:
I call this meeting to order.
Welcome to meeting number 29 of the Standing Committee on International Trade.
Before we go to our witnesses, we have an administrative item. We are hosting the Swiss Speaker, I believe, in a few weeks' time, and we would like agreement to cover the hospitality expenses.
Some hon. members: Agreed.
The Vice-Chair (Adam Chambers): Pursuant to Standing Order 108(2) and the motion adopted by the committee on Thursday, February 12, 2026, the committee is resuming its study of Canada's trade with Mercosur countries.
We have with us today, from the Canadian Food Inspection Agency, Mr. Evan Lewis; from the Department of Agriculture and Agri-Food, Axel Ndayisaba; and from the Department of Foreign Affairs, Trade and Development, we again have with us Mr. Aaron Fowler, and also Ms. Justine Smith.
Welcome to the committee.
I understand that there are two opening statements.
Mr. Fowler, I'll invite you to make the first statement.
:
Thank you very much, Mr. Vice-Chair. Good morning to you and to the other members of the committee.
Thank you for the opportunity to appear again and to address you on this important topic.
As you know, I'm the associate ADM for international trade at Global Affairs Canada and chief trade negotiator. I am here today primarily in my capacity as the chief negotiator for the Canada-Mercosur FTA.
Mr. Vice-Chair, I'm pleased to be here to talk to you about strengthening and diversifying Canada's trade relations with the Mercosur countries.
[Translation]
Last fall, the launched a new trade diversification strategy with the goal of doubling Canada’s non‑U.S. exports over the next decade. The case for diversifying Canada’s trade has never been clearer.
In the context of trade diversification, Mercosur is an important partner. Together, Argentina, Brazil, Paraguay and Uruguay have a combined GDP of more than $4 trillion Canadian and represent a market of over 270 million people.
[English]
The government is strengthening trade and investment ties with this high-potential market. This includes expanding critical minerals collaboration with Argentina and Brazil and leveraging the trade commissioner service to identify opportunities in priority sectors such as agriculture, mining and clean technology.
The committee will recall that trade negotiations between Canada and Mercosur first began in 2018 and were later paused with the onset of the COVID-19 pandemic. In the fall of 2025, in the context of trade diversification, and his Brazilian counterpart announced the resumption of negotiations towards a Canada-Mercosur FTA that would secure commercial opportunities by establishing preferential market access, along with predictable rules for Canadian businesses.
Shortly thereafter, at the G20 leaders summit in South Africa, and Brazilian President Lula agreed to intensify those negotiations. Negotiations have now resumed and are proceeding expeditiously, with the objective of concluding negotiations on a commercially meaningful agreement as quickly as possible and ideally sometime this year.
Most recently, negotiators held a round of negotiations in Brasília at the end of February and will hold another round at the end of April. Technically, that round at the end of February was the eighth round of negotiations, but it was the first round held in over six years. The next round will be officially the ninth round.
A set of public consultations was held from December to January to supplement consultations carried out earlier in the process. Through that, Canadian stakeholders have indicated that a Canada-Mercosur FTA could unlock opportunities in important sectors, including agriculture and agri-food, industrial machinery, pharmaceuticals and plastics. Stakeholders have also indicated the potential to create important opportunities for Canadian service exporters, for example, environmental and engineering services.
[Translation]
As negotiations advance, the government is committed to working closely with all interested stakeholders with the goal of creating real opportunities for Canadian workers and businesses, strengthening supply chains, expanding access to diverse and reliable markets and making life more affordable for Canadians.
[English]
Thank you. I look forward to your questions.
Mr. Vice-Chair and members of the committee, thank you for giving me the opportunity to appear before you today on behalf of the Canadian Food Inspection Agency.
My name is Evan Lewis. I'm the senior director in the market access secretariat.
The Canadian Food Inspection Agency is responsible for co-leading the negotiations of obligations on sanitary and phytosanitary measures alongside officials from Global Affairs Canada in free trade agreements. We do so in close collaboration with Agriculture and Agri-Food Canada, including Canada's chief agriculture negotiator.
SPS measures, sanitary and phytosanitary measures, are the requirements that are applied by a country to goods in international trade for the protection of food safety, animal health and plant health. SPS measures can take many forms, such as requiring products to come from a pest-free or disease-free area and inspecting products to verify that they meet Canada's food safety requirements.
[Translation]
The Canadian Food Inspection Agency is also responsible for administering the Government of Canada’s Health of Animals Act and the Health of Animals Regulations, which govern the control of animal diseases and toxic substances. These requirements stipulate that animal health import requirements must be based on the scientific evidence of the risk of that import, which is determined by the animal disease status of the originated country or the method of processing to mitigate disease risks.
