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Results: 61 - 75 of 115
View Steven Guilbeault Profile
Lib. (QC)
I've said it before, but I'll say it again: as far as media assistance is concerned, we're talking about more than $650 million. You're talking about $50 million, but I'm talking about $650 million.
View Steven Guilbeault Profile
Lib. (QC)
That's why I'm wearing a pink shirt today.
View Steven Guilbeault Profile
Lib. (QC)
First, for these media, the government's share of advertising revenue is about 1%. I met with media representatives—
View Steven Guilbeault Profile
Lib. (QC)
Let me answer your question. If I can't answer, it's a useless exercise.
View Steven Guilbeault Profile
Lib. (QC)
Excuse me, Mr. Chair. May I answer Mr. Blaney's question?
View Steven Guilbeault Profile
Lib. (QC)
As I was saying, the government's purchase of advertising represents about 1% of that advertising envelope. Recently, I met with representatives of the press who had built their business model on the fact that they expected Google and Facebook to take about 60% of the advertising revenue and that they would be left with about 40%.
In fact, Google and Facebook have captured about 90% of advertising revenue. So you're talking about $50 million, but it's $650 million that we're investing in media. You're saying they don't want help. However, the very many media representatives I have met with do not say that at all, Mr. Blaney.
View Steven Guilbeault Profile
Lib. (QC)
Thank you for the question, Mrs. Bessette.
First, the work we do in this area is in collaboration with the Canadian Olympic Committee and the many sports federations. That means several things. It certainly means setting up a program that allows our high-calibre athletes to excel on the international stage. Over the past few years, we have seen that, compared to not so long ago, Canada's podium results have been very encouraging. However, it means something else as well. There is a move—and I mentioned this earlier in my remarks—to try to make these events more and more environmentally responsible.
I recently met with representatives of the Canadian Olympic Committee in Montreal to talk about their efforts in this regard and to see how we in government can support them. I think the idea is not to do the work for them, but to support them and sustain them in the efforts they are making and will want to make in the coming years.
View Steven Guilbeault Profile
Lib. (QC)
As you say, education is a provincial jurisdiction. However, that does not prevent us from having conversations with our counterparts in the provinces and territories on these issues.
I recently met with Quebec's Minister of Education, who is also a former Olympic athlete, to discuss how we can encourage greater youth participation in sports.
In recent years, particularly through the infrastructure program, we have made significant investments in community sports infrastructure, for example, which does not therefore necessarily depend on schools.
I was pleased to go cycling at the velodrome in the beautiful riding of our colleague, Mr. van Koeverden. As a recreational cyclist, it was my first experience in a velodrome. This is the kind of investment we can make in partnership with the provinces and municipalities to ensure that young people have access to facilities where they can participate in sports.
View Steven Guilbeault Profile
Lib. (QC)
That is a very good question.
The subject concerns me as a minister, but also as a father. My 16-year-old son, who plays hockey, suffered a fairly severe concussion before the holidays. We followed a protocol for his return to the ice. My wish as minister, and Minister Hajdu's wish as well, is that, as soon as possible, we have in place the best protocols available in all sports federations so that every athlete who suffers a concussion will follow all the protocols before returning to their sport and will be truly ready to return to sport.
I am aware of the excellent work being done by the Institut national du sport du Québec, in Montreal, particularly when it comes to concussions. Our goal is to ensure that what happens there becomes a national standard.
View Steven Guilbeault Profile
Lib. (QC)
I said they disagreed with Mr. Blaney, who said we didn't need to help them and that we just had to remove the section 19 he was talking about.
View Steven Guilbeault Profile
Lib. (QC)
View Steven Guilbeault Profile
Lib. (QC)
That's a good question, Mr. Champoux, and I will be very honest with you. The government is facing a challenge when it comes to buying advertising. Obviously, we buy that advertising to reach an audience. The public is on the Internet more and more. As I was saying earlier to Mr. Blaney, we buy $50 million in such ads.
Would the media prefer that we invest $50 million in advertising and drop the $650 million we put into the program we created?
View Steven Guilbeault Profile
Lib. (QC)
You must understand that it's a challenge for the government to reach people where they are. That is part of the challenge for government as it navigates through the murky waters of growing digital realities.
View Steven Guilbeault Profile
Lib. (QC)
That is going to change, obviously. We have committed to making them pay the GST. You have probably read, as I have, the statements by the Prime Minister, who said that the next budget would be a good time to do that.
As part of reforming the Canadian Radio-television and Telecommunications Commission, or CRTC, we made a very firm commitment to ensure that these giants contribute to Quebec and Canadian cultural content, and to what our friends on the review panel headed by Ms. Yale called discoverability, that is, the showcasing of that cultural content. So things are going to change.
Results: 61 - 75 of 115 | Page: 5 of 8

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