:
Good morning, everybody. I hope you had a nice weekend.
We are here today for the 10th meeting of the committee on industry and technology.
As per the deliberations of the committee last week, this is the first of three meetings on the state of the auto sector.
The witnesses we have with us today are all in the room. From the Canadian Automobile Dealers Association, we have Huw Williams, who is the national spokesperson, alongside Charles Bernard, chief economist. From the Global Automakers of Canada, we have David Adams, the president and chief executive officer. From the Canadian Vehicle Manufacturers' Association, we have Brian Kingston, the president and chief executive officer.
Witnesses, just as a quick reminder, if you're using your headset—which, if you're not fluent in French, you will need when members are speaking in French—and if you have it plugged in and it's not on your ear, please make sure that you place it on the sticker in front of you. This is to protect the health and well-being of our interpreters.
The way that today's proceedings will work is the same as in a regular committee meeting. We will afford Mr. Williams, Mr. Kingston and Mr. Adams up to five minutes each for their introductory remarks, followed by a line of questioning related to the number of seats around the table for all recognized political parties.
Colleagues, I will probably suspend about midway through in order to provide a bit of a break for folks. We are not turning over panels. The individuals with us today are the four who will be with us for the duration of the two hours.
With that, Mr. Williams, I'll turn it over to you for your introductory remarks for up of five minutes. The floor is yours.
:
Thank you, Mr. Chair. I so appreciate the invitation to be here.
Good morning. Bonjour.
I'm here with Charles Bernard. Charles is the chief economist for our association and is very proud to hold that role. We brought him in from Montreal today because we're going to have two hours to unpack the economy, and he'll be an excellent resource for you as we go through that.
As most of you know, I feel I'm in a committee room full of lots of friends, because you know the auto industry, and I've met with most of you in one capacity or another to talk about the car business.
The Canadian Automobile Dealers Association has 3,400 franchised car dealer members across the country that directly employ 178,000 Canadians. We are a major employer in this country. We pay approximately $6 billion in federal, provincial and municipal taxes and contribute $28 billion to Canada's GDP.
This year alone, our members will sell some 1.9 million new vehicles to Canadian families and businesses, and they will sell 1.3 million used vehicles and write 31 million service orders. Let that sink in for one second. With 31 million service orders, we literally drive the economy of this country. We do the service and repair for emergency services and police services. Even the military depends on our members. We were named an essential service during COVID to keep the country rolling because doctors, nurses and hospital workers couldn't get to work without our members.
As you know, the auto industry is in one of the most turbulent and complex periods of time we've ever had in our history, and that's saying a lot. We've had a lot of turbulence in our industry over the years. The has called it a trade rupture, but on the showroom floors, we call it an affordability crisis, as we're facing mounting costs that seem to be multiplying on all kinds of different levels.
The trading framework that is the foundation of our business is becoming increasingly chaotic because of the U.S. administration. During this president's first administration, we ran a very high-profile campaign in Canada and the U.S. tied in with our American partners, the National Automobile Dealers Association, to deliver the message on both sides of the border that tariffs are bad for the economies of both countries, bad for the auto industry in both countries and bad for dealers, and, most importantly, that they are terrible for consumers in Canada and the U.S.
This past July, we led a trade mission down to Washington, D.C.—thank you to the embassy and the different trade offices that accommodated us—to meet with over 30 congressional leaders, senior senators plugged into the Trump administration and the auto sector down there and senior members of the administration. Again, we went to deliver the message that Canadian car dealers and our customers are, in fact, the largest consumers of U.S. exported vehicles in the world. In many ways, they're shooting themselves in the foot by putting tariffs on their largest customer.
If you look at the three countries—Germany, Mexico and China—that are the next largest export markets for the U.S. auto industry, we're larger than those three combined. Our message is resonating that this is not the right thing to do in the U.S.
We can tell you, because we're on the front lines of the affordability challenge, that our members are concerned about affordability and their customers are concerned about affordability. A recent study by Deloitte showed that 67% of Canadians expect to pay $500 per month for their vehicle. However, the fact is the average payment for a lease in this country is $770 and the average payment for a loan is $880. It's substantially higher than what customers' expectations are. This is only going to get worse as all of these trade issues and tariffs on steel aluminum, copper, other inputs and autos work their way through the system.
Our message today is we have to get our own market in place to be effective. We have to make sure this is a competitive place to invest and a competitive place to sell vehicles.
If we talk about the federal EV mandate, that's one of the major impediments our dealers are worried about. The federal government's most recent decision to pause those mandates and the 2026 targets is a good first step. We're appreciative of that. Now is the time to take it the next step further and eliminate those mandates. Importantly, we already have a backstop of greenhouse gas emissions targets that are set out by Environment and Climate Change Canada regulations that achieve the same thing but are technologically neutral.
