:
Good afternoon, ladies and gentlemen. This is the 64th meeting of the Standing Committee on Industry, Science and Technology. We are discussing here, pursuant to Standing Order 81(4), the main estimates for 2007-08.
I just want to remind members that under the orders they have before them, all of the main estimates are listed on the agenda and are referred to this committee, but the minister is here to answer the estimates and the votes under “Industry”, which are votes 1, 5, 10, L15, L20, 25, 30, 35, 40, 45, 50, 55, 60, all the way up to 95 under “Industry”. Those are the votes that the industry minister is responsible for, and I know members will limit their questions directly to those estimates in all forms.
We do have with us today a special guest. We have the . Welcome, Minister. The minister is joined by two of his officials. He's joined by the Deputy Minister of Industry Canada, Mr. Richard Dicerni. Welcome, Mr. Dicerni. We have also visiting senior ADM, strategic policy sector, Mr. Ron Parker. Welcome, Mr. Parker, as well.
Welcome, Minister, back to the committee. You have about 10 minutes for an opening statement, and then we will go directly into questions from members. We have an hour allotted for your entire time, so we will go until about 4:45.
Do you have a point of order, Mr. Brison?
It's very important for me to be here today. I'm pleased to be here with you. I'm pleased to be before the Standing Committee on Industry, Science and Technology. I'm happy to be here because it's all important, industry in Canada, and I know that it's important to you also.
As you said, I'm here with Richard Dicerni and Ron Parker. Richard is the deputy minister and Ron is the visiting assistant deputy minister.
[Translation]
Mr. Chairman, I am proud to say that my Department and other organizations that make up the portfolio, and for which I am accountable, have accomplished many significant achievements in the last number of months. It is these accomplishments and some future business that I would like to take the next ten minutes to talk about.
[English]
Recently I was pleased to join the Prime Minister and the finance minister to release our government's new science and technology strategy. Our strategy can be summed up in two words: excellence and commercialization. Our plan builds on Canada's research excellence, and it improves the ability of researchers and entrepreneurs to turn their ideas into innovative commercial products.
As most of you know, another major undertaking has been the work we've done on telecommunications. Our government telecommunication package includes varying a CRTC decision on access to an independent voice-over-Internet protocol; issuing a policy direction to the CRTC asking them to rely on market forces to the maximum extent possible rather than regulation; establishing the framework for the CRTC and the industry to work together to develop a consumer ombudsman; and, most significantly, varying the CRTC decision on forbearance to introduce true competition to Canada's local telephone markets.
As well, I introduced Bill to further protect consumers as the telecom regulatory framework moves to a more deregulated and market-based system.
In short, we have reformed the way in which our telecommunications are regulated in Canada, and I'm proud of the work we've done on this file to date.
In all areas of our economy, our government is strongly committed to improving competitiveness and prosperity. Last November we presented an ambitious long-term plan called Advantage Canada to create a positive economic climate. In March, with Budget 2007, we started implementing major elements of that plan. To create a positive economic climate, our government delivered on elements that will work for the economy as a whole.
In Budget 2007 our government increased the capital cost allowance rate on investments for manufacturing businesses. As you know, that was one of the major recommendations of your committee, and I thank you for this recommendation. I'm proud that we followed all the important recommendations in your report.
We also, as a government, reduced the federal debt while making substantial investments in education, research, and training programs, and we put more than $16 billion into infrastructure investments. These measures assist all industrial sectors as they are designed to drive our economy and make Canadian companies international leaders.
[Translation]
As you know, the Canadian aerospace and defence sector is an example of an industry that competes globally every day.
On April 2, we announced the launch of a new, transparent research and development initiative.
We came to office with a very significant piece of legislation—the government accountability bill. Accountability applies across government, as well as to Industry Canada, and specifically to a new program we have introduced, called the Strategic Aerospace and Defence Initiative.
This is a highly transparent program based on new criteria, and aimed at promoting research and accelerating innovation in the Canadian aerospace, defence, security and space industries. This program is expected to invest $900 million over the next five years into new projects. It will support strategic research and development, and new commercial products and services. It will result in significant spinoffs for industry, and it will be my job to ensure that those spinoffs are as positive as they can be and are linked to high technology.
[English]
While we've seen positives in the aerospace and defence sectors, the North American automobile sector is experiencing some challenges. Despite these challenges, the Canadian auto sector continues to attract billions of dollars in new investment and new product mandates. Last year, Ontario automobile plants produced more cars and trucks than any other auto-making region in North America. Canadian auto workers are consistently noted for the quality of the cars they make.
Another area we are watching closely is our forest products sector. Canada's forest products industry is an integral part of our nation's economy. Our government is working closely with the industry to enhance opportunities for this sector. We will help the industry grow offshore markets, promote value-added manufacturing, and help protect it from the growing threat of forest pests.
