:
I call the meeting to order.
Welcome to meeting number 42 of the Standing Committee on International Trade.
Pursuant to Standing Order 108(2) and the motion adopted by the committee on Thursday, September 18, 2025, the committee is resuming its study of Canada and the forthcoming CUSMA review.
Before I start with the witnesses, I have two motions. One is by Mr. Chambers, and one is by Ms. Acan. I believe there has been discussion amongst the members on both of these motions.
In particular, on Mr. Chambers' motion—you're all aware of it—are there any suggested amendments or anything?
Mr. Naqvi, go ahead, please.
:
Yes, the amendment is just so it is in keeping with the proper language that we normally have with these motions.
(Motion as amended agreed to)
The Chair: On Ms. Acan's motion, is there any comment?
I realize that you haven't had a week to look at these. We've all received them.
Given Madame Lapointe's concern, I'm going to hold this until 12 o'clock. At 12 o'clock, when we finish with this panel of witnesses, who already have been waiting a long time, I will ask if everybody is in agreement, and we will adopt it at that time.
:
We make sure that we keep everybody happy here.
We have with us today friends who have been here before: Mr. Kingston, president and chief executive officer, Canadian Vehicle Manufacturers' Association; and Cathy Jo Noble, vice-president, National Cattle Feeders' Association.
Welcome to you both. I apologize for the tardiness, but it's that time of the year.
You know the rules for interpretation, so I'm going to go right to Mr. Kingston.
I invite you to speak to us for up to five minutes, please.
Madam Chair and committee members, thank you for the invitation to be here today as part of your study of the CUSMA review.
The Canadian Vehicle Manufacturers’ Association, CVMA, is the association that represents Canada’s leading manufacturers of light and heavy-duty motor vehicles. Our membership includes Ford, General Motors and Stellantis.
CVMA members have been operating in Canada for over 100 years. In fact, we just celebrated our 100-year anniversary in 2026. They are responsible for most of the auto production in this country, having built over 100 million vehicles since 1945. Today, they are the largest employers, investors and innovators in the auto manufacturing sector.
With over 90% of Canadian production destined for the U.S., U.S. market access and North American integration are the foundation of the auto industry. Diversification is not an option for automotive, as markets in Europe and Asia are better served by assembly plants in those regions. Canada’s market alone is too small to justify large-scale manufacturing.
Simply put, there is no Canadian auto industry without the U.S. The future of the industry, and the hundreds of thousands of jobs that it supports, requires securing our trade relationship.
U.S. section 232 tariffs on the automotive industry and Canada’s retaliatory measures are doing enormous damage to the integrated North American auto supply chain. The total tariff bill is projected to reach $188 billion U.S. on auto manufacturers by the end of next year. As it stands today, it is more cost-effective to build a vehicle in Japan or Germany and export it to the U.S. than it is to build a vehicle in North America for the U.S. market.
Given our integration with the United States, the situation facing Canada is particularly acute. Tariffs levied on Canadian vehicles reached $5 billion in 2025. This is eroding the competitiveness of our domestic production and making it an increasingly difficult environment for investment.
As we prepare for the CUSMA review, we're recommending the following actions, which we think will position Canada for success.
Number one is to eliminate the Canada-China strategic partnership. This agreement negotiated with China allows 49,000 EVs into Canada. That's 30% of the number of EVs sold last year. That is not an insignificant amount. That undermines our sector right now. It puts the North American auto supply chain at risk. China does not adhere to the rules-based trade and investment principles that have been really fundamental to the success of the auto industry and the Canadian economy more broadly.
Importantly, there are no guardrails in this agreement to ensure a level playing field for manufacturers that have invested in Canada or to protect Canadians from cyber risks. In addition to having a surtax on Chinese EVs, we've been urging the federal government to proceed with the proposed ban on certain Chinese-connected vehicle software that's aligned to the U.S. This will protect Canadian drivers from foreign actors manipulating these technologies to access sensitive or personal information. It will also position us for success in our discussions with the Americans.
Number two is to reduce regulatory complexity. In the face of trade disruptions and U.S. tariffs, we have to do everything possible right now to strengthen the conditions for automotive investment by focusing on what we can control. This means getting rid of, reducing, the regulatory burden facing companies by lowering the cost of investing in plants, machinery, and R and D here in Canada.
I have a couple of examples for you.
The federal EV sales mandate does remain in place to this day, four months after it was announced that it would be repealed. We've been recommending that it be repealed immediately, because it puts costs on manufacturers.