I would also say, if we were getting rid of inefficient taxes, the so-called luxury tax should be eliminated in this country. As I mentioned, in terms of affordability, the average vehicle in this country is now north of $60,000, and it's not uncommon for workers, electricians and people in the construction space to buy work trucks that are in excess of $100,000. These are not luxury vehicles.
We already have a perfect tax system, the GST, where, as you pay more for any good, you pay more tax. That's the way it should be.
I can tell you, with CRA in disarray—I'm not the one saying it; it's the Auditor General and it's the Canadian public—now is the time to clean house and get rid of that inefficient tax.
In fact, we had a dealer who had not sold a vehicle over $100,000. He had an auditor come to his office and he told him that he hadn't sold that kind of car yet, so it should be a short order. He told the auditor he could give them a list of their sales and that they're all south of $100,000. It took them three days to work through the process to verify that. It's not an efficient tax.
I would also say that in terms of the regulatory framework, our CADA president put out a framework that talked about the need to be able to harmonize with other jurisdictions with which we have free trade agreements in order to get niche products into the country. Where we have a framework with joint safety and emissions, we should accept vehicles from other jurisdictions where we have free trade agreements. Notably that would include Europe, South Korea and Japan.
Thank you for your time.
:
Mr. Chair and honourable members, thank you for the invitation to appear here today.
The Canadian Vehicle Manufacturers' Association, or CVMA, is the industry association representing Canada's leading manufacturers of light- and heavy-duty motor vehicles. Our membership includes Ford, General Motors and Stellantis.
CVMA members have been operating in Canada for over 100 years. They're responsible for most of the auto production in this country, having built over 100 million vehicles since 1945. Those are the earliest records we have, but of course production goes back further than that.
They're also the largest employers in the auto manufacturing sector, supporting over 20,000 direct jobs, the majority of which are unionized. Simply put, the auto industry and its supply chain would not exist today if it were not for the commitments of Ford, General Motors and Stellantis in Canada.
Now due to U.S. trade actions, the automotive industry is under unprecedented stress. Tariffs of 25% applied on finished vehicles built in Canada fundamentally challenge the existence and future of the industry. Over 90% of production is destined for the U.S. There is no industry without U.S. access. Diversification is not an option as markets in Europe and Asia are better served by assembly plants in those regions.
The future of the industry and the hundreds of thousands of jobs it supports depend on securing our trade relationship with the United States. Because of that, our top priority is to remove the U.S. section 232 tariffs. These tariffs and Canada's retaliatory measures are doing enormous damage to the integrated supply chain. In the first 10 months of this year, automakers will pay $10.6 billion U.S. in tariffs on the vehicles they import from Canada and Mexico. That doesn't include, of course, the additional tariffs on steel and aluminum. According to the Center for Automotive Research, U.S. tariffs alone will cost the U.S. industry $188 billion U.S. over the next three years.
We're now in a situation where it is more cost-effective to manufacture a vehicle in Japan or Germany and export it to the U.S., as opposed to manufacturing in North America for North America. It doesn't make sense.
Once the U.S. tariffs are removed, the renewal of the CUSMA needs to be a priority for the federal government. The CUSMA is the foundation of the integrated North American automotive industry. It provides certainty. It reinforces the long-established integration of the supply chain necessary for our competitiveness and it ultimately facilitates regulatory alignment of vehicle technical regulations. The uncertainty that continues to hang over the industry, and the broader Canadian economy, around the future of Canada's relationship with the U.S. is making it nearly impossible for companies to commit to capital in Canada.
Clearly, securing these outcomes that I've just outlined is not guaranteed and not all within our control. As the has said recently, “In a rapidly changing and uncertain world, Canada's new government is focused on what we can control.” We agree.
There are things in Canada's control that can be implemented today to strengthen the industry and bolster our competitiveness as a manufacturing powerhouse.
Priority one is the elimination of the federal EV mandate known as the electric vehicle availability standard. This regulation is prioritizing EV sales over the development of our North American EV supply chain. It is a direct challenge to our competitiveness as an auto manufacturing jurisdiction because it is levying punitive costs on companies that do not achieve these arbitrary sales targets.
Under this regulation, the vehicles manufactured here in Canada today are being phased out by the government. This is an inexplicable situation.
Compounding that, of course, are federal legal threats against companies and the imposition on auto companies that import from the United States. Auto companies with no Canadian footprint are now better positioned than those that have been building here for over a century as they do not face any tariffs. The result is there's little incentive remaining to build vehicles in Canada today.
We can change this, but we have to have a collaborative effort. With government working with industry and labour to address these challenges, there is a future for this sector.
Thank you for the opportunity. I look forward to all the questions.
:
Thank you, Mr. Chair and members of the committee, for the opportunity to speak to you today on behalf of the 16 members of the Global Automakers of Canada.
The Global Automakers of Canada is a national trade association representing the Canadian interests of 16 of the world's most significant automakers.