[Translation]
The manufacturing sector is also facing its own challenges. Although there have been job losses in this sector, as I was saying earlier, those job losses have been offset in many regions by strong job gains—jobs that are full-time and pay well. So far this year, close to 153,000 new jobs have been created in Canada. Our unemployment rate is 6.1 per cent, an historic 33-year low.
Yesterday, our government, along with Canadian manufacturers and exporters, responded in a very positive way to the recommendations made by your Committee on manufacturing. We are now taking action to help manufacturers. In Budget 2007, we came forward with measures to address the short-term priorities and long-term competitive needs of this industry sector.
[English]
Part of building a competitive and efficient economy is ensuring that goods and services can move to where there is demand. North-south trade, while vital to the Canadian economy, is not the only direction this government is looking at.
As a government, it is our goal to build a stronger Canadian economic union. I'm pleased to report the federal and provincial governments are working together on the removal of internal trade barriers. A key component of this plan is an agreement to implement full labour mobility within Canada by April 2009.
On going forward, Budget 2007 gave me the mandate to establish an independent expert panel to review Canada's competition policies. As the telecommunications policy review panel was helpful in setting a course for telecom reform, it is my hope that we will see the same types of constructive recommendations from the competition panel on how to improve the state of Canadian competitiveness.
We will soon have Bill C-47, the Olympic and Paralympic Marks Act, before this committee for your consideration. This bill will meet the Government of Canada's commitment to the International Olympic Committee to protect the Olympic and Paralympic brands. It is balanced legislation in line with what other countries have done and are doing when they host similar kinds of international sporting events.
Finally, Mr. Chairman, as an update, I'm pleased to say that Bill C-26, the payday loan legislation we introduced to help protect consumers, received royal assent on May 16. Already several provinces are passing their own consumer protection legislation to apply this exemption and regulate the payday loan industry.
[Translation]
Mr. Chairman, in closing, I'd like to thank the Committee for its diligent work these past months. I can assure Committee members that they will have my full cooperation.
I would now be very pleased to answer any questions you may have over the course of the next hour. Thank you.
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There are a number of government initiatives in place which help rural and remote areas access broadband service. These initiatives are greatly appreciated by Canadians as a whole.
In 2002, we launched a pilot project to provide broadband service as part of a rural and northern development plan. That pilot, which relied on the participation of the private sector, local communities and municipalities, was aimed at helping communities access broadband service, where it was not currently available.
That program ended on March 31, 2007, and it was a success. Indeed, we helped more than 900 communities develop a broadband infrastructure. Approximately 2,000 Canadian communities still have very limited access to broadband. However, I can assure you that for the 900 communities that have been able to access this program in recent years, it has been a major success.
However, the program was clearly designed to be a pilot project. The Government of Canada has developed new complementary programs to facilitate access to broadband service. I am thinking here of a specific program which partly replaces the one that has now ended. The National Satellite Initiative is a project that was developed jointly by a number of federal government agencies, with a view to providing satellite capacity at an affordable price, so that broadband service can be made available to communities in remote areas and in the Far North. As a result of this initiative, people living in the Far North will now have access to broadband service.
:
Good afternoon, Minister. I am very pleased to be meeting with you here for the first time. I would like to talk about the Quebec economy, which you are very familiar with.
We know, speaking in very general terms, that it is characterized by a large number of high-tech industries, on the one hand, and some low-tech industries, on the other. As regards the high-tech industries, competition from other industrialized countries is causing some major problems. Indeed, Canada is providing too little support, in my opinion, for research, development and innovation, unlike its competitors in other countries.
As regards the low-tech industries which, in many cases, are part of the manufacturing sector, the current situation is really quite discouraging. Some 130,000 jobs have been lost in the manufacturing sector. Two days ago, the Canadian Labour Congress organized a demonstration. People are realizing that the situation is absolutely catastrophic. These lost jobs affect the lives of many people and their families. As far as we are concerned, solutions have to be found.
It is unfortunate that since you came to office, 65,000 manufacturing jobs have been lost in Quebec. Since the beginning of the year, the situation has not improved. We are now talking about a loss of 10,000 jobs a month in Quebec in that particular sector. It's a disaster. You are fully aware of the situation; you know what is going on.
Does that mean your policy has been a complete failure and that you should simply acknowledge that fact? More generally, I would ask you this: when do you plan to implement a truly proactive industrial policy?
:
Thank you for those questions. My answer will address three specific points.
The first part of your question dealt with the Government of Canada's science and technology policy, which we announced several weeks ago. You are right that we need to promote science, technology and innovation in Canada. That is the reason why we launched a new strategy, which has been well received by the various stakeholders, both by entrepreneurs and by the research and academic communities.
