Interventions in Committee
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Vanessa Herrick
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Vanessa Herrick
2019-04-30 9:23
I think it requires a certain level of creativity. I was at a conference recently and I saw a really interesting presentation from a local CLSC in Quebec, and it was having difficulty with this. How do you reach these communities? How do you reach people who aren't online or who can't afford the Internet?
What they did—which I thought was really brilliant—was that they sent out messages with the Meals on Wheels people, and they had little notes saying, “Would you like us to call you with these services?”
This way it's not put on the senior to phone them. It's not onerous for them to find these people and find the information. Many of them are already benefiting from Meals on Wheels. These are people whom they know and are comfortable with. All they have to do is tick off a box, give it back to the person bringing them the meal, who is responsible for bringing it back to the CLSC, which follows up and says, “Okay, you expressed interest in these different services; what can we do for you?”
They had a really high level of success. It just takes some creativity and not always relying on the same ways we've done things.
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