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View Alexandre Boulerice Profile
NDP (QC)
There's one minute left, senator.
You mentioned one very important aspect, which is the discoverability of francophone content on the major platforms of the web giants. During this pandemic, we've been able to see just how central they are to our lives.
According to you, are the measures provided for in bill C-10 adequate for the time being?
Serge Joyal
View Serge Joyal Profile
Hon. Serge Joyal
2021-02-25 17:21
No. They clearly are not.
Canada needs to take an initiative in concert with the government of Quebec, as it did in 2005 when it negotiated the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions. Canada, together with Quebec and the other member countries of the francophonie and the European Union, must negotiate a new treaty to enhance the discoverability of French works on the platforms.
Canada did it in 2005. Why would it not? Why would bill C-10 not make it a government obligation? I read the bill and I'm still waiting for "a bigger splash".
Serge Joyal
View Serge Joyal Profile
Hon. Serge Joyal
2021-02-25 17:26
Thank you, Mr. Blaney.
Any approach to strengthen the use of French must be comprehensive. There is an English term, which has been translated into French, which also describes it. That term is "holistic," which means roughly that it addresses all aspects of life. This applies as much to the quality of oral French as it does to the protection of historical heritage, training in future-oriented fields, whatever they may be, and even the use of what I mentioned earlier, which was how the new tools were in fact insidious instruments for latent anglicization.
We simply need to look at the new generations and what they have access to. Previously, we had access to one satellite and 50 television stations. These days, every aspect of our everyday life is covered and influenced by the device we all carry with us. The new generations will in the coming years have nothing but their phones. We need to give this a great deal of thought.
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