Our members are collectively responsible for more than 62% of vehicle sales in Canada, and our two manufacturing members, Toyota and Honda, are Canada's largest and second-largest vehicle producers, representing, through to the end of September this year, 75.5% of Canadian light-duty vehicle production.
Additionally, GAC member Volkswagen and its partner PowerCo remain in the process of building up the $7-billion battery factory in St. Thomas, Ontario, which is slated to employ up to 3,000 people directly. Importantly, the members directly and indirectly employ more than 216,000 people, contribute almost $25 billion to Canada's GDP and generate more than $10.5 billion in government revenues.
Stellantis is not one of my member companies. Even if it were, I would still have no line of sight into the agreements between the company and the federal government because that's a confidential agreement. What I can say about Stellantis is that, while at American Motors (Canada), my father worked with officials from the federal government and Renault to secure the building of the Brampton plant in question now. While few remember American Motors, that facility became an important piece of the Chrysler-Stellantis Canadian footprint, revitalizing the automotive industry in Brampton.
That is to suggest that, while the committee is looking at government commitments made to Stellantis, I believe the focus of this committee's work needs to be more broadly on developing a more resilient, holistic and long-term strategy to keep the automotive sector, from parts and vehicle manufacturing all the way to sales and distribution, strong and healthy, including navigating the immediate headwinds that Mr. Kingston and Mr. Williams have highlighted. As part of that strategy and in order to build one of the strongest and most competitive economies in the G7, we will need to ensure that any carrots or sticks related to the attraction and support of automotive investment are competitive with those of other nations.
The auto sector represents Canada's second-largest export sector by value, and it needs more than shorter-term and ad hoc programs to attract investment and support programs competitive with other nations, which is important. We also need to ensure that these programs do not get misrepresented or politicized. For instance, production-linked tax credits only exist if there is production and tax revenue to begin with. All parties should respect these provisions. To do otherwise leads to misperception across Canadian society and compromises the integrity of these programs that are necessary to ensure that such investments do not go elsewhere.
A poll undertaken last week by Pollara suggests that concern for the automotive industry is widespread, with 74% of Canadians and 79% of Ontarians believing that if the automotive sector collapsed, it would have a “devastating” impact on the Canadian economy. We agree.
While there is rightful concern about the future of the automotive industry in Canada, let's not lose sight of the potential that exists in this sector if we work quickly to establish something like the Royal Commission on the Automotive Industry undertaken by Vincent Bladen in 1961. With that important work undertaken, the framework for the 1965 Auto Pact with the United States was created, which established managed, tariff-free sectoral free trade in the automotive industry between the two countries.
Our auto sector is very different now than it was in the 1960s. It now includes high-value areas, such as critical and rare earth minerals required for batteries, and semiconductors, cybersecurity and software related to connectivity and automation. These areas represent opportunities for Canadian advantage in an integrated North American automotive industry, and we need to develop a new model that can ensure that we are a partner the U.S. truly cannot live without.
Second, if we cannot be assured of access to the United States as part of that integrated North American industry, I think that Canada must expand its horizons with the G7 countries that we already have free trade agreements with and beyond. Previous governments of different political stripes have done a good job of setting up Canada with multiple FTAs that need to be considered as part of a new auto strategy.
While Canada does have real strengths in each of the areas noted above, without a comprehensive strategy, these strengths may just remain opportunities on paper that are unable to be realized.
Thank you for the opportunity to be here today. I look forward to your questions.
:
Thank you for confirming that. There are plans for Brampton that we'll be waiting for.
Our concern as well is from your other comments about the difficulties the Canadian auto sector is facing. In fact, you said, “Canada's competitiveness as an auto manufacturing jurisdiction is rapidly eroding”. Certainly, your comments today would signify that there are concerning events on the horizon. We're not through this yet in Canada. It seems that all your comments, in fact, would confirm that.
What we're concerned about is that this may not be the first of the Stellantis or other companies' job layoffs. We're deeply concerned, and we'll be paying close attention.
However, I want to focus a bit more on that. The job losses to date that we're aware of are: at the GM Oshawa plant, about 700 workers; I believe, at GM in Ingersoll, which was announced recently, about 500 workers lost and 1,200 more uncertain; at Stellantis, 3,000 are uncertain.
The tariffs from the U.S. remain, and now you mentioned the countermeasures that are being applied. At the federal level, they're talking a lot about how, for steel and aluminum, we hope to see a deal. That's great, but there doesn't seem to be as much of a primary focus by the federal government on getting an auto sector deal.
If all things remain the same and we don't get an auto sector deal in the coming months, can you give the committee some insight into where you think the auto sector, and all the jobs that entails, will be in a couple of years?
:
Absolutely, and we've laid out a number of priorities for the government to make Canada more competitive.
If you look back in history, when you have a protectionist U.S., fighting protectionism with protectionism doesn't work. We are the smaller partner, and we have to work in a new reality with a more protectionist United States. Think about U.S. tariffs as equivalent to one of the largest corporate tax hikes in American history. That's what it ultimately does. Costs are borne by Americans and American companies.