While urgency is required in removing the EV mandate, the opposite holds true for developing Canada’s sovereign GHG regulations—also known as tailpipe regulations. The federal government is currently rushing forward with the development of Canada-unique regulations. We are totally integrated with the U.S. Taking a Canada-unique approach here can be extremely risky for our automotive industry. We're asking the government to take the time and do this properly.
I will close on a note of optimism. I believe there is a deal to be had. We have to get to the table. The Americans are focused on deficits. If that is the lens that they're using, Canada's the only country in the world that is well positioned in that discussion. The Americans have run an average $2.7 billion U.S. auto trade surplus with Canada since the USMCA was put into force. We're the only country in the world the Americans run a surplus with.
There is a deal to be had here. We are not part of the problem. In fact, we are part of the solution for the Americans. We have to get to the table. We can get a deal done, but this has to happen immediately.
Thank you.
Thank you for inviting the National Cattle Feeders' Association to appear before your committee today. Thank you as well for the number of agriculture witnesses you've already called before you, because CUSMA is a priority for our sector.
NCFA is the voice of cattle feeders—beef farmers who bring calves onto their feedlots and modify their diets from grass to a high-energy feed to propel weight gain and create the high-quality marbled beef products that we enjoy in Canada and around the world. Feedlots can vary in size, but they're still family operations that often involve multiple family members and generations. They are the fabric of rural Canada and the linchpin in the Canadian beef sector.
Our industry is export-dependent. Each year Canada exports approximately 50% of our live cattle and beef. Of that, 75% goes to the U.S. and 5% goes to Mexico. The Canada and U.S. beef industries are deeply integrated markets, with a live animal crossing the border often more than once—for example, born in the U.S., brought up to a Canadian feedlot to be fed, and then sent back down to the U.S. to be processed. That integration also includes imports and veterinary drugs. The integration of the market has been greatly facilitated by CUSMA and the trade agreements that preceded it.
We support market diversification for beef, but my members are operating with live animals, animals that have limits to the lengths they can be transported, thus amplifying the Canada-U.S. integrated market. Despite our frustrations with our relationship with the U.S. at this time, our most important trading partner is the U.S., and a highly functioning and unobstructed border is an absolute must for the success of the Canadian beef industry.
We acknowledge the work of the government on the CUSMA renewal, and the sector has also been doing its homework. We have been in close communication with our own government, and last week the NCFA signed a letter, along with 160 other associations from Mexico, the U.S. and Canada, to and his U.S. and Mexico counterparts, calling for the renewal of CUSMA. In addition, last week I spent the week in Washington with the Canadian Agri-Food Trade Alliance, meeting with U.S. decision-makers, delivering our message and garnering insight on where their mindset is. We delivered a message on the economic benefit of CUSMA for the agriculture sector on both sides, but also on the benefit for consumers and food affordability on both sides, as well as food security and availability throughout the year.
I will close my comments by noting that securing a positive CUSMA renewal is complicated when parallel deals with other regions are being made. In particular, Mercosur is a deal that will send a wrong message to the U.S. and the CUSMA process, because when prices become depressed in Canada, it impacts the entire North American market.
Thank you.
:
First and foremost, we have to get to the table. The U.S.'s desire, of course, is to negotiate bilaterally, and there's only so much control we have over that, but the sooner we open up those bilateral discussions, the better positioned we will be.
Second, we need to make sure that, as part of these discussions, the removal of section 232s is front and centre. Any agreement that doesn't result in tariff relief for these key sectors will not be very valuable. It provides some certainty for investment, but if we don't get the tariff costs removed, we'll be in a very difficult situation.
Third—and I know that tabled this last week—make sure that this agreement is renewed for a longer period of time. We can't end up in a scenario where we're going through this every year for the next 10 years. That will be very damaging to the investment climate. A long-term renewal—16 years, if we can negotiate that—would be very welcome.
:
I don't think there's any light between what you are suggesting and what and the Canadian government are attempting to do. It's precisely that. It's to engage in a meaningful conversation.
Of course, the section 232 tariffs are of integral importance in terms of the impact on Canadian industry, especially on those targeted sectors, like autos. Seeking the predictability and certainty that we need.... I appreciate your thoughts on that.
Ms. Noble, I want to hear, from your sector's perspective, what your thoughts are. What is your advice to the Canadian government as we are engaging in the process towards a review of CUSMA and hopefully a renewal on a longer term?
