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View Steven Guilbeault Profile
Lib. (QC)
As I was saying, the government's purchase of advertising represents about 1% of that advertising envelope. Recently, I met with representatives of the press who had built their business model on the fact that they expected Google and Facebook to take about 60% of the advertising revenue and that they would be left with about 40%.
In fact, Google and Facebook have captured about 90% of advertising revenue. So you're talking about $50 million, but it's $650 million that we're investing in media. You're saying they don't want help. However, the very many media representatives I have met with do not say that at all, Mr. Blaney.
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