What do you do in response to that as Canada? You can retaliate. You won't win that battle. We've learned that lesson. Your second-best option is to make Canada ultracompetitive.
We should be doing everything possible right now to position this country as the best destination in the world for new auto investment and new investment writ large in every sector of the Canadian economy. Get rid of redundant, damaging regulations like the EV mandate. Address interprovincial trade barriers that make it extremely costly and challenging for large companies to operate across this country. Build out a world-class pitch for new automotive investment. We can do that right now, and we can make Canada more cost-competitive than the United States for auto manufacturing.
That's what I would propose we do.
:
Thank you very much, Chair.
Mr. Kingston, we're all aware of the strength, the productivity and importance of Canada's auto sector. As you've said, it's more than 100,000 direct jobs and 500,000 indirect jobs. The city of Guelph is home to Linamar, Denso, Magna, and that alone is more than 12,000 jobs. It makes us one of Canada's most vulnerable cities to U.S. tariffs. I'm acutely aware of the challenges in the auto sector and its importance.
You just mentioned that we should build out a world-class pitch. In the last several years, we've had extraordinary investments by Volkswagen and significant investments by Stellantis. We know what the strength is of our sector. We know how qualified our auto workers are, how effective our plants are, because that's what's attracting that foreign direct investment and new lines to Canadian factories.
I'm wondering if you could help us understand a bit of the history of what was working so well pre-January 2025, and to what you would squarely attribute the industries' current challenges.
:
I'll just make one comment to set you up, David, if I could.
One of the things I flagged for committee members is this organization named CAPC, which is the Canadian Automotive Partnership Council. It is an industry partnership among the federal government, the Ontario government and the Quebec government, which, for 25 years, has focused on getting investment into the country. All the CEOs of all the Canadian-made manufacturers sit as members of that. The parts makers and the car dealers are there. We've had a long history of supporting investment here in Canada on the dealer side of the equation. That was started as, again, a bipartisan...by the late Jim Flaherty, when he was minister in Ontario, with Allan Rock at the time.
I think that's been a successful model, but we really need to have that CAPC on steroids, if you will. It has to do more, and it has to do it faster when we're under fire from the U.S. administration.
David, I'll pass it over to you.
Greetings to all four of you. Thank you for being here and for all the information you are sharing with us.
My first question will be for Mr. Williams and Mr. Bernard. It concerns a subject we've been talking about for a few months.
The federal government had an electric vehicle subsidy program. If I understood correctly how it worked, when consumers bought a vehicle, the dealer gave them the rebate and then the retailer applied under the federal program to be reimbursed. However, we learned at the last minute and in a poorly communicated way that funding from the federal government had run out, creating a major shortfall for dealers.
Could you give us an update on that? Has the government committed to reimbursing you for that money? Has it appropriated funds for that, or does it intend to?
Mr. Kingston, you've warned that the government's EV mandate, which has a $20,000 penalty per gas-powered vehicle over the limit, is driving investment away. Meanwhile, has said that Canadians must sacrifice during this transformation.
I'm baffled by the Liberal government solutions for these thousands of workers in Windsor, Brampton and Oshawa, who are already losing their livelihoods. They're being told that they're the ones who must continue to sacrifice, while government policy actively drives industry out of Canada.
In your expert opinion, what policy changes need to happen to secure our jobs and the long-term functioning of our industry here in Canada?
:
Repeal the EV mandate. It could be done today, and it would have an immediate benefit to the automotive industry.
Under the mandate, if companies don't hit the mandated targets, they have two options. One is to purchase credits from other companies, notably companies that are not invested here in Canada. Our estimate is that will cost the industry about $3.6 billion between now and 2030.
The second option is to pull vehicles from the market. There are 700,000 to 900,000 new vehicle sales pulled from the Canadian market every single year. For a Canadian customer looking to buy a car, it means there will be fewer on the lot and that the prices will be higher.
The pressure on the industry is originating from U.S. trade policy. It's effectively an own goal. There's no other way to put it. We can provide relief to the sector, but instead, we're keeping this punitive regulation in place, which is highly costly at the worst possible time.
:
Dealers are on the front lines of this. I've said it publicly and I've said it privately. I say the same thing in private as I say in public on all of this. If they keep the EV mandate, rich people are still going to be able to afford cars. It's rural Canadians and Canadians from middle-class backgrounds who won't be able to afford cars.
There are only two ways the auto sector and dealers will have this managed for them by manufacturers. You either pay the $20,000 per vehicle or you sell fewer cars. Our dealers are worried sick that the global manufacturers, to meet these targets, are just going to put fewer cars on the marketplace. When you have fewer cars on the marketplace, there is less choice for consumers and prices go up. You can get the calculation for rural Canadians and Canadians from middle-class backgrounds. The whole thing is a pending disaster.