:
I echo what Brian said. In the lifespan of cattle, you need some predictability about where that end market is and what that looks like. Something that is not just a year-by-year renewal is going to be important.
So far, food, specifically beef, has not been impacted by the tariffs that are in place—I think for two days it was—and that has been beneficial not only for us but also for consumers, because that integrated market also provides the lowest-cost product to the consumer.
Our message is fairly simple. We would like CUSMA renewed in a timely manner and in its current state. There are always going to be regulatory challenges that we can work through, as we proceed, to get more regulatory alignment at the border and so forth. Really, for us, it's about bringing it forward in its current state.
:
Thank you, Madam Chair.
Good morning to all my colleagues. I'm sorry I have to join you virtually today because of family obligations.
I'd like to thank both witnesses for being here. Once again, their testimony has been very interesting and informative.
My first questions are for you, Mr. Kingston. I'm happy to see you again. We had the opportunity to speak a few weeks ago at the Standing Committee on Industry and Technology.
In your remarks, you said that Canada buys more American vehicles than the United States buys Canadian-made vehicles. Is that correct?
:
Sure. Certainly, when we speak to our U.S. counterparts, we understand that they are watching what we're doing in markets—whether that is with China or Mercosur.
Mercosur does not have the same standards with regard to labour, animal care and phytosanitary regulations. When you don't have the same standards, you can produce beef more cheaply. You're going to bring in a low-quality, low-cost beef, and that displaces the Canadian market. However, because we're so integrated, that displaces the U.S. market as well. If you're depressing beef and cattle prices in Canada, then we're going to sell it for less in the U.S. market, and then they're not getting the same benefit as well.
Also, when it comes to disease, Mexico, the U.S. and Canada are very integrated. We're seeing that now with the current challenges with screw worm. When you're bringing in product from a country that doesn't have the same standards for disease or the same reporting standards, that's going to be watched by the U.S. It's just a black mark that's not going to help the CUSMA negotiations.
:
That is number one. U.S. access is the main reason we are competitive.
We have advantages in other areas, though. We talk about the Canadian labour force being highly educated, highly skilled and highly punctual. There are many benefits to having a Canada-based manufacturing facility. Compare that to Mexico. They have a labour-cost advantage, but it's not the same workforce quality we have here in Canada.
The one other area of advantage—which we haven't realized, but I believe there's potential for it if EV adoption finally increases—is that we happen to have all the critical minerals necessary for batteries. Right now, the world is totally dependent on China. That can't continue. Companies and countries are trying to reduce dependence on China, and Canada is where a lot of that activity should be taking place.
:
Thank you, Madam Chair.
Mr. Kingston, you pointed out that electric vehicles contain many aluminum components. Because of tariffs, Quebec's aluminum exports are currently heading to Europe rather than to the United States. If I'm not mistaken, most of the United States' aluminum imports currently come from the Middle East, and several barges are reportedly being held up in the Strait of Hormuz, which could ultimately lead to an aluminum shortage in the United States.
Have you heard anything about this?
Are problems with manufacturing aluminum parts for automotive components currently having an impact on the United States?
Could there be a shortage in a few months if the conflict in Iran isn't resolved and the Strait of Hormuz remains closed, or is this not an issue for you at the moment?
:
Thank you very much, Madam Chair.
Mr. Kingston, thanks for joining us today.
The Alliance for Automotive Innovation is the leading trade association representing vehicle manufacturers in the United States, including Ford, General Motors and Stellantis, and those three companies are your clients too.
How closely is your organization coordinating with AAI heading into the CUSMA review, and where do the Canadian and American industries' interests converge?
This is my last question.
At a CUSMA round table held in my riding, Ford raised its nickel processing investment in Indonesia, where the Indonesian government conditioned access to its resources on processing remaining in the country. Canada has world-class nickel reserves and an abundance of resources, including cobalt and lithium, but has not applied the same type of approach to the industrial policy lever.
Do you think Canada could pursue a similar approach, and what would that unlock for automotive investments here at home?
We have three witnesses with us today to continue the study of Canada's trade with Japan.
From the Business Council of Canada, we have Trevor Kennedy, vice-president, Asia-Pacific, by video conference.
We're glad you were able to make it to the committee this time, Mr. Kennedy.
From the Canadian Canola Growers Association, we have Rick White, president and chief executive officer.
From the Pacific Manufacturing Association of Canada, we welcome Brendan Sweeney, president and chief executive officer, also by video conference.
