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View Patty Hajdu Profile
Lib. (ON)
Thank you very much for the question. I think it's a very timely one.
Of course, the announcement today is very timely as well because we know that other forms of advertising—print, TV and radio in particular—can be very expensive. The $50 million that's part of the $1 billion will be utilized in a way so that we can actually reach audiences that are not reachable by social media.
I will caution you about making an assumption that older people are not using social media, because many older people are on Facebook. Nonetheless, we know that there are others who don't and it's important that we have an approach to sharing information in a way that will be accessible to all Canadians.
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