agreement. We also committed to looking at the log export issue, which was a big issue from a British Columbia perspective, so we struck a committee to look specifically at that.
In the time since we entered into the agreement, as you know, a couple of provinces—Quebec and Ontario in particular, although there are a few other little issues bubbling out there—put in place programs of initiative to support their lumber industry. We consulted or were consulted with by the provinces on the policies they were proposing to put in place. We had a very good discussion beforehand, and we gave some notice to the Americans that these policies were going to be put in place.
There are a number of areas where the United States has concerns that some of these policies go beyond what were agreed to be the permissible policies under the agreement, so there's discussion going on right now on a variety of policy initiatives put in place by Quebec and by Ontario, as well as on one or two other issues.
At this stage, it's really a matter of consulting, exchanging information, and trying to understand whether these policies constitute a specific circumvention of the agreement by, in effect, implementing a subsidy to the industry, which we have of course agreed we would not do under the agreement.
:
On your question on the closure of missions, your numbers are correct. Those are the right numbers.
With respect to Export Development Canada, the government has signalled in the budget that it is looking at the regulations governing the approval process for Export Development Canada to make equity investments. We're looking at some streamlining and facilitation of their ability to make equity investments beyond the $10 million threshold.
I think it's useful to step back for a minute, because that is a good example of how one has to change the way you play the game. I have said often, and I know members of this committee have heard it from me and from others, that in the global economy in which we operate, global supply chains are where it's at. The key for Canada is to determine how we ensure that Canadian companies are driving global supply chains or are an intrinsic part, that they're involved directly, deeply, and securely in global supply chains.
That again comes back to the importance of the gateway and just-in-time transportation, and all the efficiencies around managing supply chains and value chains, which are all about a continuous movement of goods and services and a continuous creation of value. To do that requires not just investments here in Canada but investments abroad. We have to get our mind beyond always thinking that we have to get more investment into Canada.
Yes, we do have to get more investment into Canada, but at the same time we have to get more investment into foreign markets, because that's the way we build supply chains. That's the way we get access to global technologies that are not present here in Canada. That's how we become fundamentally strong and competitive, and EDC can play a very significant role, particularly with the smaller and medium-sized companies in terms of putting equity investments in, not necessarily us becoming the owner of the company but us getting in beside private investors, beside strategic partners, and sending the signal that this is a Canadian company, we believe in it. In many markets where governments have a tendency to mess with the market, having the government there is a very important signal to not mess with Canada.
:
It's a very good question.
As I mentioned in response to the previous question, when we look at what EDC is doing, it's clearly a major vehicle for support to Canadian companies to engage in “integrative trade”, as you call it, or global supply chains. But you can also look at the Business Development Bank of Canada as a domestic instrument of the Government of Canada to support Canadian companies that need equity and are trade focused.
We are combining the work of EDC, and we're ensuring that they work in collaboration with BDC. We're ensuring that the Canadian Commercial Corporation is working with them. We're ensuring that DFAIT, the department, is shaping its approach to trade and investment.
We are in effect becoming Canada Inc. Canada Inc. is not only out there banging on doors and trying to sell Canadian companies' goods and services. Canada Inc. is about helping them to become global competitors and global managers of supply chains, getting into strategic partnerships in a way that's going to be good for wealth creation here in Canada.
You can take the approach that all outsourcing and offshore are bad. But if you go too far down that slippery slope, you're going to find that if you discourage and don't support some amount of that, but not complete outsourcing and offshore, and if you don't have an optimum amount of offshore and the use of lower-cost production capacity from elsewhere, you will find that companies will start to die. I can tell you that I would rather have a company that has a good, strong, vibrant high end here in Canada, with growth prospects in the global economy, than one that's dead.
It's the kind of thing we're talking about. We're increasingly finding a small reversal in what was a fairly strong trend towards offshore. Companies are now starting to see that you need the balanced blend of North American presence—and I again underscore North American and not only Canadian—and offshore presence. When you put it together in that way, you can become very successful globally.
In small and medium-sized businesses, it's critical for them because they don't have the tens of thousands or the tens of millions of dollars that big corporations have for chief financial officers and all of the technical experts required to engage in commercial transactions in the international marketplace
Again, EDC and the government have to come in to support them when they don't have the capacity.
:
I'd be happy to do that.
But first I always anchor it back with global value chains, global supply chains. I'll give you an example.
If you look at Canada's relationship with the United States, you can break it down regionally and say, what is our trade and investment relationship with California? Then within California you quickly get into Silicon Valley, and you discover that the largest venture capital pools in the world and the largest reservoirs of innovative, new technologies come out of Silicon Valley.
So what we will do is hire people. And ideally--this is Emerson talking, not necessarily staff--we want to hire more people with industry knowledge and expertise, people who have been in the industry and who know the technologies, know the companies, and know how to create private sector wealth. So what we will do is hire, in some cases, on contract. In some cases, we'll deploy public servants to ensure that we are able to understand the new technologies that are developing in California and the research that's going on in the universities in California, and we will be able to interface that with Canada's industry. We'll look for Canadian industries that should be tying in more closely with the venture capital pools of California, with the technology opportunities, and with the universities. So we'll look for people who can do that.
Now, I gave you the California example. If you went to China, you'd want a different type of individual. You'd want someone who had a familiarity with the opportunities in China in a very specific way.
There's no point going into a foreign market and just waving the Canadian flag, saying “Buy Canadian”. A little bit of that, I guess, goes a short distance, but not very far. You've actually got to get into the market and understand, in depth, what kinds of services are needed and what kinds of Canadian companies are technically capable, or whether in fact it's not a company needed but a combination of Canadian companies that puts together a constellation of skills, products, and expertise.
And then what role does government play? In some markets, government plays a bigger role. China would be an example of that, where if you don't have government present, you're going to have trouble. We know that. So you look at each market separately and you hire the kinds of people who can create wealth for Canadian companies in that market.