I need to remind witnesses that committee members may ask questions in either French or English. If you need interpretation, please take a moment to familiarize yourself with the earpiece and select the listening channel in order to take full advantage of your allotted time.
I have suggested to the committee that we will go until 1:15 p.m., given the interruption of the votes. If that's all right with everybody, we will proceed.
Mr. Kennedy, I give you the floor for up to five minutes, please.
While it would have been an honour to speak to the committee in person today, it's also fitting to participate from the Business Council of Canada's first regional office for the Asia-Pacific region, based in Tokyo. Canada and Japan share a long and prosperous economic relationship, with significant two-way trade volumes and with Japan serving as one of the largest investors in Canada. While the economic relationship has been strong for decades, in recent years Canada and Japan have become strategic partners, and with this change we have seen several new areas of opportunity emerge for the business community.
Japan is a major market for Canadian wood and lumber, canola, fertilizers, minerals, pork, seafood and other products. These continue to be lucrative for Canadian exporters, but there are new opportunities to grow as well. Following decades of stable energy demand, under the 2025 strategic energy plan the Japanese government revised demand forecasts upward due to growing needs from data centres and due to re-industrialization.
Japan is prioritizing diverse and stable suppliers, and Canada is well positioned to benefit. Canada has already demonstrated it can be a major exporter in the form of liquefied petroleum gas, or LPG. AltaGas is now responsible for 25% of Japan's total LPG imports. Following the completion of LNG Canada last year, Canada started exporting gas to Japan, one of the largest buyers in the world, and Japan is also rapidly reintroducing nuclear power to its mix. The resumption of activity in this sector could provide Canada with opportunities for uranium exports, engineering and the adoption of new technologies.
Service providers are an important part of the relationship as well. There were over 688,000 arrivals from Canada last year, a significant flow of travellers enabled by the growing number of flight options provided by Air Canada and WestJet. Other leading service providers with a large presence in the market include Manulife and OpenText, and many large Canadian banks have a presence or are expanding in Tokyo.
While this meeting is focused on trade, it's important to acknowledge the significant role that investment plays in the relationship. Japan is a leading investor in Canada, with a long history of creating well-paying jobs in the manufacturing, energy and mining and technology sectors. This should continue as corporate Japan prioritizes overseas investment and strengthening regional supply chains.
At the same time, Japan has become a more attractive and lucrative destination for Canadian institutional investors. There's been a noticeable uptick in activity on the ground among pension funds and other investors.
The clear priority for the Japanese government and the business community is economic security. In recent years, Japan has become vulnerable to supply chain shocks caused by natural disasters, pandemics and geopolitics. Japan sees Canada as a potential solution to many of its problems. However, in repeated cases, while there was an interest, the risk and uncertainty presented by Canada have forced Japan to look to other global opportunities.
For instance, following Russia's illegal invasion of Ukraine in 2022, Japan asked Canada to help reduce its reliance on Russian oil and gas, and it's true that since that time, Canada has completed the Trans Mountain pipeline expansion and LNG Canada, but these projects were already under construction, and no meaningful measures were taken at the time to expedite developments that would have led to additional exports.
Moving to the present, disruptions caused by the conflict in the Middle East could be an even greater challenge for Japan. It's determined to solve this problem and has so far focused efforts on working more closely with the United States, Brazil and Mexico, among others. Canada should be part of the solution as well. Similarly, Japan hopes to develop a secure supply chain for critical minerals, with Canada being an ideal partner if we can move at the pace that's needed.
Japan's working to diversify its defence partnerships and reduce its reliance on a handful of equipment providers. It's also increasing its defence spending and opening this sector to export and partnership. Japan could be a partner for Canada as it works to strengthen its defence industrial base, and Canada has solutions it could provide to enhance Japanese security, including in cybersecurity.
It may seem unusual to discuss CUSMA in a session focused on trade with Japan. However, Japanese businesses with a presence in Canada are present in part because of its proximity and connectivity to the North American economy. As Japan's Ambassador Yamanouchi recently explained to Canadians, uncertainty around the future of our agreement is a growing concern for Japanese businesses. It's critical that Canada secures this framework and that it continues to provide Canada with competitive access to the United States and Mexico.
While there's room for improvement, it's clear that our relationship has never been stronger, and this extends to the business community as well. After decades of collaboration, the Business Council of Canada and Keidanren, Japan's leading business association, formed a strategic partnership late last year. We look forward to building on this partnership later this month during the upcoming team Canada trade mission.
Thank you for this opportunity. I look forward to answering your questions.