What's worse about it—I can maybe be a little more direct than Mr. Kingston or Mr. Adams on this—is you have two other governments that have EV mandates. We have the B.C. government and the Quebec government. They've told us that they're waiting for the federal government to move so they can get rid of the mandates there because they know they won't work. Everybody knows they won't work. I support the intentions behind this. Dealers support electric vehicles. We've invested hundreds of millions of dollars. Each dealer has put in more than $1 million to have the lifts, the charging infrastructure, put in their dealership, but what we can't have is a system that just subsidizes Tesla.
Mr. Ste-Marie mentioned that they get a subsidy on the front end of the purchase of the vehicle, but they also get a subsidy from all the other manufacturers who have to buy credits for them. If you want to help Tesla and not your local car dealer, keep the EV mandate.
For clarification, the EV mandate is currently paused, will not apply to 2026 models and is under review. The Government of Canada has heard the concerns of the sector and understands the context has changed.
There are over 110 EV models available in Canada.
Mr. Adams, your members are actually leading in this space with very high percentages of EV and plug-in electric hybrid sales, so I appreciate that.
We all want to see those section 232 tariffs removed. We all want to see CUSMA renegotiated to get back to a healthy relationship. We're undergoing a study on productivity. None of this is productive.
I'll come back to a statement Ms. Borrelli made about Canada being a stable investment partner. Would you not agree it is the United States' imposition of tariffs that is creating the instability in the current market?
:
I'm happy to take that question.
The instability, this trade rupture, is driven by one place. We all know the destination of this. On the EV mandate, because I'm so passionate about it, we're appreciative of the pause and 60-day consultation. Again, I say the same things publicly as I say privately. I met with officials from Environment Canada on Friday and they don't seem like they've read the entire playbook.
I think this really behooves members of Parliament at the political level to understand it.
I think your point is also well taken. We should plant a flag on the success of this. There used to be a challenge in terms of models available. There are over 100 models available. Consumers are taking Canadians up on this and they're charging forward on this. The adoption is happening, the technology is there. We need better charging infrastructure, we need to take into account Canada's climate, but mandates aren't the way to do it.
:
It depends on the company and the agreement. In response to the Inflation Reduction Act, there were a number of policies. You have the SIF program, run through ISED, which helps with capex. When a company is retooling a plant or building a new plant, they can access that fund.
What we saw was in response to what the U.S. had done: The U.S. introduced production credits, basically in an effort to pull investment into the United States. If you built a battery in the U.S., you would get a credit for every single battery that rolled off the line.
In addition to some of the traditional support for capex, we saw these additional production supports.
I want to note for the record here that sometimes the numbers the government has committed to this get overinflated because they're based on an assumption that companies were going to build plants on time and manufacture to the maximum.
Given what has happened to the EV market, which is in near collapse, no one is producing at those levels, so the amount of production subsidy that would go to companies in the battery supply chain is far below what was anticipated, but they were very critical to securing investment in Canada because the IRA was trying to draw that away.
:
That's terrific. Thank you.
I want to clarify, as well, regarding Ms. Borrelli's point, that the only broken promise here was on the part of Stellantis, not on the part of the Government of Canada.
I'd like to move on.
We know there are a number of government supports in place for workers in the sector. Those include trades training; the regional tariff response initiative, which is $6.5 billion in new measures to protect Canadian businesses and workers; those ongoing negotiations for sectoral deals, of course; and CUSMA.
How important are these measures, and what other actions, if any, can the Canadian government take to stabilize the investment environment in the Canadian auto sector?
If I understand correctly, witnesses, you agree that you don't expect the current tariff situation to remain for the long term. I think we all agree that we are doing everything we need to do, everything we can and everything we do not give up, to have true free trade with the United States, particularly in the automotive manufacturing sector.
However, I have a question for you, and I might ask Mr. Kingston to answer it first.
If the current tariffs were in place for the long term, would we be in the same situation as we were before 1965? The same vehicle models would be assembled north and south of the border for the respective markets, with higher costs and less choice for those markets.
:
It's an excellent question, and it really gets to the heart of why we have the CUSMA and, prior to that, NAFTA, and before that, the Canada-U.S. FTA. There was a recognition that protectionism is actually bad for consumers. When you divvy up markets and you make production hyperlocally focused, it means that the consumer has less choice and less access to new technology and ultimately faces higher prices.
If you play this out, and let's presume we are going to a permanently more protectionist world, that is what could result. You'd have economies closed off from each other and you would build in market to service the market.
I ultimately don't think that's where we're going, because I just know that a $188-billion tariff cost is going to hurt the American consumer. You're going to see vehicle prices go up $4,000, $12,000 or $15,000 U.S. I don't think people signed up for that. It takes time, though, for that to work through the system. That is a potential outcome, but I ultimately think we will find a landing zone.