[English]
Similarly, under the Safe Food for Canadians Act, Canada's strict food safety requirements prohibit the import of unsafe food. Imports of meat must adhere to both Canada's food safety and animal health requirements. These strong animal health and food safety requirements apply within Canada as well. This enables Canadian exporters to compete on the global stage, offering high-quality and safe meat products to customers around the world.
I want to emphasize that none of Canada's free trade agreements compromise the right of the Government of Canada to take the SPS measures necessary for the protection of food safety, animal health and plant health. Simply stated, Canada's trade obligations do not diminish the strength of Canada's food safety, animal health and plant health requirements for imported goods.
Canada's trade obligations on sanitary and phytosanitary measures require that the Government of Canada apply its SPS measures in a fair manner that does not discriminate between imported and domestic goods or between imported goods from different countries. These trade obligations also require Canada to apply SPS measures in a manner that is transparent, to base SPS measures on scientific risk, and to take SPS measures that are the least trade-restrictive as possible while achieving Canada's appropriate level of protection.
Lastly, Canada's FTA has established co-operation mechanisms for regulators to address and avoid unnecessary trade impediments.
This concludes my opening remarks. I'd be happy to answer any questions the committee may have.
It was the first round that we held in more than six years, as I indicated. I wouldn't normally get into negotiating dynamics in detail in a forum like this, but I think it's reasonable to say that in the six years since we had last met with Mercosur, there have been important developments, both in industrial and trade policy in Canada and in the Mercosur members; evolutions in terms of how we approach negotiations; and examples and precedents established through the conclusion of agreements that weren't in place when we were last at the negotiating table. We spent a lot of time at the last round going through what had already been discussed and what had already been agreed, and determining whether any of those developments in Canada or in Mercosur partners required us to go back and take another look at texts that may have already been agreed on or proposed by one of the partners earlier in the negotiations.
I would describe this as sort of a level-setting round in many respects, which isn't to say that we didn't achieve substantive progress at the negotiating table. However, I think there was enough underbrush that had grown up that needed to be cleared away that it was a very good use of our time.
:
I will give you a brief update now, and I'm happy to supplement this after.
As you know, in July 2024 the modernized Canada-Ukraine FTA entered into force. The key features of that agreement were to maintain the terms of market access, particularly for goods that were contained in the initial 2017 agreement between the two countries. The modernized agreement upgrades commitments in the investment chapter with respect to services trade, temporary entry of business people, and financial services. Digital trade introduces chapters on trade and gender and trade and indigenous peoples.
The impact on bilateral trade up to this point is very difficult to distinguish because, of course, commercial relations with Ukraine are heavily impacted by the ongoing conflict and Russia's illegal invasion of Ukraine. The new services and investment provisions in particular have been difficult to assess in light of that situation. We will certainly be well situated to engage with Ukraine following the conflict, including for reconstruction.
We'd be happy to provide periodic updates to the committee in respect of that relationship.
I'd also like to thank the witnesses for travelling to be with us today.
My first question is for you, Mr. Fowler. Please excuse me, but I'm going to provide some background before asking my question.
As part of the study on Canada's trade relations with the Mercosur countries, we heard from people in the chicken and beef industries, who shared their concerns with us, and they are entirely legitimate. During a discussion with Ms. Citeau, vice-president of the Canadian Meat Council responsible for international trade, she told me that there were agreements with Asian countries and that she wanted to focus more on that market, but that there had been nearly 25% growth in Mexico. That surprised me.
Why has there been such significant growth in Mexico, while it's more difficult with Mercosur? Her answer was very interesting. She spoke of a free trade agreement built on 20 to 25 years of trade that is now, inevitably, yielding results.
So here's my question to you: Whether it's for chicken farmers or other meat producers who are concerned today, could this trade agreement, although it may be threatening in the short term, be beneficial in the medium or long term, just like the agreement with Mexico, which seems to be bearing fruit and generating significant growth 20 or 25 years later?
:
Thank you very much for the question.
I agree. We're well aware of the concerns expressed by Canadian industries, especially the farming sector, regarding a potential agreement with the Mercosur countries. We're taking that into account at the negotiating table. Obviously, these are sectors of interest to the Mercosur countries in terms of exports, and this is something we have to manage during our negotiations.
With respect to the agreements that have been in place for a number of years, that's the case with our agreement with Mexico. We've had a trilateral agreement with the United States and Mexico since 1994. Our relations with Mexico are therefore much more advanced than our relations with the Mercosur countries, with whom we've never had an agreement like the one we're currently negotiating.
Our statistics show that, for bilateral agreements between Canada and its partners, we typically see an increase of over 100% in goods exported to the other country in the first 10 years after an agreement comes into force, compared to about 50% for countries with whom we don't have a free trade agreement.