:
Thank you very much for the invitation to appear before this committee.
My name is Rick White, and I'm the president and CEO of the Canadian Canola Growers Association, based in Winnipeg. CCGA is a national association for Canada's 40,000 canola farmers, representing them on issues, policies and programs that impact their farms' success.
Developed in Canada, canola is a staple of Canadian agriculture and our commitment to science and innovation. Canola is a strong economic contributor to family farms and to our rural communities. In 2025, canola continued to be the number one source of crop revenue for farmers, earning $12.1 billion and accounting for 24% of the total crop receipts.
Canadian canola exports were valued at $12.6 billion in 2025, with over 80% of the crop being exported as seed, oil and meal. Annually, the canola sector contributes $43.7 billion to the Canadian economy through direct, indirect and induced economic activity, and it provides for 200,000 jobs in Canada.
Japan is consistently a top-five importer of canola seed and a market that was valued at $1.3 billion in 2025—an increase from $720 million in 2024. While it is primarily a seed market, small volumes of canola oil also go to Japan. Canadian canola products trade tariff-free with Japan through the Comprehensive and Progressive Trans-Pacific Partnership, or CPTPP, representing 10% of canola export value in 2025.
I've had the privilege of witnessing, first-hand, the tremendous value of the 50-year partnership with the Japanese canola processing industry that Canadian farmers, seed exporters and our respective governments have created. Since 1976, Canada and Japan have come together twice annually for what we call the Canada-Japan canola consultations and preconsultations to share information on the canola crop, supply and demand, canola quality, sustainability, transportation and other topics. Areas of concern can be tabled and discussed on both sides, so issues can find resolution instead of creating tension. This dynamic of open communication is a special one and unique among canola trading partners, making it our longest-running ongoing bilateral canola trading relationship.
To underscore just how important the Japan market is to our farmers, I also serve as the Canadian co-chair to the Japan-Canada Chambers Council, or JCCC. It's a business forum that strengthens trade and economic ties between Canada and Japan. In this role, I help to advance discussions on trade, supply chains and food security while representing the interests of Canadian agriculture.
Our farmers' ability to continue to increase yield over this long history has made it possible to expand our markets for the crop while continuing to supply Japan with its needs. In this current market dynamic, where trading relationships and free trade agreements can be swiftly put in jeopardy, it's very apparent to me that Canadian farmers see the value in the relationship that's been built and in the importance of consistent, reliable trading partners.
The Japan market is a relatively stable and consistent market for Canadian canola, and it's one that farmers do not take for granted. Canadian canola has experienced unprecedented trade disruptions in the past two years. The importance of a strong trade agreement through the CPTPP and an annual dialogue with Japan have helped to shape the strong trading relationship we see with them today.
I'd like to thank this committee for taking the time to discuss and hear about this important trading relationship. We look forward to a prosperous trading future for canola between Japan and Canada.
Thank you.
:
Good afternoon. Thank you for inviting me to contribute to this important meeting on Canada-Japan trade.
My name is Brendan Sweeney, and I'm the president and CEO of the Pacific Manufacturing Association of Canada, or PMAC. PMAC's members include Honda and Toyota, two Japan-based companies that have assembled vehicles in Canada for four decades.
Honda and Toyota have made significant investments in Canada over those four decades and, as a result, make significant contributions to Canada's economy and its manufacturing sector. In 2025, Honda and Toyota assembled 77% of all vehicles made in Canada across five manufacturing facilities. They employed 60% of all active vehicle assembly plant workers. Neither company has laid off assembly plant employees in more than four decades.
PMAC members operate alongside a Canadian network of more than 40 tier one automotive parts manufacturers owned by Japan-based companies. These suppliers employ more than 20,000 people in Canada, or about 30% of Canada's active automotive parts manufacturing workforce.
A large majority of the vehicles made by PMAC members are exported to the United States. That number ranges from 75% to 85%, depending on the vehicle model. Virtually all of the remainder are sold in Canada. At the moment, there are no realistically viable export markets outside the United States for the vehicles made at PMAC members' Canadian assembly plants.
When it comes to the matter of exporting vehicles made in Canada by PMAC members, eliminating section 232 tariffs and the renewal of CUSMA, with reasonable regional value content requirements, are and should be the federal government's first priority. The vehicles that PMAC members make in Canada are composed primarily of parts and components manufactured in Canada and in the United States and, to a lesser degree, in Mexico. These vehicles are CUSMA-compliant, which means that 75% of their content originates in North America.