The key for Canada is to always be relatively better positioned than any other country in the world in terms of our access to the U.S. That's what we need to focus on.
:
We can and must do more.
If you think back to the first Trump administration and the tax cuts that were brought in by the United States, the government reacted and did the right thing. We had accelerated capital cost allowance and other measures that were put in. Then there was the IRA, and now we have the second Trump administration with the One Big Beautiful Bill Act.
In every instance, Canada is reacting to U.S. policy changes. I'd like to see a world in which Canada has a proactive plan with a simple mission. Let's be the most competitive economy in the world and do whatever it takes to build that out so that, when there are changes in the United States, they don't concern us because we are hyper competitive.
There's a lot we can do, and now is the time. Now we should be having those conversations and making those hard choices to improve the tax system and improve our regulatory environment.
It's really fascinating, Mr. Adams. I'd be interested in hearing more about the interprovincial trade barriers. The federal government has removed all its federal interprovincial trade barriers, and I think it would be incumbent upon us to urge the provinces to do the same.
For the record, I just want to make it clear that foreign direct investment was a record $85 billion last year. Again, it brings us back to this conclusion that the challenges we're facing in this moment are not of the federal government's doing, but are the imposition of these unjustified tariffs by the Americans.
Mr. Adams, I was really intrigued by your proposal of having a royal commission that could look at other strengths of the sector. I'm wondering if you want to elaborate on that.
:
First, in terms of ensuring that we have a compelling case here and continue to attract investment, the critical minerals supply chain—I know Mr. Adams mentioned it—should be in place. Despite the challenges in the EV sector right now, this is the future, and China controls 80% of the battery supply chain. They also control 90% of rare earth minerals.
I just came from Saguenay, where they have the ability to process gallium. We have minerals that you cannot get anywhere else in the world. If we accelerate our efforts to identify those key minerals and build out the processing capacity, not only would that be good for the auto supply chain, but it would also give Canada leverage in these broader discussions with the United States.
With respect to covenants in these agreements, the companies have lived up to their covenants in the agreements. As I noted at the outset about Stellantis, of the $8 billion it has committed to Canada, $7 billion has been put into effect. These are massive investments that have been made, such as a third shift in Windsor, and NextStar's battery plant, the first large-scale battery plant fully in operation with 1,000 new jobs. These investments are happening, but companies have to adjust to the current trade environment.
:
I would just say, from the dealer perspective, we put out the competitiveness framework, to give credit where credit is due. We called for the pause of the EV mandate and then a full reset. I think you've heard my case on that.
The banks in this country have been lobbying to have the right to lease vehicles, which they've been prohibited from since the beginning of time. There's a specific prohibition in the Bank Act. The discussions with finance are in a good place, I think, and we expect an announcement in the budget, hopefully soon.
We have been clear on the removal of the luxury tax as well as the harmonization of standards with those that we have a free trade agreement with. That's not going to happen overnight, but it helps to expand the marketplace. I know that not every manufacturer is on the same page with respect to that. One of the things we called for was the iZEV repayment and that happened, too, 100%.
In terms of interprovincial trade barriers, the PPSA, which is personal property securitization that's done in each province, is a mess at the moment. It's not correct. You have little anomalies that make a big difference for customer affordability. In the Atlantic provinces, for instance, if the customer's name is Jean but his driver's licence or his legal name is John and there's a mismatch, the car company or the dealer who has the loan on that, in case of a bankruptcy, loses their place to secure that credit. Again, it's an anti-competitive thing that we have to correct.
:
I hope everybody had a moment to stretch their legs. We're going to get back into our line of questioning.
For members, because it's a continuation of the same round, instead of going to the six minutes, five and then five, it's going to be five, five, two and half, five, five. In other words, it's just a slight reduction for each party.
Having said that, Mr. Falk, I have you as the first on my list for the Conservative Party. There will be five minutes for you, sir.
:
I'm sure nobody else wants to handle this question, which I'm happy to.
Again, I have to say the same thing privately as I do publicly. I think we're dealing with a very mercurial trade partner. I think the has done a lot of things right, and I've said that on CTV News. I have given credit to Premier Ford at times, who has taken a slightly different strategy. We are dealing with a very different organization.
I'll also say this. When we were in Washington in the second or third week of July, senior senators who are very close to President Trump—whom I won't name to avoid causing disruptions—told us in private meetings that we would have a deal just after Labour Day. They are as surprised in Congress as we are. There have been a number of sliding scales. There have been a number of anticipated deals on 232 tariffs that have not materialized.
I will just say that, from the standpoint of an industry who are plugged in in the States and active in the States, it is a roller coaster ride.
I want to focus a bit more on what we need for certainty. Again, I think the point that Mr. Falk was making is well placed. There were big promises made by the government over the last election when Canadians were going to the polls—big, big promises about deals being made. We heard over and over again that something was going to happen in the summer, and it didn't happen.
