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View Rob Merrifield Profile
CPC (AB)
View Rob Merrifield Profile
2012-10-17 14:11 [p.11090]
Mr. Speaker, I am proud today to rise and congratulate the Rocky Mountaineer Train Company for its nomination in the “social media initiative of the year” category at the Canadian Tourism Awards.
In Canada, tourism is a $78.8 billion industry that generates $15 billion in exports every year and employs over 600,000 hard-working Canadians. Tourism remains a viable source of economic stability throughout the country and it accounts for more of our GDP than agriculture, forestry, hunting and fishing combined.
In 2011, Rocky Mountaineer used a new social media strategy touching on every aspect of the customer experience. Highlighting Jasper National Park especially, it showered much of its attention on Canada's natural splendour. Jasper is the jewel of the Rockies and I invite all members of the House to come and see for themselves.
I congratulate Rocky Mountaineer and wish it all the very best at the awards in November.
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