We know that the agreement we're currently negotiating fundamentally changes the nature of our trade relationships. That's why it's so important to make sure that all interests, including those related to the farming sector's concerns that you mentioned, are addressed in a way that's acceptable to everyone.
I'd like to start by explaining Agriculture and Agri-Food Canada's role at the negotiating table.
Together with Global Affairs Canada and our colleagues at Finance, we're working to negotiate tariffs and rules of origin. In this context, we're promoting the interests of the agricultural sector, not only for export-oriented sectors, but also for sensitive sectors, such as those subject to supply management.
We hold fairly regular consultations with businesses and exporters. Mercosur is a highly protected market. There are many tariffs and non-tariff measures. We have, of course, heard concerns related to meat, such as chicken, pork and beef, but there are also opportunities for certain sectors, such as grains and cereals. For example, there are opportunities to export wheat to Brazil. It's a market where a lot of wheat is consumed to make bread and other products. The same is true for legumes, processed products and dog and cat food. These are significant opportunities.
Right now, we have a fairly big trade deficit with Mercosur. We import a lot of sugar, coffee and orange juice. There are therefore opportunities to address this trade deficit, while of course protecting our defensive interests. We're well positioned at Agriculture and Agri-Food Canada to work closely with Global Affairs to ensure that the agreement is sufficiently balanced.
:
I call this meeting back to order. Welcome to our guests.
Pursuant to Standing Order 108(2) and the motion adopted by the committee on Thursday, February 12, 2026, the committee is resuming its study of Canada's trade with North and West Africa.
We have with us today, from the Canada-Arab Business Council, Mohamad Sawwaf, the chair of the board.
It's nice to meet you.
From ONE Campaign, we have Anthony Salloum, associate director of Canada and government relations. Anthony is known to many folks in this room as a member of one of the lobbies.
Welcome back to the House of Commons, sir.
We have time for opening remarks of five minutes each.
Mr. Sawwaf, I'll give you the floor. You'll have five minutes. When you're getting close to the end of your time, I'll catch your eye, but you have five minutes to make your opening statement.
:
Thank you very much, Mr. Chair. Distinguished members of the committee, good afternoon.
I am Dr. Mohamad Sawwaf. I appear before you as chair of the Canada-Arab Business Council, the CABC, an organization that for over 40 years has served as Canada's principal institutional bridge between the Canada business community and the Arab world, spanning the Gulf, the Levant and North Africa. I am honoured to contribute to this study, and I will be direct: The moment before this committee is more consequential than it may appear.
The African continental free trade area now counts 54 of 55 African Union members as signatories. It is creating the world's largest free trade zone by membership, and the rules, standards and institutional relationships that will govern market access across this continent are being established today, right now. Early mover nations will shape those rules. Latecomers will negotiate entry on terms set by others.
Canada has been a latecomer. This study is an opportunity to change that. We are not without assets. In fact, Canada holds three strategic advantages that few competitor nations can claim.
First and foremost is our diaspora. Over 750,000 Canadians of Arab origin and a significant African Canadian community carry language, cultural fluency, networks and market intelligence that no trade mission can replicate. These are not just cultural assets. They are commercial ones and we have never fully mobilized them.
Second is the Francophonie. Fourteen of 15 ECOWAS member states are francophone. Canada's bilingual identity is a genuine commercial differentiator in West Africa, one that anglophone competitors simply cannot match. Our membership in the Organisation internationale de la Francophonie gives us a multilateral platform that we are not using fully.
Third is sector alignment. Canada's strengths in clean technology, agri-food, Islamic and inclusive finance, mining governance and higher education correspond directly with the region's most urgent development priorities.
This alignment is not incidental. It is strategic, yet Canadian businesses, especially SMEs, face real obstacles. Export financing through EDC and BDC remains effectively inaccessible for many companies seeking African markets. Risk perception outpaces actual risk.
Non-tariff barriers and regulatory misalignment impose disproportionate costs on smaller exporters, and our trade commissioner footprint across North and West Africa is thin, significantly thinner than that of peer nations. This presence signals commitment. Without it, trust does not form and, without trust, trade does not follow.
Our commitment at the CABC contains a detailed analysis and supporting data, and I'll distill our recommendations further.
We would like to develop a Canada-Africa trade and investment strategy with a specific chapter for North and West Africa, having measurable targets and formal engagement frameworks with the AfCFTA secretariat and ECOWAS.
We should also modernize SME access to export financing through a dedicated blended finance facility for Canadian companies entering African markets, co-designed with the African Development Bank and modelled on comparable instruments deployed by the U.K. as well as the United States.
Last is the establishing of a formal diaspora trade diplomacy program, deploying Arab Canadian, African Canadian and francophone diaspora professionals as market advisers, trade envoys and investment connectors integrated within the trade commissioner service.