Mr. Williams, you alluded to something that was supposed to happen around Labour Day weekend. That didn't happen.
Very big promises were made that would have delivered certainty, had they come through. Unfortunately, promises did not come to fruition, so it does add to the uncertainty that your businesses are experiencing.
Mr. Kingston, regarding the Brampton plant, first you said that there are plans for Brampton—I appreciate that—but later you said, "We need market certainty so that companies can continue with investments. When you think about an automotive plant like we have in Brampton...these are long-term investments.... We need certainty on the trade front. Then companies can proceed with decisions with respect to the Canadian footprint. As long as that uncertainty hangs over, it will make it very challenging.”
To me, that sounds like you're saying there could be plans for Brampton if we get a deal, and not just any deal but a good deal for us to stay with Brampton. Is that an accurate assessment of what you said collectively?
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I certainly appreciate that.
Again, as I mentioned, there have been rumours about a potential deal on steel and aluminum, which, of course, are inputs into cars. That would be great, but there are still no deliverables yet on that. We have not heard that same emphasis from the Liberal government about the auto sector. That's very concerning to us for all the workers who are waiting. We need that certainty, and I'm sure you would all agree. Hopefully, we can have a bit of a reset from the Liberals and have them publicly say they're working behind the scenes to get an auto deal. We have not heard that so far. Based on what you've said, that doesn't bode well for what we're seeing in Brampton.
I want to change gears and focus on Mr. Williams.
You mentioned that these EV mandates in essence represent money going from Canada to companies like Tesla. For someone who's not familiar with how the mandate works, are you saying the Liberal government's EV mandate enriches companies like Tesla rather than our own?
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Between you and the member from Vaughan, you probably have the most car dealers in your ridings than any other jurisdictions in Canada, with the Richmond Auto Mall and others, so I appreciate the question.
Our dealers in British Columbia are selling a ton of EVs—they're very popular products in Vancouver—but even the B.C. government won't meet their mandates. Also, having three mandates—one in Quebec, one in B.C. and one nationally—is a nightmare from a compliance point of view.
We have met with the minister and the provincial government out there. They have a very interesting dynamic. They would actually have to pass legislation to get rid of it, but they can make adjustments through regulations. What they've told us is they are waiting for a signal from the federal government that the federal government is going to move on this.
What we want to see from all three levels of government and not just the federal government is to plant the flag on EV mandates. They have driven the markets, so you have a hundred choices out there. It's no longer the case that a consumer cannot find an EV. Work on charging infrastructure. Make sure the consumers can charge the vehicles and have a good, positive experience, and then let that drive the market. It will drive the market. You're seeing that out in B.C. It's a very popular program.
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Thank you very much, Mr. Bains.
Mr. Adams, in my previous professional life, I had the opportunity to visit several auto manufacturers, both in the U.S. and in Canada. Over the summer, my colleagues and I visited plants in Canada as a part of our efforts to better understand the evolving needs of the industry.
In one of the discussions with the leadership of a Canadian auto manufacturing company, I learned that their dealership in South America recently shifted purchasing from a United States plant to an Ontario facility, largely due to the impact of the tariffs and the counter-tariffs.
Would you say this reflects a broader opportunity for Canadian auto workers and manufacturers where changing global trade dynamics could strengthen Canada's position as a competitive and reliable production hub?
We've been talking a lot about the very serious impact of tariffs, and to me it has always been the catalyst in the automotive and manufacturing industry.
I come from the steel service industry. I worked there for over 20 years. What I've been seeing over the last 10 to 15 years or so has been a lot of job flight and capital flight out of the manufacturing industry, out of the auto industry, into places like Monterrey, Mexico, and into the broader United States.
For instance, over the 10-year period between 2014 and 2024, our vehicle production in Canada went down by about a million vehicles per year. We have very costly policies still in place, like the emissions cap for example, and the fact that it takes 18 years to approve a mine.
We were talking about the importance and the need for critical mineral development in this country so we can facilitate production of EV batteries and things where China has a monopoly on a lot of this right now.
Mr. Kingston, I'll direct this to you.
I'm wondering how significant policy misalignment is with the U.S. We've been talking about EV mandates, for example, but what about more broadly with respect to regulations and taxation and some of these other key factors that are impeding our opportunity to increase our growth in our sector? How significant is that in influencing where automakers are making the choice to invest capital dollars?
I think it's fascinating that just last week the representatives of Linamar talked to this committee about productivity. They told us that every year they have to cut their prices by 2% because they are so efficient. Our auto manufacturers and our parts manufacturers are extremely productive and efficient, and our workers are the best in the world.
I have seen, locally, expansion of Linamar and Denso. We need to be looking at a broader lens of the success of the past several years and how we really focus on the real problem here, which is the American tariffs, and how we can create more certainty in Canada. I believe our is doing that through national projects, generational investments, including the exploration and extraction of critical minerals, and training and expanding markets.