That policy is now on a solid footing because we have set funding priorities for research in the environmental sector, which is important to all Canadians, in the health sector, in the natural resources sector and several others as well. Thus we have targeted research in Canada to ensure that it jibes with what Canadians want and with their priorities in the different industry sectors. We wanted to ensure that this basic research could continue to develop and be of practical use to entrepreneurs and business people in Canada. Our policy is intended to ensure that the research comes out of the labs and flows to the entrepreneurs' drafting tables, so that it can ultimately be translated into commercial products to be sold all across the planet.
So, we have launched this new policy and I can tell you that during the summer, we will continue our discussions with the stakeholders, and with entrepreneurs, to ensure that it is well understood, and that they are aware of our government's priorities.
With respect to the manufacturing sector, which you referred to in the second part of your question, I would first like to commend you, in the Bloc Québécois, for supporting our last budget, unlike the Liberal Party and the NDP, who did not support our budget. We have delivered the goods with respect to manufacturing, as a unanimous report was released here by all members—by the NDP, the Liberals and the Conservatives—with respect to the challenges the manufacturing sector is currently facing and some possible solutions. Those solutions were brought forward by this government in the last budget, and that is why I believe congratulations are in order. You acted on the basis of your convictions as a party, unlike some of our other colleagues.
Having said that, the policy being what it is, the important thing for us is to promote the manufacturing sector, and that is what we have done. One of the major recommendations the Committee made was for an accelerated capital cost allowance for new investments in equipment and production assets. We did that over a two-year period, as the Committee and the manufacturing industry had suggested.
Why is this an important measure? Because it allows the industry to amortize equipment over a shorter period and, thus, have better cash flow, thereby allowing companies to invest in and purchase modern equipment in order to remain competitive. As you know, that initiative has received very strong support from Perrin Beatty, who represents Canadian Manufacturers and Exporters. He told us that we are a government that listens to the manufacturing industry and takes the necessary action. So, this has meant that this industry will now be receiving the support it requires.
Is the manufacturing industry doing well in Canada? No. It is a fact that the manufacturing industry here is facing challenges. In your report, you identified one of those challenges, which is the very high Canadian dollar, which results in…
:
Thank you for your question.
The reason we did that is that our government listened to Canadians and entrepreneurs. What the entrepreneurs told us was that they have too much government in their pockets and too much government on their backs.
What we did was lower taxes for our businesses. We're also going to work on the regulatory framework in this country to be sure that when we have regulation, if it's needed, we'll have efficient regulation or smart regulation. We're working on that.
I think that's important for the competitiveness of our businesses. If they have more money in their pockets, they're going to be able to invest this money in better equipment and be able to compete and create jobs and wealth in this country.
As you know, we as politicians don't create jobs and we don't create wealth in this country. It's the entrepreneurs who create jobs. Bureaucrats also don't create jobs. What we can do to be sure we have job creation in this country is put forward the best environment for businesses, and that's what we did in the last budget.
For this reason, I want to thank the committee for what you did. You listened to manufacturers when they were here and you made a very good report, and we as government, I can assure you, are following your recommendations. Most of the recommendations have been adopted by our government, and we're working on some of them. It was a very important step, and I want to congratulate all colleagues at the table for this very important report.
On the other point you asked about, concerning the competition panel, as you know, there was a commitment in our budget. We said in the budget that the competition policies in this country have an impact on the growth of entrepreneurs and the creation of wealth in the country. We want to be sure that all policies this government has in place will favour competition; we believe it's important to have competition.
As you know, the definition of competition is very simple: business must be able to compete in a market and compete for a market. We want to be sure we won't have any policies that will work against that. We want to be sure that the framework and all the policies we adopt as a government will be good for businesses and will help them compete for a certain market.
It's an important decision that we have taken. I can let you know that this panel will be settled as soon as possible. They're going to have to give their recommendations before the next budget, and as soon as we receive the recommendations they will be public. We'll have a debate, and I will study all their recommendations. We may have recommendations on foreign ownership, on competition legislation, competition policy, and on a lot of subjects that may involve a threat to competition.
This panel, I can assure you, will have hearings all across the country. Our goal is to have the same kind of panel as we put in place in the telecom forum. As you know, I received a report from a telecom expert panel and acted on it. I want to have the same kind of panel. They'll hold hearings, and they're going to have an independent secretariat. They're going to listen, and after that they'll give a report to the government. This report will be public. You will have time in this committee to hold some hearings on it if you want, and after that the government will act. We want to be sure this government has the best policies to foster the competitiveness of our enterprise in this country.
:
We decided on a two-year period for a fairly obvious reason. As you just stated in your question, the cost of this measure is $1.3 billion. This is a first in Canada, and we want to ensure that it has the desired effects.
As you know, in every budget cycle, and for every budget the Minister of Finance prepares, consultations are always held. I can tell you that the Minister of Finance and the government will sit down, at the end of the two-year period, and listen to what the manufacturing industry has to say, what its recommendations are and all of that will be considered as part of the next budget.