North and West Africa do not need Canada's charity. They need Canada's partnership on equal terms with long-term commitment and with the sophistication to match the ambition of a continent being built in real time. The Canada-Arab Business Council is ready to be a constructive partner in that work.
I welcome your questions and thank you sincerely for the privilege of appearing before you today.
By the time you hear the end of my speech, you will swear that the same person wrote both of our speeches. It is a reflection of the consensus among the diaspora communities here and the similar concerns we're hearing as an organization that is Africa-centric and focused on Canada-Africa relations.
ONE recently published a brief marking the first anniversary of the Canada-Africa strategy, which is before you. Our central message was simple. If Canada is serious about trade diversification, then Africa must be part of that effort. The Canada-Africa relationship should be here at this committee. We're feeling really good about seeing this being debated here, because too often, the continent is seen solely as a charity case. It is always described in terms of a recipient of aid, as opposed to an opportunity and a strategic benefit for Canada. It is not accurate, nor is it in Canada's interests.
Africa matters to Canada for economic and strategic reasons. It is projected to grow faster than Asia in 2026. By 2050, one in four people in the world will be African. The African continental free trade agreement which my colleague just referred to is creating the largest free trade area in the world, connecting 1.3 billion people across 54 countries, as noted, with a combined GDP of $3.4 trillion U.S. These are big numbers that we need to take note of.
For Canada, this represents both an opportunity and a necessity. Our analysis shows that with the right implementation plan, Canadian exports to African countries could double over the next decade. We can reach $13 billion by 2035. Imports from African countries can also double, reaching $20.9 billion by 2035. That would not only give Canadian businesses and consumers not only new markets, but give Canadians new supply chains.
We would recommend three immediate actions. First, publish an implementation plan with measurable goals for trade, investment and diplomatic engagement. Second, organize a prime minister-led trade mission to Africa, involving Canadian businesses and priority sectors. Third, establish dedicated financing to support Canada-Africa investment and implement the diaspora engagement mechanism that was promised in the strategy. Throughout many of our consultations, the one echo we heard over and over again was the need for that.
The Canada-Africa investment facility fund could help mobilize private capital, reduce investment risks and support partnerships between Canadian and African firms.
[Translation]
Canada-Africa relations should be based on trade, mutual prosperity and genuine partnership, since that is the strongest foundation for an enduring and modern relationship.
Africa is not a passive recipient of foreign aid. It is a continent of growing markets and of entrepreneurs, innovators and young talent who will help shape the global economy in the decades to come.
It is worth noting that some African currencies are now among the world's top-performing in 2025, driven by high commodity prices and improved macroeconomic stability.
[English]
You will have all received our parliamentary brief, “Gazeti la Afrika”, in your inboxes on March 12. We hope to do this four times a year to keep information flowing to parliamentarians.
One of the examples we noted in our parliamentary brief to you is that in North Africa, for example, Algeria announced the construction of the long-planned trans-Saharan gas pipeline. The TSGP is a proposed 4,128-kilometre natural gas pipeline designed to link gas fields in southern Nigeria to Algeria via Niger for export to Europe. These are the kinds of developments that are happening today.
An example in West Africa is Nigeria signing an industrial agreement with South Korea to establish Africa's first large-scale electric vehicle manufacturing plant. The planned facility is expected to produce 300,000 vehicles annually and create approximately 10,000 direct and indirect jobs on the continent.
Canada can bring expertise, capital, technology and trusted institutions to the table. African partners bring opportunity, ambition and strategic value, but a serious relationship must respect both sides.
[Translation]
This means moving beyond an outdated mindset that focuses on charity and evolving toward partnerships that create jobs, expand markets, strengthen supply chains and foster healthier and more stable societies.
[English]
The case is urgent now because Canada is looking to diversify trade and partnerships in a more uncertain world, while Africa's economic and demographic rise is accelerating. If Canada wants to build meaningful relationships in the growth markets of the future, this is a critical moment for us to act.
Throughout your considerations here, Canada's Indo-Pacific strategy will offer you a useful model. When that strategy was launched, it was backed by a clear implementation plan and significant funding commitments of $2.3 billion. In short, Canada has a strategy, but what it needs now is execution. If Canada moves beyond intention and acts with focus and consistency, it can build stronger partnerships with one of the world's fastest-growing regions while advancing its own economic interests.
I'll stop there. I thank you very much.
:
Thank you, Mr. Vice-Chair.
First of all, gentlemen, I didn't think your speeches were the same, but they were complementary, certainly. You're both describing a tremendous opportunity that's in front of us.
From some of the materials provided, I note that the announcement of a new strategy, an African strategy, by the Government of Canada a year ago is described as seeing slow progress. For me, that evokes a pattern of big announcements and fewer results. I'm disappointed, frankly, to see that is the case here as well.
