Q-1193 , 45th Parliament, 1st session May 26, 2025, to present

With regard to the government's "Canada Strong" or "Build Canada Strong" campaign: (a) what is the total amount spent on the campaign to date, including the development, production, and distribution of advertising associated with the campaign, in total and broken down by type of expense; (b) what are the details of all contracts signed in relation to the campaign, including, for each, the (i) date, (ii) vendor, (iii) value, (iv) description of the goods or services, (v) duration, (vi) manner in which the contract was awarded (sole-sourced or competitive bid); (c) what is the breakdown of advertising expenditures by type of media and by outlet; (d) what are the details of all instances of public opinion research commissioned to support or evaluate the campaign, including, for each, (i) the cost, (ii) the vendor, (iii) a summary of the research conducted, (iv) the findings, (v) whether the results have been made public; (e) what is the total amount budgeted for this campaign for fiscal years 2025-26 and 2026-27; (f) what metrics or performance indicators is the government using to assess the effectiveness of the campaign, and what results have been measured to date; and (g) has a portion of the expenditures to date for the advertising campaign been spent on foreign media outlets, and, if so, what is the amount being spent on foreign outlets, in total and broken down by outlet?