However, what is important is that in relation to G-8 countries, Canada is now, as a result of this initiative, the country with the lowest tax rate on investment in business equipment and machinery. That will attract investment to Canada, and at the same time, we will not be discouraging entrepreneurs from investing in new equipment and machinery in order to become more productive. Our tax rate in that regard is the lowest of all the G-8 countries. That is something we can be proud of. I should also say that this low rate, this new tax measure, will mean that entrepreneurs will be investing more and more in equipment, and will be increasingly productive as a result.
As to your question about why we chose a two-year period, I already answered that. There was a question of cost, but once the two-year period has ended, we will be very open to discussing it with manufacturers. Indeed, there is ongoing communication with various groups in society when a budget is being prepared.
:
Thank you for being with us today, Minister. Allow me to thank you kindly for offering to give us 15 seconds. I will be sharing my time, so that Mr. Boshcoff can ask you a question at the end, but before he does that, I have three of my own for you. Perhaps you could then answer all four questions at the same time, if you don't mind.
[English]
Minister, in your forbearance ruling you suggested--and I think you also said this in the House--that only the largest and biggest communities would be affected, or there would be deregulation when there was a competitor presence in many of those areas. We now learn that as of the beginning of May, well over 60 communities, many of them smaller than 2,000 to 3,000 in population, i.e. rural Canada, have seen applications by the incumbents for forbearance. I'd like you to explain how your policy now works. We're clearly going beyond the big cities into small cities, in effect snuffing out small competition.
The current range of people who may be part of your expert panel on competitiveness includes members of the industry who have had a stake in the past in managing the Competition Act, like George Addy, and people who are with the oil industry, like Mr. Gwyn Morgan. I'm wondering if you have a concern about whether or not such a panel that you're putting together would have the benefit of being transparent and independent from industry.
We know that the current Competition Act was written by lawyers representing large oil companies. We also know that this committee has done a lot of work on the issue of competition policy in the past, has made several recommendations and has watered down a lot of controversial ones. I'm wondering if you'll take those up.
On the subject of copyright, you are very proud that you have implemented some of the recommendations of this committee. We have 21 others out of the 22 that we'd like you to look at when you have a moment. I don't think having one of 22 is something to be very boastful of, but it's a good start, given that there has been consensus by this committee.
What is your recommendation, and how soon will you implement the recommendation dealing with copyright legislation to make sure those who are pirating and stealing intellectual property of our goods are prosecuted?
I'll go to Mr. Boshcoff for his one question. Then we'll have the minister respond, if that's okay with you.
With respect to the first part of your question regarding the deregulation of telecommunications in the major urban centres, that process is now being managed by the CRTC.
In the forbearance ruling, as a government, we set some objective and simple criteria for the CRTC to apply. And the CRTC will be applying those criteria when a traditional phone company, such as Bell or Telus, comes forward with an application to deregulate services in a given urban centre. The criteria are that there must be competition and that the quality of service has to be maintained.
The CRTC has three months to carry out it analysis—or possibly four; I will be providing additional clarification in that regard subsequently. Following that analysis, deregulation is automatic, if the criteria are met. So, I expect people living in major urban centres, such as Montreal, Toronto, Vancouver or Halifax, to benefit from deregulation—in other words, from better offers and better prices—and that deregulation will be truly effective.
I cannot tell you when all of Canada will be deregulated, but we do expect the impact of this new policy to be felt within months. Consumers will then benefit from better products and better prices, something which is healthy for the economy as a whole.
As regards the expert panel on competition that we intend to create, I want to thank you for the names that you have suggested. I have noted them, because we are now at the point where we need to find competent individuals to be part of that expert panel. We are looking for people who are independent. As I mentioned a little earlier, their mandate will, to some extent, reflect the model used for the expert panel on telecommunications, and it will be very transparent.
I expect that expert panel to be able to put questions directly to Canadians and hear their answers, hold public hearings and, finally, carry out its work. They will be supported by the experts they have selected. This is important work that we are asking of the panel and it will not be limited only to the Competition Act; it's important to state that. There may be other statutes, other policies or other government orders that inhibit competition here in Canada, and it will be the job of that expert panel to make that known to us.
With respect to copyright, I am currently working in close cooperation with . We are preparing legislation to ensure that Canada can meet its international obligation to protect against infringement of copyright. Indeed, I believe it was announced this morning that the will soon be tabling a bill regarding film piracy.
In some areas of the country, people now go to see movies, record them and make them available over the Internet or sell them. When we table a bill this week or next, we will be attempting to ensure that this kind of action becomes a criminal offence under the Criminal Code. We are very serious about wanting to combat forgery. In addition, there will likely be other measures brought forward through that bill on copyright which I am currently working on with Ms. Oda.
Thank you for that question, which gave me an opportunity to provide you with an update.
:
I'd like to ask one question and my colleague would like to ask one.
Mr. Minister, thank you for being here.