Clearly, you've both made the case about the size of the African market, the opportunities, understanding other countries and other systems, and taking the opportunity to participate in them. I'm going to ask each of you to tell me what you think the number one reason is that we've had such slow progress in Africa, and what your solution for that is, quite specifically. You've given us a great general overview, but pick one from the top of the pile that we can get to work on.
:
Let me be fair, because it's important that I be fair. Sometimes from the outside it's very hard to see movement. One concern the diaspora communities have is that they don't always see movement on the government side.
One thing we have highlighted is the need to put in place a consultative mechanism that would bring the diaspora in a formal, organized way, into regular contact with the Africa hub—for example, at the pan-African division of Global Affairs Canada. There's a need to put in place a formalized mechanism that allows that kind of formal input and, also, a communication pipeline from GAC officials to the diaspora communities and the entrepreneurs.
There are so many entrepreneurs in this country who are eager to work. Their complaint all the time is there's an impression that sometimes the department is unresponsive or too slow, or there's not enough communication between the innovative finance division of Global Affairs and FinDev at the Export Development Corporation, for example. When we talk to our senior civil servants in government, they highlight an enormous amount of movement. The problem is that movement sometimes isn't transparent. We say that immediately, the first thing that can be done, that is tangible and doable in the short term is to put in place a formal consultative mechanism.
I'll stop there and allow my colleague to speak.
I want to focus more on the political will aspect. Last year we saw political will with the strategy being discussed, let's call it, put in place. However, it hasn't been advanced. What does that advancement need to look like? I would compare it to what we've recently seen within the Middle East, specifically with the GCC. There is a ton of activity happening right now between ministerial visits on both sides. Of course, visited, and that sent a really strong signal. Not only does it say to the countries in that region that Canada is open for business and that we're willing to diversify and open strategic doors, but it also brings a top-down approach to the diaspora and the business community, saying that we can now engage with confidence in the region, and that will be reciprocated by the other side.
For example, I have members that export into the African region, and it was brought up to me just as early as last night, as I was preparing for these remarks, that EDC only supports or insures one side, meaning exports coming from Canada into...and it doesn't insure.... It is country risk on a specific basis. For example, Angola is only at 50% and up to certain limits, whereas if you go to an insurance provider like Allianz, which has good experience on the ground and has many partners able to assess that risk more credibly, you find that it is happy to take that business. From a top-down approach, that signal from the Prime Minister's Office will then carry through to all of the government organizations to say that this is a strategic and important region that we need to look at, and we will move much more quickly than we have in the past.
:
I certainly agree with you, but I'd rather be second than last. China's initiative is exemplary with respect to that. Just yesterday, I saw an announcement within Egypt where they're building out a 22-station monorail to connect the administrative city to Cairo.
I've been to Dubai, and I've been to the GCC. Any time I go to any of those airports, I see Bombardier light rail trains. Where is Bombardier when it comes to having access to these opportunities where we've provided for other countries? However, because Egypt isn't top of mind, these opportunities don't come our way, so others, of course, will have priority over that. That's an example.
I think there is a way to approach these opportunities with Canadian manufacturing and Canadian expertise. We are globally known within these particular areas, so we just need to put ourselves out there, bring that awareness, and be able to bid on these massive contracts and take advantage of these opportunities.
:
I want to thank our witnesses for their opening remarks.
I also want to thank my colleague, Madam Lapointe, for bringing forward this study to our committee. It is so important. I'm from Mississauga. We have a large Arab community. We have a large francophonie community of African descent. Many have come to my office, many entrepreneurs, and have explained the challenges they have in growing their businesses into some of the countries they have come from.
This is a real opportunity to be able to leverage what we have here, our diaspora community. What would the strategy be to get out to the diaspora community here in Canada and then be able to leverage their knowledge and increase our trade? I see from your package, and thank you so much for it, that with exports and imports, things have been pretty stagnant for 10 years. We're looking at about $7 billion in exports from Canada. With regard to imports, things have gone up a little, and now they're coming down. We're looking at about $10 billion. I would like to know how we can change that and achieve what we want to achieve, which is the doubling of our exports over the next 10 years.
:
If I may add to that, there is no lack of entrepreneurship in this country, and there is no lack of energy and enthusiasm in the diaspora communities here. What we hear are some of the same comments in the sense that they sometimes don't feel that the various departments responsible for opening these corridors are working in sync. They will talk about a silo effect between the innovative finance division at Global Affairs and FinDev.
I can say that, over the last year, there has been movement. For example, the government, to its credit, has created an Africa hub. It has centralized resources, human power and some of the biggest experts in Global Affairs into one area so that at least, across divisions, you have better communication and better coordination.
