With regard to the advertising campaigns of the Crown corporation VIA HFR - VIA TGF Inc., commonly known as Alto, to promote its high-speed rail project along the Quebec City–Windsor corridor, as well as the consultations associated with the implementation of this project: (a) from 2022 to April 15, 2026, what was the amount spent by Alto, including on social media, broken down by (i) campaign, (ii) date of dissemination, (iii) province, (iv) medium, (v) any other form of geographic segmentation; and (b) over the same period, what proportion of the total amount spent went toward promoting the rail project itself and toward informing the public about the consultation process in their region, broken down by (i) campaign, (ii) date of dissemination, (iii) province, (iv) medium, (v) any other form of geographic segmentation?
Q-1080 , 45th Parliament, 1st session May 26, 2025, to present
Question details
Asked by
Jean-Denis Garon
(Mirabel)
Date asked
April 20, 2026
Answered
June 5, 2026
Response from
Department of Transport
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