The question I'd like to ask you is about manufacturing. As you know, I come from Oshawa, and we had some great news today. J.D. Power and Associates again awarded the Oshawa plant number one and two for quality in North America. That was some really good news. Again, it was announced today that in mean family income in Canada, Oshawa was number two. So there's a lot of good things happening in Oshawa.
However, there are some challenges too. That's why I was so proud this past year that the committee got out and studied Canada's manufacturing sector. We put together a comprehensive but very relevant report on the challenges it faces, and I want to thank you very much for your kind remarks at the beginning of your speech.
At the press conference yesterday, something struck me, and it was praise for our government from CME's Perrin Beatty. I quote:
What's important today is that for many years the M-word wouldn't be uttered by politicians or bureaucrats. There was a sense that manufacturing was passé, but we have now brought manufacturing back to the agenda.
For many years, manufacturing was neglected, and that kind of leads us to where we are today.
I'd like to correct my colleague across the way. There was not one positive response, but we had 21 out of 22 recommendations...positive responses. Could you let us know what the government's response to a report means for workers in my riding of Oshawa?
Then there's another question from my colleague.
:
Thank you for your question.
On the first part of the question, on the 22 recommendations, I can assure you this government will follow 21 recommendations over 22. I think it's an important response from the government.
In the last budget we provided tax incentives to the manufacturing sector, such as the capital cost allowance. I said that previously.
We're investing in critical infrastructure. You asked us to invest in infrastructure because it's important and it's basic. If we don't have good infrastructure, goods cannot move across this country, as well as north to south or south to north. We're going to have an investment of $16 billion in critical infrastructure over a couple of years.
We also have a policy to improve and ensure that entrepreneurs will be able to have access to talented and skilled labour. We acknowledge that it's important.
We will be sure that the regulatory framework has an impact on entrepreneurs. If it takes time to fill out some forms and there are little details about regulation, it's not efficient. We want entrepreneurs to do what they do best, which is to create jobs and to be entrepreneurs, not to work for the federal government.
We're going to have a regulatory framework that is more competitive. We have a goal to cut the regulations in this country by 20%. I think it's something important. We want to have more efficient regulations.
We're also supporting technology, excellence, and innovation. I'm going to bridge the second question on innovation.
But before I do that, as you know, the paper burden for entrepreneurs is very important. The 20% cut is on the paper burden, not on regulation. I only want to be precise about that.
We will be supporting technology and excellence. How are we going to do that? We'll do it through the new science and technology strategy that we launched two weeks ago. I had the privilege to launch it with the Prime Minister and the finance minister.
We are investing $9.3 billion this year, and it's another important step for our government. In Budget 2007, as a government, we've said we're going to have new investment in science and technology of up to $1.3 billion over a couple of years. Science and technology is very important.
For your information, the most important thing in our strategy, the vision of our strategy, is very simple. Our vision is to have more innovation in this country.
What is innovation? Innovation is two things. First you must have a new idea, and, second, you must have an idea that is concrete and will solve a problem in the marketplace.
What can the government do to be sure that we have new ideas in this country? We must give the entrepreneurs all the tools they need to have, and we have the fiscal tool for that. We also want to be sure that when entrepreneurs bring new ideas into this market they are going to be able to keep the profits from these ideas in their pockets, without having to pay too much tax.
:
I will clarify my comments, as I may have been unclear earlier.
This is a $900 million program to be rolled out over a five-year period. It is for research and development in the Canadian aerospace, defence, security and space industries. These industry sectors are subject to ongoing competition from other companies across the globe that also benefit from government support.
In order to support these businesses as we have done in the past, we have set up a new program under which the government will be making refundable contributions to the aerospace industries. This is a more transparent program, because the refunds will be put up on the Internet twice a year. The former program had come under quite a lot of criticism because of its lack of transparency.
Under this new program, refunds of monies allocated to the aerospace and defence industries will be carried out over a shorter period—an average of 15 years, as opposed to 22 or 23 years. In addition, these refunds will be based on the profitability of the individual company, rather than on the success of the initial R&D funding.
We are proud of this program. The fact is a government rarely receives congratulations from the Canadian Taxpayers Federation.
[English]
The Canadian taxpayers association says it is a good program, it's transparent, and they're going to be able to follow this.
They are also sure that the investment this government is making for the industry will be profitable for all Canadians.
Minister, I find your behaviour contradictory. You do not apply the same philosophy to economic spinoffs associated with military procurement in the aerospace industry. Some $14 billion in contracts have been announced for the aerospace industry. I am referring to the C-17s, Chinooks and Lockheed Martin, not to mentioned the research and development aircraft that may be coming on stream.
Why have you taken such a firm stance with respect to the $900 million, when you are letting Boeing and Lockheed Martin decide how to invest the money they're receiving? I would remind you that we are talking about military procurement contracts in the amount of $14 billion, that are also being paid for with taxpayers' money. And yet, you have not applied the same philosophy. You will be distributing that $900 million all across Canada, whereas for these military procurement contracts, you are leaving it up to people in the industry to decide what they want to do with the money.