They've also worked to reduce the silos between the various divisions. Now, innovative finance has certain, more flexible tools that are available to FinDev, so one works upstream and one works in the third stream and in more advanced streams of investments, for example. There is still a lot of work that needs to be done, because that knowledge, that information and those pipelines have not really been formally put in place.
There is an ongoing concern. We all saw what happened with the budget last fall. The department is now facing one of the largest operational cost reductions in its history. That means people and that means resources, and that also means less staffing in trade offices. There is a consequence to a separate decision by the government, which is to reduce its operational costs, so there's a problem there.
We're saying that if you want to make this happen, then make sure, if trade is a priority, to prioritize trade offices on the continent and increase the number of trade offices on the continent. To its credit, FinDev just opened a new trade office on the continent, so do that, and improve the pipelines with the diaspora here and create these funds and these investment mechanisms that the diaspora needs here in order to be able to export.
One last comment I want to make is that a trade mission sends such important messages to the continent. When the or a minister goes on a trade mission, there are multiple ripple effects. It sends a message to the entire continent that Canada is serious about Africa. It also entails other people going with the minister. For example, when went to Mexico, there were 240 organizations and 370 individuals who went on that trade mission. We know how to do trade missions in Canada. Let's focus on Africa, let's do a trade mission to Africa and and let's prepare it properly.
Those are some tangible examples of things we can do to move the strategy forward.
Thank you.
Thank you to the witnesses for being here. I'd also like to thank them for their respective presentations. I'll start with Mr. Salloum.
First of all, welcome back to the House of Commons.
Essentially, you're saying that Canada should do more trade with Africa. There's no problem on that front, but you're also raising issues related to transparency and corruption.
There are all kinds of things you said in your presentation that are worth thinking about. However, what can be done about transparency and corruption?
How can we ensure that there is follow-up and that the local elites there don't misappropriate the money?
:
Should governance requirements be established when such agreements are signed?
When we start trading with a country, investments are made, but should we be requiring certain changes?
We've seen this in the past. In the 1990s, when neoliberalism was at its height, they called them structural adjustments.
The International Monetary Fund, the IMF, and the World Bank Group issued loans with strings attached. Countries had to implement major reforms, including democracy and governance reforms, which isn't necessarily a bad thing, but they were also very neoliberal by nature.
So, some people got rich, but others remained mired in inequality. How do we make sure these aren't similar conditions? Corruption is a factor, but we also have to consider respect for these countries' sovereignty. It's not very straightforward.
:
I'll tell you about another report we did last year on the link between investment in development and free trade.
There's an important connection between trade and development. It's important that we fulfill our international obligations with respect to development because that's an important component of everything we do. We provide assistance with governance and with crises arising from things like pandemics.
We also offer assistance with technology exchange, and maybe with human resources as well. We send experts. We can offer this kind of assistance to a country initially. When it achieves a level we consider acceptable and the country is transparent enough, we can move on to the next stage, which is the economic stage and free trade.
[English]
Start with development, governance, aid and self-agency over the delivery of important programs. When the government gets to a certain stage in that country, and we feel secure that we can go to the next step, then we talk about a FIPA with that country. Then we talk trade.
[Translation]
It's an evolution, but we have to start now, because it takes time.
That's a good question, and it's one that concerns us.
:
That's correct. It's a verbal notice.
I provided a text to the clerk, but I will read it out on the record for the benefit of all members. It's with respect to the Ukraine goods remission order.
The motion would read as follows:
That the Standing Committee on International Trade:
1. reaffirms its steadfast support for Ukraine sovereignty, independence and territorial integrity;
2. acknowledges and supports the Government of Canada's assistance provided to Ukraine;
3. requests that the Minister of Finance immediately and unconditionally extend the period for which remission is granted pursuant to the Ukraine goods remission order or any other instrument from goods that are imported during the period beginning June 9, 2022 and ending on June 9, 2026 to goods that are imported during the period beginning June 9, 2022 and ending on June 9, 2031;
4. requests that the Minister of Finance respond in writing to the committee's request within 15 days; and
5. directs the chair to immediately report this to the House.
Just for context for other members of the committee, what this does is extend the timeline under the Ukraine goods remission order, which is the instrument that allows Ukrainian goods to enter Canada duty-free, from a one-year period to a five-year period.
The reason is that I've consistently heard that the one-year period provides too short a time frame for Ukrainian businesses to find customers, solicit sales, enter into agreements and produce goods. As a result, they're not able to take advantage of this and they have requested, in my conversations with them, a longer period. I've suggested a five-year period.
I have put that on notice, and we can discuss it at a later date or off-line as well. We'd be happy to do that as well, so thank you.