To be clear, has stood up in the House of Commons and has talked about a focus on steel, aluminum and energy as well as auto and softwood lumber. We may not be able to boil the ocean, so what we have is a strategy.
My question is for the panellists.
I would really appreciate your perspective. Is any deal going to be good, or do we want a good deal? There are countries in the world that have negotiated a deal and are now regretting it. Is there any value in waiting until we hear what the American Supreme Court says in terms of tariffs, so we can get back on a decent playing field and really negotiate the best deal for Canada?
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I appreciate the easy question, even though I don't find it necessarily easy.
What I would say is yes, I think we're in a better environment for the dealers. In terms of their operations and the costs of borrowing or interest rates, it has had a positive effect. At every conference I went to with dealers, that was the number they were looking at in terms of their operations.
In terms of consumers, even though the interest rate might have alleviated the situation in a way, as I mentioned earlier, the monthly payments, whether they're for leases or loans, are still going up because of the inflationary pressures that are created by, obviously, the U.S.-Canada trade relationship, which is extremely problematic, but also policies at home that limit the ability of our auto sector to be competitive, which has a direct reflection on the price.
In terms of operations for the dealers, it's a yes, and it's a positive, welcome change, and hopefully the economy stays in a trend that allows that environment to be maintained. As for buying cars or leasing them, customers are still facing an environment that's extremely difficult in terms of pricing, and a lot of that is attributed to the issues we've mentioned recently.
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Yes, it's surprising to me as well.
What has happened is the Americans have struck deals with countries like Korea and the EU to provide them with lower tariff rates and, at the same time, have put tariffs on the North American supply chain, and not just on autos, but on steel, aluminum and all of these other components. Then they have found ways to try to reduce that burden through very convoluted mechanisms. The reality is that it would be more cost-effective to build these vehicles in other markets, send them to the U.S., and just pay one tariff.
Frankly, that is the argument that manufacturers are making in the United States. If you want to have a strong auto manufacturing sector, you have to make it competitive to build cars in the U.S., and that includes Canada and Mexico in the supply chain. Right now, we are in a bit of a bizarre scenario where building outside of North America is advantageous.
I want to dig into an issue that we haven't talked too much about yet. Just last week, the Liberal government announced that it was taking measures on Stellantis and GM as a result of the Brampton Jeep Compass production cancellation and the BrightDrop EV van shutdown in Ingersoll. On Stellantis, the quota cut...and again, this is the retaliatory tariffs. My understanding is that the ones that will be able to come into the country now...has been cut by 50% that won't be tariff-free; and for GM, it's a 24.2% quota cut.
Mr. Williams, for an individual consumer, what does this mean? These are pretty popular vehicles. Dodge, Chrysler, Jeep, Ram are from Stellantis, and of course GM has many models. Can you provide the committee with the impact on the individual consumer for that?
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I appreciate that measures are trying to be taken to address what we see as an issue with Stellantis pulling out of Brampton, after receiving billions of dollars of commitments on deals from the Liberal government. I do appreciate what's happening, but what I really see is that we're driving up costs for consumers. These are very popular models, as you know, for consumers. When the Liberals signed the deals with Stellantis, there didn't seem to be a Canada-wide jobs guarantee, so production is moving and investment is moving. On the one hand, we had deals signed two or three years ago without an employment guarantee, from what it seems, and now, because of that, the consumer is getting hit with higher prices for the vehicles they buy, which are already some of the most expensive.
As kind of an assessment of where we are with this, which is a pretty big mess under the current leadership in Ottawa, consumers are being hit and auto workers are being laid off. Multi-billion dollar deals were signed with a number of the companies you represent, Mr. Kingston, and yet those companies are promising billions of dollars in investment in the U.S. and tens of thousands of good American jobs. Really, this isn't a great situation for the Canadian auto sector. We have no commitments from the Liberal government on when we're going to get a deal, which you've all said you need for certainty if you're going to keep the jobs that you currently have and ever hope to build new jobs. It's a pretty big mess under the current government, from our estimation.
Ms. Borrelli, do you have any questions or comments you want to end with? I think I have two minutes left.
Thank you, all of you, for all your comments today.
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It's my favourite question: No.
To give you a sense of where we are right now, we need 100,000 public EV chargers this year. This is according to NRCan. This is not our estimate. There are 36,000. This morning I decided to look at the rate of growth of the charging infrastructure. I was curious to know whether we'd made progress since last year. So far this year, 3,500 chargers have come online. Again, according to NRCan, we need 40,000 a year. At best we're seeing about 3,000 or 4,000. There is simply no way to have the infrastructure installed at the pace needed to support mandated targets.
Then, of course, the bigger challenge is that as you build out that infrastructure, you need to have transformer upgrades and line upgrades to accommodate the electricity. It can be done, but it has to be thoughtful. There has to be a plan to do that. It's also quite costly.
That's where we stand right now in infrastructure.