It seems to me that the $900 million you referred to is almost a consolation prize, compared to the economic spinoffs that are being lost in Canada, particularly in Quebec. Quebec should have received $8.4 billion, because 60 per cent of the industries are located there.
So, there is a double standard here. As a Quebecker, I have a lot of trouble with that, because Quebeckers are the ones who are losing out. At the same time, you are a Quebecker. You should understand what this means. You should be standing firm to defend Quebec, but you are not.
:
Thank you, Mr. Chairman.
Good afternoon, Minister. Having spent 35 years of my life trying to make a living in an industry that is very tightly regulated by the Canadian government and the CRTC, and having noted that, in terms of broadcasting, CRTC regulations have pulled us into a spiral of large company monopolies and service of increasingly lower quality, at the expense of radio and television artists and sponsors, I was particularly proud and happy to support your plan to deregulate local telephone service, as well as the CRTC directive that market forces be allowed to operate wherever possible. You don't need to convince me that this is a useful measure. I believe it was not only an essential move, but a courageous one.
Mr. Brison talked about how difficult it is to provide telephone service at lower cost in rural areas. There is no connection between the two issues, and constantly harping on the CRTC ruling of April 30, which was made in accordance with current legislation and in the absence of deregulation, is unreasonable, in my view.
Mr. Bernier, have you attempted to forecast when the major Canadian markets will start to benefit from deregulation? Our anglophone colleagues have a habit of saying “the proof of the cooking is in the pudding“, and I would therefore like to know when the results of deregulation will become clear.
:
Thank you for your question. I am very pleased to have received your support for deregulation of local telephone service. Canadian consumers are already benefiting from that deregulation. Why? Because we have done away with regulations relating to winback offers.
In a capitalist, free-enterprise system, businesses operating in all industry sectors must have the right to offer their products and promote those products. These regulations prevented some telephone industry players, when they lost a client, from making a counteroffer. They had to wait several months. Those regulations were contrary to the interests of consumers, because when someone decided to leave a company, that same company could not make him a better offer. As a result, the consumer ended up paying a little more.
Since our reforms were introduced last April, those regulations are no longer on the books. I can assure you that in the major urban centres, when a Canadian consumer decides to stop dealing with a former monopoly in order to give his business to another industry player, he is offered benefits that he would not have received otherwise. Ultimately, the consumer is free to stay with the former monopoly or deal with a competitor. There is competition in the urban centres, which has a direct impact on prices and on the product offer. When a company is able to make a counteroffer, that counteroffer is not necessarily based on price; it may have more to do with the quality of its various services.
So, there is an immediate impact on consumers. To my knowledge, several large companies have asked that local services be deregulated in the major urban centres. I can tell you with absolute certainty that at least one urban centre's market in Canada will be deregulated before the end of the year. In the coming months, we will gradually see that deregulation occurring in the major urban centres. Before the end of this year, we should be seeing the benefits of increased competition in the urban centres.
:
Members, let's find our chairs here and we'll get quickly back to the estimates.
For the second part of our estimates meeting today we have, first, from the Canadian Tourism Commission, Ms. Michele McKenzie, the president and chief executive officer. Welcome back, Ms. McKenzie.
Secondly, we have Ms. Karin Zabel, vice-president and chief financial officer.
From the Department of Industry, I believe Mr. Richard Dicerni is staying with us. Also, we have Mr. Guy Leclaire, the director general, automotive and transportation industries.
I believe we have five-minute opening statements for each, for the Department of Industry and for the CTC.
We will start with Ms. McKenzie, for five minutes.
:
Thank you, Mr. Chair, and thank you once again for inviting us to appear before you today.
The Canadian Tourism Commission is a crown corporation of the Government of Canada. We are in the business of marketing Canada as a tourism destination. The CTC does this in collaboration with industry and all levels of government.
Our ultimate goal is to create wealth for the Canadian economy by attracting foreign exchange from tourism sources--in other words, to grow tourism export revenues.
To this end, we operate in nine international countries where we get the highest return on Canada's investment, and we are succeeding. Together with the industry and provincial partners, whose partnership investments with CTC exceed CTC's investments, marketing messages transmitted abroad to come and explore Canada helped generate $17 billion in foreign exchange for Canada last year.
Tourism marketing provides an immediate return on investment. Our conversion studies show that every $1 we spend on marketing can earn Canada as much as $11 in international tourism spending. And Canadians benefit from their investment. Out of every tourist dollar spent by Canadians or international visitors in Canada, 30¢ goes directly to government. The federal government's share alone amounted to $9.9 billion last year.