Thank you, witnesses. I apologize for taking a bit of my time to deal with a committee matter from our previous panel, but thank you for attending to give us your helpful advice.
Mr. Salloum, in the report you provided, your first action item was to publish an implementation plan with measurable goals.
Could you describe for us what your top five goals would be? If we're here in the committee looking at this next year or in two years, what are the five things that you would want us to be able to look back on and say that we did these top five things with respect to trade in Africa?
:
Yes, I couldn't agree more, if we could focus on what the lowest denominator is in terms of actionable results or just executing what we can do minimally to get things going.
My colleague here mentioned that we need to start. What does that look like? Is it stronger engagement? Is it a trade mission? That is very actionable. That is one result we would like to see within the next 12 months, some sort of outbound trade mission from Canada into one or many regions of Africa. It's split between north, east and west. We have multiple relationships with North Africa specifically. We've seen that.
We could also focus on what we can do to just expand trade, right? As Peter mentioned, trade has been stagnating. What needs to be done to increase trade? Is it working with EDC to ensure import and export? Is it looking at what Africa has to offer that we're not then bringing in? We're now in a period of a lot of tumultuousness. Food security is back on the table. What is Canada's stance on agri-food and technology? Are we supporting these countries to be....? LNG, oil and natural gas are all things that have now bubbled up again. They're back on the table. They're at the forefront. How do we then strengthen...?
One other thing, which I think is an easy one, is increasing flight routes. For example, we've seen that Air Maroc flies direct to Montreal and now direct to Toronto. Increasing flight routes creates mobility. Being able to come to Canada on a direct basis naturally expands trade and cargo. It also expands the ability of people to visit our country, whether it's in delegations or non-delegations. Then, of course, there's the tourism piece too.
Maybe those are three items you can take away that are quite actionable over the next 12 months and are very measurable.
:
Thank you very much, Mr. Chair.
I thank the witnesses for being with us. Your contributions are very interesting.
We received the ONE Campaign brief before the meeting and were able to peruse it. I would like to ask a few questions.
Africa is not homogenous. It's important to keep that in mind when deciding which countries to focus on.
For this study, which I suggested, what concrete and immediate measures should we recommend?
You said immediate action is needed. You talked about direct flights. That being said, what should we do right now to strengthen trade relations with North and West Africa?
You said earlier that there should be more trade missions. You also said Canada should look for inspiration in Canada's Indo-Pacific strategy.
I'd like to hear your thoughts on that.
[English]
To expand on an immediate basis what we already have, I think there has to be visibility. That means visibility on the ground, whether we're expanding our trade offices or expanding trade commissioners, and sending the signal that we have Canadians on the ground engaging at the governmental level.
What we've done as well is to ask how we connect our business council with the local business councils in the region, whether that's the Canada Egypt Business Council, which was recently established on the Canadian side, or moving towards Morocco, Algeria or Tunisia.
To your point, Madam Lapointe, who do we start with? Why don't we start with those who we feel are most advanced in their framework, their governance, their human rights and all of the rules and regulations?
Morocco and South Africa are two countries that have started growing oranges to increase their orange juice exports. Those are two more examples of countries Canada could initiate talks with. That could enable us to find other suppliers for products we like here in Canada.
Chocolate and cacao would be some other examples.
[English]
Despite producing 50% of the world's cocoa, Côte d'Ivoire and Ghana capture only a fraction of the global chocolate market.
[Translation]
In fact, we import 56% of our chocolate from the United States. The United States imports cacao and produces chocolate, and we import the finished product. That's why the price of chocolate in Canada is so high now.
Why not set up a value-added process with Ivory Coast or Ghana to directly import chocolate products from those countries? That way, we could diversify our suppliers and support growth and economic stability in that sector.
Those are just two examples. We could provide many more. That's why we wrote our brief. We'll send you documents three or four times a year with lots of examples like that.
:
Very briefly, this is one that highlights Canada.
For those who don't know, Morocco imports, almost exclusively, 99% of Canada's durum wheat, and many don't know that. It's to the point that when wheat is sold in the market in its raw form, people know that it is Canadian wheat due to the shade and the colouring, because that's the higher quality one versus the less-coloured one.
This is a testament to Canadian durum wheat that's going to Morocco, but is it going to other countries within Africa? I'm unaware of that. This could be a jumping point to ask how we can get more Canadian wheat into the African region.
Vice versa, Egypt is the second-largest producer of dates in the world. I see Tunisian dates in Costco, which is great too, because that also benefits the African region, but are Egyptian dates being supplied? We know Egypt has the Nile, so it's very fertile. There's so much that could benefit Canada from an agriculture perspective, and, of course, we could also lend our technology and agriculture expertise, which we have here in Ontario, as well as within the Prairies and out west.
Thank you, Mr. Chair.
