I'll try to cut the line. I agree that it's difficult. I think that members of Parliament who are going to have Facebook pages are going to have other sorts of digital presence, and that's fully appropriate, and it's obviously fully appropriate to be partisan as well, including fundraising and organizing of events, so I'm not suggesting that at all.
The line that I'm drawing, and I'll just be very explicit to make the point, is, let's say I took $5,000 of House resources, advertising, and paid for targeted Facebook ads to drive up the number of people who are following me on Facebook. Then I work with my EDA with those new people who have just been added as a result of the budget that I've taken from the House of Commons to drive up my numbers to promote a fundraiser in my riding. I'm then deriving a direct benefit from the utilization of House resources.
The line I would draw is to say that, if you use a Facebook page or a digital medium, and you drive traffic to it, so in other words, you buy that traffic or you promote it in a householder or a ten percenter, then you are converting that into a House asset. If you make the decision as an EDA to purchase the eyeballs using EDA dollars, it's different.
You're absolutely right, Candice, that in the course of our business.... Let's say I have a particular image—and this may be hard for members to believe—or I have a particularly eloquent speech in the House of Commons, and I post that online, and it drives a lot of traffic, and it drives a lot of people to like my page, which I then subsequently use to raise money. It's not a perfect line, but I think that we need some kind of line because—I don't do it—it would be a remarkably effective strategy for me to take all of my advertising money, spend it on Facebook, and then work in conjunction with my EDA to capitalize that for fundraising purposes and for electoral purposes.
Today, as I read the rules, there's really nothing stopping me from doing that. That should worry us a lot more than whether or not a householder is driving somebody to a website. Maybe I shouldn't even say this out loud, because it would be such an effective strategy, but the fact that this strategy exists on the table today could be capitalized with enormous effect. I'm not sure that we want to leave that out there, because I think that it's really not the intention of what the allocation we're given is for.
Let's face it. If the rules don't block something, somebody with more ambiguous morals who is industrious will fill that grey space in utilizing this. That's why I'm saying that this is an opportunity in the ambiguity of where we are today to cut clearer and more defined lines here before it becomes a larger problem, and there's a greater move towards this digital world than a smaller one. I think we all acknowledge that. That's why I think it's incredibly important for this body.