As you may know, CTC's annual report for 2006 was tabled in Parliament earlier this month by the Honourable Maxime Bernier. Together with our partners we delivered some impressive marketing and sales results last year. With Canada's tourism brand as the base, and industry partnerships, cutting-edge research, and the world's most advanced e-marketing techniques, we are attempting to improve Canada's standings in the global tourism rankings. These advances are timely and sorely needed.
Tourism revenues may have amounted to $67.1 billion in 2006, up 7.1% over 2005, but not all is as positive as it seems. A closer look shows that three-quarters of this number comes from domestic tourism--Canadians themselves taking advantage of their robust economy. This proportion has grown from two-thirds to three-quarters in just five years.
International travellers, the tourism industry's most lucrative customers and the main source of foreign exchange for Canada, came in fewer numbers last year. This decline is almost entirely due to declines from the U.S. market, which accounts for 77% of Canada's overnight visitation and 55% of revenues.
While many other international markets are experiencing strong growth--especially China, Mexico, and South Korea--and are thus key priorities for CTC, we cannot take our eye off the ball in the U.S. So among the many issues that have plagued Canada from the U.S. market these past few years, it is heightened global competition that preoccupies us the most.
The 2006 numbers aren't in, but between 2002 and 2005, Canada dropped from seventh to twelfth in the rankings of world tourism arrivals. Hong Kong, Malaysia, and China, meanwhile, have each taken up residence in the rankings in the top ten in the past decade or so.
The forecast doesn't look much better for the world's traditional destinations. For the next 15 years it is expected that Asia, Africa, and the Middle East will continue to post strong gains at the expense of Europe and the Americas. By 2020, Europe and the Americas together will barely crest a billion international arrivals. Asia, Africa, and the Middle East together will easily hit 1.6 billion.
I can assure this committee that the CTC will take the budget it has and focus on those markets where Canada can get the highest return on investment, including, of course, the important U.S. market.
Thank you.
:
Thank you, Mr. Chairman.
Let me begin by thanking you for your invitation to speak to the Committee. I understand that the Committee is interested in examining the impact on Canadian automotive production of the Vehicle Efficiency Initiative, or VEI, introduced in Budget 2007.
The Vehicle Efficiency Initiative, which came into effect on March 20, 2007, has two distinct components: a performance-based program known as the ecoAUTO rebate, administered by Transport Canada, and an excise tax, known as the Green Levy, administered by the Canada Revenue Agency.
[English]
The first element, the ecoAUTO rebate program, offers an incentive of up to $2,000 to consumers who purchase a new fuel-efficient vehicle. Initially, new passenger cars with a combined fuel consumption rating of 6.5 litres per 100 kilometres or less and minivans, sport utility vehicles, and other light trucks with fuel consumption of 8.3 litres per 100 kilometres or less will be eligible for a rebate. Current models qualifying for the rebate include hybrid vehicles, conventional fuel-efficient vehicles, and the most efficient of the E85 flex-fuel vehicles.
The second element of the vehicle efficiency initiative is the green levy on fuel-inefficient vehicles. This levy will be payable by the manufacturer or importer when vehicles are delivered into the Canadian market. The levy will start at $1,000 for passenger vehicles with a fuel efficiency rating of 13 litres per 100 kilometres and increase in $1,000 increments for each full litre per 100-kilometre increase in fuel-efficiency ratings, to a maximum of $4,000. Trucks and commercial vehicles are exempt from this levy.
[Translation]
The automotive vehicle and parts manufacturing industry is Canada's largest manufacturing sector. In 2006, this sector represented 12 per cent of manufacturing GDP and employed 158,300 workers. The five major auto assemblers operated 12 different assembly plants, produced 28 different vehicle models, in many variations,—with different engines, transmissions, body styles and other options—and, together, assembled 2.5 million light vehicles.
[English]
Canada is the world's third-largest exporter of automotive products, following Japan and the U.S. About 83% of Canadian-built vehicles were exported in 2006, primarily to the U.S. The Canada–U.S. auto trade totals $130.5 billion, with a Canadian surplus of $17.5 billion in 2006.
Canada continues to maintain a 16% share of North American light-vehicle production. Analysts forecast that Canada's share of vehicles produced in North America will increase to more than 18% over the next few years as new product mandates are introduced.
The two measures of the vehicle efficiency initiative taken together apply to approximately 8% of the new vehicle sales in Canada. Of this 8% of sales, only a very small proportion are vehicles produced in Canada.
[Translation]
For the 2007 model year, there are more than 800 variants of vehicle models available for sale in Canada. While Canadian production data is available at the basic model level for each of these vehicles, Industry Canada does not compile the detailed breakout of this information on the basis of engine size, transmission type, E85 or hybrid capability, which would be necessary to conduct a detailed analysis.
In the absence of detailed information, it is, however, possible to estimate some of the data, and make a number of observations based on the structure and output of the Canadian industry.