Mr. Sawwaf, clearly, China's interests in Africa are not a secret, nor are they taboo. At the beginning of this study, a professor told us that, instead of competing with China, we need to seize opportunities in sectors in which China is less competitive in Africa, such as high-value-added sectors and high tech.
We know that Quebec has expertise in aerospace, clean energy, critical minerals, engineering and AI. With that in mind, I see excellent opportunities available to Quebec's leading companies in North Africa.
Do you see that as well? If I'm wrong about this, please explain why.
:
Thank you very much for the question.
[English]
My understanding is that China has come in and invested heavily in the infrastructure pieces to get these countries established and going. Where Canada can come in is human capital or human expertise. As you mentioned, ICT, engineering, aerospace, technology, cybersecurity and AI are all areas where Canada has a lot of expertise and a lot of know-how and can help these African countries thrive. This would also allow us to differentiate ourselves from and put a wedge between us and China when it comes to their technology, which is potentially a threat to the west and to other countries.
This would allow us more on-the-ground partnerships, let's call it, with the people versus at the infrastructure level.
:
If I understand correctly, you're asking me why we don't start with the African free trade area. The reason is that it's not ready yet. Negotiations are still under way. It's not yet a done deal, so we have to wait a while. In the meantime, in the short term, we can do bilateral deals with four or five countries. In the long term, when the free trade area is ready, Canada can start negotiating with other countries. However, as you know, it can take a long time to get to that point.
That said, I just want to say that there are provincial and regional negotiations and projects happening between Canada and Africa. For example, the Government of Quebec hired Kasi Insight to analyze the situation. Kasi Insight produced a good, very detailed report on how Quebec can increase exports to Africa. For example, it showed that Quebec can increase its exports tenfold by 2035.
As you can see, there are lots of steps to this. For example, Canada, Ontario and Quebec can have agreements with some countries initially, and then with the entire African free trade area later.
:
Thank you very much. I will be brief. I'm cognizant of the time, and I appreciate the time.
Thank you very much, Mr. Salloum and Mr. Sawwaf.
I'm not normally on this committee, but I'm very happy to ask this question. The last line of this discussion brings me around to a localized success story, Sprague Foods, which is in my riding of Bay of Quinte. Sprague Foods just celebrated 100 years as the last cannery, if you will, in the Bay of Quinte region, Prince Edward County. It's a success story that's nonetheless pretty intriguing, especially in the buy Canadian market right now. They're all across Canada now. Their products, beans, legumes, soups, are sought after. None of them contain meat.
I'm thinking about this market in Africa. For instance, they've cracked the U.S. market in every Costco across the U.S. They're bursting at the seams, but they are very ambitious, and I can see them accessing this African market. How should I talk to Rick, Jane and Keenan Sprague, and tell them what they have to do to get in on that market?
:
It's great to hear about these multi-generational success stories that are here in Canada. The ability for us to market ourselves and create the awareness that there are Canadian products that are globally wanted is, first and foremost, what we'd love to see.
I think the initial step is to work with the trade commissioners to identify the markets where products from Canada can enter into Africa quite easily. You're either doing it through shipping or through air, and there are different costs to that. However, with respect to this product, I would suspect they're non-perishable items, canned goods, so they would have a long shelf life. To your point, legumes are high in protein, so it would be great for the population from the perspective of the nutritional value they would end up getting.
We're happy to work with them directly as a starting point, to say, “Who are the points of contact that we need to engage with? How do we identify the markets that maybe don't have these goods, as a gap within their food industry?” Then, it's identifying that and saying, “Well, how do we get it out there, and what's required to get it out there?”
:
It's an excellent example, so I may just quickly add a couple of things. First of all, Canada and Canadian products have a credibility factor that gives them that cachet. They feel confident the product is safe.
We also have an incredible reputation on the continent. We have no colonial history with Africa, so Canada is seen in a positive light. We're also a bilingual country, which means our products are already labelled in both languages, so there's a flexibility in terms of where they're able to be dispersed and sold. Because our requirements here already require bilingual labelling, there's no added work for Sprague to do to get their products to those markets, for example.
I just want to put it out there that there are opportunities, and there are folks we can point them to—EDC and FinDev, as examples—who would help them. They'll be very happy to talk to them, I'm sure.
That concludes our second panel. The witnesses may excuse themselves if they'd like. We have some very brief committee business to finish.
I want to thank you both for your testimony today on the opportunities Canada has in Africa. Thank you for your appearance. We hope to have you back in the future.
As I understand it, we should be able to do this in a few minutes, relatively. There have been some discussions between the parties. We were on a motion by Mr. Mantle with respect to getting some information from the CBSA.
I'll turn the floor over briefly to Mr. Mantle before going to Mr. Lavoie, who I understand would like to speak as well.