The vehicles manufactured by PMAC members in Canada also include certain components sourced from Japan. These are primarily electrical and electronic components that are not manufactured in North America. The ability to source those components from Japan reliably and efficiently is facilitated by the CPTPP. The total value of those components sourced from Japan—again, these are components that are not readily available in North America—is considerably less when compared to the total value of components sourced from Canada or the United States, but they're important. We can't get these parts in North America at the moment.
Free trade agreements such as CUSMA and the CPTPP support the competitiveness of PMAC members in Canada. This has led to a situation in which PMAC members assemble nearly three times as many vehicles in Canada as they sell in Canada. That is a substantial three-to-one production-to-sales ratio that has not been matched at any other time, even during the industry peak in the late 1990s. Free trade with Japan, free trade with the United States and free trade with Mexico are all vital to the competitiveness of PMAC members in Canada. Maintaining free trade and good relationships with Japan is not complicated. It's status quo.
If we want to improve those relations and maintain or even improve the competitiveness of the automotive industry in Canada, we should focus on maintaining them but also eliminating section 232 tariffs, renewing CUSMA for the long term and better aligning Canada's environmental policy with its manufacturing strategy.
Thank you.
:
Thank you, Madam Chair.
Thank you, Mr. Sweeney. I'm going to try to get in as many questions as I can.
The Liberal government announced the deal allowing 49,000 Chinese EVs into Canada while domestic manufacturers were left out of key consumer incentive programs, and I'm wondering when and how, to your knowledge, Honda Canada learned of this...arrangement, let's say, in the auto strategy.
:
Thank you for the question.
It's honestly one of the greatest success stories that Canada has in this part of the world, and overall for exports. A leading Canadian company, AltaGas, has really successfully expanded into the region. I mentioned the exports to Japan, but it's also a market leader in Korea, and it's exploring other markets.
I had the pleasure of attending an event just last month. A new ship was launched here in Japan that will be used to ship Canadian LPG from the west coast of Canada to markets in Asia. We talk a lot about LNG, oil and other energy opportunities, but the LPG story is a fantastic opportunity. We've heard markets like India and others express an interest in Canadian LPG, so it's certainly something worth looking into. Canadians really should celebrate the success we've had in this part of the energy sector.
:
Thank you, Madam Chair.
To the witnesses, I'm so grateful for your very informative presentations. Thank you for being here.
Mr. Sweeney, during the first hour of the meeting, we heard from Mr. Kingston of the Canadian Vehicle Manufacturers' Association. If I understood correctly, he told us that, because of the Trump administration's tariffs, it now costs more to build a vehicle in North America than to build and assemble it in Europe or Asia.
Is that happening in Japan as well?
:
Thank you, Madam Chair.
Thank you to our three witnesses for their advocacy for our business relations between Canada and Japan. It gives me the opportunity to highlight the great city of Mississauga. I represent a riding in Mississauga. Of the 250 largest Japanese companies here in Canada, over 100 are located in Mississauga. Why is that? It's because of the trust that was built between the city and Japan. We have a sister city, Kariya, Japan.
In listening to the witnesses, Madam Chair, what I heard about was trust, partnership and the ability to rely on a trusted partner. With the CPTPP as a foundation, and Prime Minister Takaichi recently launched the Canada-Japan comprehensive strategic partnership. Within that partnership, now building on the CPTPP, where do you see the opportunities? Where do they lie in terms of our economic growth and also in terms of foreign direct investment like we've seen in the auto sector and other sectors by Japan?
I'll go to Mr. Kennedy, please, to shed some light on that.
I'll say thank you to Mr. Sweeney for the manufacturing. We do recognize just how important the Japanese manufacturers are, especially here in Ontario. It was the Ontario Liberal government that actually brought in Toyota and Honda and developed those industries in partnership with Japan, so that now 77% of vehicles that are manufactured in the province of Ontario are actually Japanese vehicles. They do a magnificent job. Why has that growth been there? It's because of the efficiency of those plants, the productivity and the workers who are there.
Thank you very much for never having laid off a worker in all of these decades of manufacturing in Ontario. We thank you for that. We'll be at the table advocating to have a stronger auto sector here in Canada, of course, with our partners, the United States and Mexico, through CUSMA. Thank you for that.
Mr. White, with regard to canola, where do you see the value added? Where is there still an opportunity? I understand that the population may be going down in Japan, but where are there value-added opportunities with regard to canola within Japan?