Historically trade agreements have often been focused on the larger firms and their needs, and I think in the last maybe five to 10 years we've been moving a little bit more to understanding that sometimes smaller businesses have very different needs.
They are even less trade experts than I think larger businesses are, when it comes to these particular issues. For smaller companies, you really have to think a little bit more about how to put things into plain language and how to make sure that they have information that is clear and concise. They don't mind if there are rules and duties that have to be paid. They just want to know the pathway to get to where they're going to go.
Frankly, it's rare that I've met a small business that has engaged in trade that has not faced penalties or fines of some kind, because it's such a complicated process. Anything that helps simplify that process for them—from trade facilitation to the customs processes, to the regulations and rules they have to follow, to the duties and taxes they have to pay—is going to help improve the number of small firms getting engaged. The last thing you want to do is make it more difficult for them. You want to make it as easy as possible.
Moving trade agreements to recognize that and to communicate that more clearly, and having governments work together to get that information across, is going to be essential to make sure we get small firms engaged in trade. That's when we are going to have a lot more growth happen, when we get those smaller firms into those trade agreements.