[English]
As a starting point, it is important to recall that the vehicle efficiency initiative applies only to vehicles sold in Canada. For vehicles produced in Canada, the program applies only to those vehicle models that are both produced and sold in Canada. Canada exports approximately 83% of all vehicles produced here. This of course varies by model and ranges from a low of about 60% for some models to close to 99% for others. Of the 2.5 million vehicles produced by assembly plants in Canada in 2006, 2.1 million were exported and 17%, or 416,000 vehicles, were actually sold in Canada. These represent about 26% of the 1.6 million vehicles purchased by Canadians in 2006. Of these vehicles built and sold in Canada, there are three models eligible for rebates under the “eco” program. They're the Toyota Corolla 5-speed, built in Cambridge, and the GM E85 Impala and E85 Monte Carlo, both built in Oshawa.
In 2006, Toyota produced 16,000 Corolla 5-speeds and sold about 4,400 of these in Canada. GM produced approximately 210,000 Chevrolet Impalas and 15,000 E85 Monte Carlos and sold about 13,900 and 700, respectively, of these in Canada. Taken together, 19,000 vehicles or 0.76% of Canadian production would be eligible for the eco incentive.
Canadian-made vehicles subject to the green levy are mainly three Chrysler models of SRT8s, which are limited-production, high-performance models. About 1,000 of these were sold in Canada, representing 0.04% of total Canadian vehicle production. So, in total, there are about 20,000 units, or about 0.8% of total Canadian annual light-vehicle production, affected by the vehicle incentive program. So 19,000 are eligible for the rebates while 1,000 would be subject to the levy.
[Translation]
We will, of course, be watching Canadian sales data to see if changing consumer purchasing patterns are having an effect on production in Canada. At this point, with only one month of sales data since the program was announced in March, it is too early to draw any conclusions.
[English]
However, any analysis would need to separate out the various effects that would have come into play in determining the profile of sales for this or any other month. Several factors, including the rebate and the levy, would influence purchasing decisions, but also among them would be the extent to which producers and dealers are seen to pass along the benefits of the cost of the program to consumers, the incentives and financing options offered by competitors, and the impact of gas prices, which have risen over the past quarter. It will take some months before enough data are available to allow an assessment of the ecoAUTO rebate program on productions and sales in Canada.
Thank you.
Ms. McKenzie, you've provided a very insightful snapshot of the Canadian tourism industry. You had indicated that the Canadian Tourism Commission does extensive study and analysis of the Canadian tourism sector both domestically and abroad, our international product. One of the things that you highlighted was that there is a growing concern within Canada, within the Canadian tourism industry, that our international competitiveness may be put in jeopardy because of emerging markets. The Canadian competitiveness, our Advantage Canada, as it were, is rapidly being eroded. In fact, I understand the figures are that while domestic travel within the country itself is up significantly, about 10%, internationally we're down almost 2.5% over last year, and the prospects are not looking very good.
In fact, what you really indicated was that for every dollar we spend on marketing and promotion, and I'll use that envelope of “promotion” very broadly, we get a huge payback. In fact, your presentation was almost an infomercial about the negative impact of cancelling the GST visitor rebate program. That program seemed to me and to the tourism industry a very substantial incentive, a competitiveness factor for the Canadian industry to be able to attract tourists.
Now we understand that there was a flip-flop on that particular initiative. In the budget of 2006 the federal government did announce the complete reduction or elimination of that particular program. However, they did indicate in Budget 2007 that they would go back to the table, and they announced a program specifically for organized tour operators and conventions. The ones left out of this were the independent operators who were attracting international visitors. Specifically, Madam McKenzie, in my riding of Humber—St. Barbe—Baie Verte, Newfoundland and Labrador, we have a large number of commercial big-game outfitters and eco-tourism operators who can no longer avail themselves of this particular program and are really feeling the sting of this.
Has the Canadian Tourism Commission commissioned any studies or impact assessments that you can speak of today of the impact of that particular decision and the elimination of the GST rebate specifically for non-institutional tour operators and convention operators?
:
Thank you, Mr. Chairman.
[English]
Welcome to you all.
As you can see, I'm replacing Brian, but I'm not Brian. Brian had some questions, but he had to leave for a few minutes. I will raise some of the questions he's interested in.
Going to the issue of passports, there's what we know today, but starting in January it's going to be another issue. How many people from the United States who come and visit us just go across the border with their car? Don't you think there will be a big effect?
For example, Montreal is close, not even an hour away, to the border with the United States. If you look at New Brunswick, for example, there's the border with Maine, and they're going across day after day and they have no passport.
We're dealing with the ones taking flights right now, and it's a mess. We've got people now waiting three months to get a passport. It's not easy. We don't have the offices across the country that we need to deal with the passport issue. Some places are worse. In northern Ontario, for example, in Sault Ste. Marie, if they want a passport they have to go to Toronto if they need one in an emergency. Just imagine that. Don't you think it's going to get worse?